New Books In Environmental Studies

Kimon and Richard speak with Christian Arno, founder and CEO of Pawprint, about how companies can effectively achieve sustainability goals. As a young child growing up in Aberdeen, Christian was interested in pursuing entrepreneurship. His first venture was in comic book sales, and his first clients were his parents and schoolmates on the bus. When his father learned more about the finances of Christian’s venture, he shut the enterprise down, an early lesson in “regulation.” For university, Christian attended Oxford, where he studied languages. At around this time, the Dotcom boom began, and Christian created a website advertising translation services. He began to receive customer inquiries, and soon enough, was able to establish a revenue stream from recurrent clients. The most important thing that Christian learned while building Lingo24 was how to take advantage of SEO (search engine optimization). Christian was able to land bigger companies despite a lack of experience. Searchers would find his profession