Top Secrets Of Promotional Products Sales

To maximize trade show revenue, switch the mindset from, "I'm here to meet people and give away stuff" to "I'm here to collect leads." This changes the entire dynamic. When she did that, she came back from the trade show, we were having a conversation and she said, "I've never had a show like that. I got so many leads. I have all these people I'm going to be following up with. You know, we had great conversations." And all it is, is a shift in the dynamic, a shift in the strategy and the overall approach. Going from "I'm here to be here and to see people and schmooze" to "I am here to collect leads, follow up on those leads and make sales." If you do nothing other than that, you're going to maximize your revenue from trade shows. David: Hi and welcome to the podcast. In today's episode, co-host Jay McFarland and I will be discussing how to maximize trade show revenue. Welcome, Jay. Jay: Hey, thank you for having me on, David. I hope everybody had a wonderful holiday and have big plans for the great new