Top Secrets Of Promotional Products Sales

When we talk about selling beyond features and benefits, we did sort of discuss the idea of trying to elicit some emotions from people. try to find out what they really want. Then we can start to focus more on emotions and experiences. What is the emotion you want to have them feel when they are taking advantage of this purchase? What is the experience you want them to have after they've purchased it? David: Hi and welcome to the podcast. In today's episode, co-host Jay McFarland and I will be discussing the idea of selling beyond features and benefits. Welcome back, Jay. Jay: Thank you so much, David. This is an important topic for me because I feel like so often if we just convince them that the features are perfect for them or the benefits are perfect for them, then we'll get the sale. When as so often, what we've talked about, it's more about relationships than it is features and benefits. David: Yeah, and we did touch on this topic a couple of weeks ago in the podcast, and I thought it was worth