The Stay Focused Podcast

Ever wonder what you should charge for your work as a new photographer? Or maybe what you should say if someone thinks you are charging "too much"?   Annemie Tonken joins us on the show today to share with you just what you should say to people!   Annemie Tonken has been a professional photographer since 2010 and is now a respected podcaster, educator, and speaker focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love. She is the: - Host of This Can't Be That Hard, a top-rated weekly podcast - Co-founder of The Family Narrative conference, held annually since 2017 - Creator of the Simple Sales System, which was the inspiration behind Pic-Time's popular marketing app by the same name Annemie is known for making photography business-y stuff fun and approachable! LINKS MENTIONED IN THE SHOW:  Free Manual Mode Handbook: https://cozyclicks.lpages.co/mm/ www.thiscantbethathard.com https://www.instagram.com/thiscantbethathard_/

One of the most common problems for anyone who is new to using a camera OR for those who have been practicing photography for awhile is FOCUS. It's not just you. Lots of people have an issue with focus, but when you look at it from a different perspective it might start to clear a lot up...literally! Take a listen to this week's episode of the Stay Focused Podcast where Emily gets right in to your focus issues and answers! LINKS IN THE SHOW: https://cozyclicks.lpages.co/framework/

Mistakes are bound to happen.  But in photography, that is actually a great thing!     Cozy Clicks student Courtney Kemp opens up about  her experiences learning photography on the show today and gets real about the mistakes she made.   As a mom of 5, she could have let lack of time and her mistakes stop her, but listen to what she did instead! EPISODE LINKS: https://cozyclicks.lpages.co/framework/ https://www.instagram.com/courtneykempphotography/ https://www.facebook.com/Courtneykempphotography

It never seems like there is enough time, right?  There is no way to stop it and our kids just keep getting older!    It could also be working against you when you are trying to freeze time by learning photography.   You want to learn to take pictures and freeze time….but there is NO time  to do it!   Let’s change that.  In this episode Emily breaks down how you can find more time to learn photography so that you can capture time in photographs.   EPISODE LINKS: https://cozyclicks.lpages.co/framework/  

Oh the joys of starting a photogrpahy business...it seems like a good idea at first.... but then all this confusing techy stuff bombards you. Mac Hughes from Honeybook joins us today to simplify this confusing photography business world, giving you very easy to follow strategies for what to focus on first so that overwhelm doesn't creep up on you.   LINKS: Try Honeybook out for free! http://share.honeybook.com/cozyclicks 

There is just as much meaning in a hard time as there is in a celebration. Shannon MacFarlane is a photogrpaher that has taken a different approach to her art and her business and shares with you just what that is and if it might be right for you. She is best know for  for talking about grief and other uncomfortable emotions and how photography can help start conversations around those. Starting with capturing  intimate stories for families while respecting their privacy, much of her work will not appear on social media. Learn how she has made this unique business continue to thrive based on referrals. LINKS: https://slobberedlens.substack.com

Ever been asked the question:  "What should I wear for my pictures?" If you are unsure about what to say...this episode is for you!  International stylist, Georgia Michalopoulou joins us on the show today and she is teaching you: 1. The importance of clothes when photographing people 2.The key styling items that make all the  difference during a photoshoot  3 And colours what works...and what doesn't {and how to deal with what doesn't}   Not only does she help you as a photogrpaher, but also helps gives some tips to styling you too!  Tune in here! Links in the show:  www.cozyclicks.com/bootcamp www.yourfashionlounge.co.uk Free Step by step guide on how to create a capsule wardrobe. https://bit.ly/2WUwLG1  

Digital marketing guru, Sarah DeGeorge is on the show today sharing with you how to build your photogrpahy business in the digital world! Here is the breakdown of today's show: 1.How solopreneur photographers can craft their brand story with their "why" 2. How to really utilize digital marketing mediums to authentically share your photography 3.Using your existing content to optimize your marketing!   Take a listen! LINKS:  https://www.cozyclicks.com/bootcamp Grab a  free download of Sarah's eBook on You-Focused Marketing: https://www.sardegeorge.com/you-focused-marketing.html

Being a photographer is fun and creative, right?  But when you are your own boss AND have your own business you might not think about things like....retirement. That's not quite as fun and creative, right? Whether you know a little or a lot about starting a 401k, Matt Ruttenberg with https://lifeincrs.com/ is sharing with you what you need to know about saving as a small business owner. On the show today, we break down things like: 1) Knowing the basics of 401k options 2) Narrowing down your options with 2 simple questions 3) Reasons behind starting a retirement plan for you business. If you've been putting off saving, this is an episode you don't want to miss!   LINKS: https://cozyclicks.lpages.co/courses/ Learn more from Matt! Our Evaluator will point you in the right direction on which is the best plan: https://www.lifeincrs.com/evaluator      

Feeling "stuck" with your photography goals lately? Not seeing much progress with what you want to achieve?  Or maybe a bit overwhelmed with all there is to learn? If you said yes then this episode is for you! Learn actionable strategies that will help you skyrocket your goals, get unstuck with whatever part of your journey you are at and start seeing results!  LINKS:  Free manaul mode guide: https://cozyclicks.lpages.co/manual-mode-guide-1/

From Los Angeles to the Carribean, videographer Rick Toone joins us today talking with you not only about how to get comfortable in front of video but oh so much more... As someone who has been in the entertainment industry for decades shooting everything from super bowl commercials to some of the biggest A-list Hollywood stars, Rick knows a thing or two about how to be successful in FRONT of the camera. In this episode he dives deep into teaching you: *why using video is now a must  *how to incorporate storytelling & messaging in your video *how to find your target market and then take them on the customer journey *teaches you how great video does NOT require an investment in gear LINKS IN THE EPSIODE: https://cozyclicks.lpages.co/courses/ www.shootbettervideo.com Grab Rick's free e-book!: http://bit.ly/Lookgreatonvideowithnocost  

Instagram making you want to pull your hair out a bit?  I mean really, we're photographers, why can't we just post our pretty pictures over on IG and call it a day. Stephy Rigby with @yourcontentbestie is chatting with me on the show today and sharing with you how to really build an Instagram community. We hone right in on the photography community and dive in to topics like: *how to see results on instagram when you have little time, *creating authentic content that converts *creating the perfect content mix for instagram (reels, anyone?) *how to create authentic content that isn't boring *AND how can you get results on instagram when you are strapped for time   This is an epsiode you don't want to miss! LINKS: https://cozyclicks.com/courses More of Stephy--> www.yourcontentbestie.com Grab Stephy's dream client guide--> https://view.flodesk.com/pages/6182f691db5bc2b4fb30848f  

Does your about me page read something like this:  "My name is ______.  I love taking pictures and would love to capture your family!" Sorry, but that is boooorning.  And a lot like every other photographers about me page out there. So what can you do to shine and make yours different so that you have people that would love working with YOU! Creative copywritter, Sami Miles is on the show today and she is teaching you step by step how to write the about me page that will instantly grab future clients attention and have people booking with you! LINKS: Join the Creative Collaboration! (ends March 16th)  Learn more from Sami: https://www.catchiestcopy.com https://catchiestcopy.com/meditation-opt-in  

It's possible to create content that makes you FEEL GOOD - and not overwhelming or gross! On the show today, Jen chats with Emily about how to do it in a way that works for your style, your brain, and your business. Also, It's important to make it worth your while, so we talk about how to make sure you get an ROI for the time & energy you put into creating content. Plus, it doesn't have to be OVERKILL - your audience can't take a huge amount of information.Learn how to show them VALUE, without constantly feeling like you're "selling yourself" Links: The Creative Collabortion Photographers Bundle clicke here---> https://thecreativecollaboration.mykajabi.com/a/2147506257/wgNBSoC7 Find more of Jen! https://www.jenliddy.com/planner  

Ever wonder how to get your work featured on the cover of a magazine or online publication? It's not as hard as you might think! On today's episode Emily talks with Belle Lumiere Magazine founder, Lexi Clifford about the hows and whys of easily getting your work published!  LINKS: The Creative Collaboration (opens March 7th, 2022) https://thecreativecollaboration.mykajabi.com/a/2147506257/wgNBSoC7

With over 20 years in helping small businesses thrive, Tammy Johnston knows a thing or two about how to market your photogrpahy business.  She has also witnessed the mistakes many small business owners make when it comes to marekting and has seen why so many fail almost from the get go.  Don't let this be your small business!  Listen as Emily chats with Tammy on today's epsiode to uncover these marketing mistakes and how you can fix them! LINKS https://cozyclicks.com/courses https://www.ksabusiness.ca/gift

Ready to feel empowered? Christi Pratte, found of HustlePretty.co joins Emily today to spark that fire in to you so you feel confident taking risks, creating your own oppourtunities and telling your story with confidence and emotion.  Many photographers at one time or another feel unsure, overwhelmed or lose confidence...listen here to empower your self today!  Show links: https://cozyclicks.lpages.co/courses/ https://www.instagram.com/hustlepretty.co/ https://www.hustlepretty.co/

Social media, marketing, video...oh my! It's enough to make any photographers head spin.  On today's epsiode, Emily chats with social media and merketing expert, Nichole Howson on how you can stay organzied, market outside of social media + get better at getting on video!  Links: www.cozyclicks.com/academy www.cozyclicks.com/courses Find more of Nichole: www.ReadyAIMSocial.com

Can photographers learn from influencers? This might surprise you.  In this epsiode learn how a simple conversation with a coul dbe infulcers can really change your perspective about why your shoot photogrpahy and why you should (or shouldn't) post on soical media.  It will get you thinking! Links in the show: www.cozyclicks.com/courses

Sought-after copywriter for creatives, Olivia Carson teaches YOU how to free yourself from chronic writer’s block so you can return to taking pictures!  We chat personality packed copywriting & how to sell with soul! Links:  cozyclicks.com/academy Instagram: @oliviacarson Website: oliviacarsonwrites.com Link for the email subject line freebie: https://view.flodesk.com/pages/5fa7786cf2dd73cc403d6336