The Tightrope With Dan Smolen

Meet Eva Grodberg, a corporate escapee turned travel provider of epic experiences. Imagine embarking on an advertising career on famed Madison Avenue, where all the entry level jobs available to recent college grads like you require proficiency in typing. Then imagine getting a lucky break with a pivot to print media sales where you rise to become a top direct response advertising sales mega-producer with a $20.5 million revenue portfolio and a huge expense account. Next, imagine what happens when your great career in print media sales comes to a screeching halt? And finally, imagine reinventing yourself in a dream role providing customized travel and leisure experiences to discriminating clients. All that and more happened to corporate escapee turned “epic” travel pro Eva Grodberg. In these key interview segments, she Describes her lucky post-college-graduation career in advertising sales [start point at 5:31] Relives the “I should have gotten out of it sooner, but I didn’t” end to her advertising c