Force Management

Sales is a game of inches. How you make your approach stand out from the competition (including do-nothing or do-it-internally options) can set you far ahead, or behind. There is as much differentiation in how you sell as there is in what you sell. But how exactly do you differentiate your approach? Tune in to hear five key steps you can take to make yourself stand out from the competition and bring value to your buyers. Here are some additional resourcesThe Seller Deficit Disorder https://bit.ly/2X9PbTrHelping Buyers Reach Their Own Conclusions [Podcast] https://apple.co/2XbWZ7rStacking Customer Requirements in Your Favor [Podcast]  https://apple.co/3nlxnjhCheck out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify , or our website .