Startup Selling: Talking Sales With Scott Sambucci

This is Part 3 our series – First Principles for Startup Founders   In this episode, Scott focuses on the principle:   “No one cares about your product.”   In this episode, Scott talks about a very basic principle that might be one of the most obvious once you hear it, but is often most difficult for many startups to implement.   Your prospects only care about the problem that they're dealing with every day, or the priority that they need to achieve. Then, and only then do they care about how your product might be able to help them solve that problem, or how your product might be able to help them achieve that priority.   This is a principle you can apply across your sales funnel – from your prospecting and lead gen to your customer success and up-selling.   Focus on the problem & priority, not your product.  Because that’s what your prospects do.   —