The Wellpreneur Podcast

Today I’m speaking with data driven marketer John Ainsworth, so be ready to dive into some really fun and geeky marketing stuff with us. And don’t worry if you are just starting out, because we’re sharing some beginners tips, but if you are more advanced you are definitely going to get some actionable advice and ideas on how to improve your sales funnel. John and I first crossed paths to talk about one of his businesses called Make Sports Fun, a company in the UK that encourages inactive people to get active and engaged in sports, and I was so intrigued about that whole idea and really wanted to talk to him about it. Because it seams like a really big challenge trying to get people motivated like that, because from years of marketing experience we always start by trying to find audience that want’s to have what we’re offering and approach people that are already looking for a solution to their problem and you offer it to them. And you’ll be interested to know that as it turns out there are ways of approaching