Real Estate Money School

The Art of the Million Dollar Webinar: How to Educate, Help & Sell with Jason Fladlien

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Synopsis

The most successful marketing doesn’t try to just sell to people, it educates them, and that’s what makes webinars such an effective strategy - you can do both at once. The only problem with webinars is they’ve developed a reputation for bait-and-switch tactics and putting solutions behind unnecessary paywalls.  How do we craft a strategy that not only teaches our ideal clients but also holds their attention and demonstrates value?  In this episode, I’m joined by the quarter-billion-dollar webinar man, and author of “One to Many: The Secret to Webinar Success”, Jason Fladlien. He shares all the things we need to be doing to make sure we’re putting out on-point webinars every single time.    Three Things You’ll Learn In This Episode  A superior advertising vehicle Most advertising is annoying and disruptive, what makes webinars different?  The power of your offer A great webinar starts with the offer. How do we perfect and fine-tune it for our audience?  How to eliminate objections in advance How do you m