Talkfloor Podcasts

With existing home sales at a 30-year low, Jeff Meadows, president of residential sales at Mohawk, shares how the company is expanding domestic production, growing its luxury portfolio, and why builder partnerships are becoming increasingly crucial. 

James Pope, a graduate of the basic flooring installation program implemented by the Floor Covering Education Foundation and its education and training partners, attended Great Falls College in Montana where he completed the 10-week course as of November 14, 2024. At only 18, he is already on his way to a successful career in flooring installation. Here, he shares his experience in the program, the support he received along the way and his thoughts on his generation’s perception of the trades.

In collaboration with INSTALL, the United Brotherhood of Carpenters' Military Veterans Program provides free, comprehensive training to service members transitioning to civilian life. Floor installation is one of the options. In this episode, we speak with Mark Benacquisto, executive director of Millwright Pile Driver Labor Management, who spearheaded the program's development, and INSTALL Executive Director David Gross.

Cyncly is acquiring Broadlume. Learn more about what it means for flooring retailers as we speak with Mark Lukianchuk, the general manager for Cyncly Flooring, Todd Saunders, CEO of Broadlume, and Carole Cross, managing director of mobile marketing, a Cyncly company.

Todd Skidmore, senior director of e-commerce at Mohawk, joins us to discuss Mohawk's new digital health assessment program, designed to help stores optimize their websites, drive traffic, and convert online browsers into showroom buyers.

In December, Mohawk is hosting its Edge Summit 2025 in Denver, Colorado, for its Edge-aligned dealers. One of the advantages of participating in the Edge program is the finance options available through Mohawk’s partnership with Synchrony. Doug Ensley, Mohawk’s senior director of residential market development, details the partnership, how it benefits the Edge dealers, and how Synchrony’s trend reports help Mohawk keep its Edge program evolving to meet the needs of its dealers—even in shaky economic times.

Bill Blackstock, president and CEO of the Resilient Floor Covering Institute, projects a rebound in resilient flooring starting mid-2025. Listen in as he shares an update on RFCI's fall meeting, his outlook for single-family and multifamily housing, and the commercial flooring sectors. 

Synchrony released a Future of Retail report that revealed data about consumers' shopping expectations for the future. Vince Lowe, senior VP and general manager home specialty and flooring with Synchrony, discusses the highlights and reveals how technology is shaping the shopping experience over the next several years. 

On location at the second-annual joint 2024 CFI FCICA Convention in Orlando, Florida, leadership from the World Floor Covering Association (WFCA)—the parent organization for the Certified Flooring Installers (CFI)—and the Floor Covering Installation Contractors Association (FCICA) provide an update on membership, training and what installers have to look forward to in 2025. 

Reuben Potter, owner of Floors By Southern Boys in Manchester, Tennessee, is grabbing consumer attention through traditional marketing methods: billboards, vehicle signage, and sponsoring local groups and events. Listen as we discuss why self-promotion—and professionalism—are important for the independent flooring installer. 

Southwind Building Products celebrates its 30th anniversary during a transformative period marked by significant investments and strategic shifts. We recently spoke with Drew Hash, president and CEO of Southwind, to learn more about the company’s recent wins and what the future looks like as its owner, F9 Investments, looks for new partnerships.

Leaders at the Floor Covering Education Foundation (FCEF) offer an update on the organization’s progress in increasing awareness and recruiting people to flooring installation, how they are connecting individuals to quality flooring installation in the industry, and how they are providing scholarships for training. 

Bob Peoples, executive director of Carpet America Recovery Effort, discusses the complexities of carpet recycling, technological advancements and California's AB 863 bill, which could significantly impact the flooring industry and carpet recycling efforts.

The International Certified Flooring Installers Association (CFI) recently acquired the Natural Fiber Installers Certification (NFIC), a specialized training and certification organization focused on natural fiber flooring products. NFIC Founder PJ Arthur and Steve Abernathy, COO of the World Floor Covering Association, share how the acquisition will make certification more accessible to installers and promote the craftsmanship of natural fiber installations. 

David Winkler, regional director of the International Union of Painters and Allied Trades (IUPAT) District Council 5, discusses the importance of training, provides insight into the inner workings and benefits of IUPAT, and dispels some common misconceptions about trade unions.  

Three leading flooring distribution companies—The Belknap White Group, JJ Haines & Company, and Swiff-Train Company—recently merged to form a new brand, Ultimate Customer Experience (UCX). UCX CEO Ray Mancini discusses the merger, his outlook for 2025, and the future of distribution.

Florim USA is the largest single-site porcelain tile manufacturer in the United States. Don Haynes, environmental health and safety and sustainability manager, discusses Florim USA's efforts towards carbon neutrality and recent investments in energy efficiency and green practices. 

Despite an industry-wide residential slowdown, MSI continues to expand its business through innovation, domestic manufacturing and supply, and the addition of distribution centers. Raj Shah, co-CEO of MSI, shares his outlook on rigid core flooring and higher-end products like engineered hardwood and quartz countertops.

Get an inside look at the art of flooring design through the eyes of Audra Keiber, Mohawk’s director of design & development. In this episode, Keiber gives us a behind-the-scenes look at the Mohawk Design Summit, bringing retailers and designers together to forecast 2025 and 2026 trends and product ideation. 

On June 19, 2024, i4F announced that it acquired the rights to the SPC trademark, lifting all current U.S. Customs actions related to SPC flooring. Here, i4F Chief IP Officer Mattie de Koning explains what this means for the flooring industry.