Journey To $100 Million

Make the most of LinkedIn by setting daily tasks. Kevin does this because LinkedIn is challenging and you need to be working beyond your profile to grow your engagement, connections, followers, and potential for sales. #1: Anyone that accepts Kevin’s connection requests, he makes a task to send them a message. The message is basic and general, just a simple introduction that’s short and not salesy. #2: Once they respond back, Kevin sends a second message about the podcast. Now they know who you are, having connected with you, and learned more about your company. #3: Set a task everyday to connect with 10 people that you would be interested in getting to know. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his

You want to bring people into your organization that are smarter than you and know the product or service better than you or at least can get there. You also want to hire the people that tell you no or challenge you at important times. You also want your team to challenge you on strategy and come up with great new ideas. We want our team to question what we’re doing and push back if they think it’s not in our best interest. When you’re hiring team members, make sure they can give pushback when necessary and won’t just robotically do what you’re telling them to. Now, you don’t always have to do what they say but encourage them to continue to do that. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first compan

What is thinking without limits? Here’s an example: you are going after a prospect but they’re also looking at your other competitors. If you think with limits, you might think I need this prospect, I have to do whatever it takes to get this deal. This could mean changing your processes or business strategies in order to get them. You’re limited in thinking this is the only prospect out there. Thinking without limits is thinking beyond this one prospect. There are hundreds, thousands of other prospects out there so you don’t need to change your business and processes in order to get one. Stop wasting so much time trying to do everything right on one particular deal. That’s when you start attracting the right prospects that want you like you are. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. —

When it comes to your team members or employees, you’re either coaching up or coaching out. You bring on new employees and give them all the opportunities and training that you can. Then you look for opportunities where you can coach. They’re doing all the activities but then they’re falling or not quite converting. That’s a coaching opportunity. Clearly they’re doing some parts right if they’re getting people in the door. Now you look for what areas you can help them to improve in. That is coaching up. Coaching out is when that employee is not doing what you’re expecting. You take a look at what they are or are not doing and attack issues there. Once you’ve seen that they’re not going to do the activities or put in a certain amount of effort, there is some point where you have to throw in the towel. If you can coach up, you want to do whatever you can to help them become a great employee. But if they’re not in it, they’re not the right person for your team. — Erik J. Olson is an award-winning digital

This episode comes from a conversation Erik recently had with Joe White, a business coach, when they were talking about different ways of allowing your employees to grow within your organization and in life. Believe it or not, you do that by allowing them to fail. We don’t mean letting them fail miserably or firing them. Give them the ability to make their own decisions and deal with the consequences. They won’t learn if you spoon-feed them exactly what to do and what not to do, you will not have a very vibrant workforce. Allow them to fail and they will become better. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is als

Erik recently had a conversation with business coach, Joe White. During the live broadcast Zack Miller asked how you keep employees motivated since statistics show that as much as 70% of employees are not engaged while at work. Joe's answer was that you have to make employees feel valued and heard. One of the most obvious ways to make an employee feel valued is with good pay, but more importantly than that says Joe, is to make them feel empowered. One way to do that is by asking them questions and really listening to what they have to say. Listening is so important to making someone feel valued. Ask them what they think about how things are going. If you have meetings let different team members lead discussions every once in a while. All of these things reinforce that you value what they have to say. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and

After several tries Erik and Kevin were finally approved for LinkedIn Live. They had each applied several times before they were given the thumbs up. This last time that Erik applied he sent in a snippet of a live broadcast with a guest in which they both mentioned how nice it would be to be able to go on LinkedIn live. It worked because he is now approved to broadcast live on LinkedIn. The lesson here is to never give up on something you want. Practice, get better at what you are trying to do, keep trying, and ask for what you want. If you don't ask, chances are you won't receive. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array D

There have been numerous times over the years of owning a business in which Erik has had good people working for him but they weren't quite the right fit for the job. In the past, when he had someone working for him that wanted to transition to a different role within the company, it didn't work out for them or for us. Being a good cultural fit is not enough to fulfill a role. First and foremost they need to have the skills to do a particular job that we need. If they don't have the skills it just ends up not working out. As a small team of 14, every hire that we make is crucial. We can't just hire someone because we like them or we think they're a great cultural fit. As we grow, and we have multiple roles to fill, that may change, but as of now it's just not an option. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Market

Erik originally went to school to become a civil engineer. One of his first jobs was as a construction project manager. He worked with an older supervisor Named Jack Waschitz. They were working on renovating bachelor housing for Naval officers, which was essentially like a small hotel. Erik remembers Jack telling him to make sure the crew finished one room 100% before moving onto the next. Erik admits this went in one ear and out the other. Erik quickly found out why Jack had given him that advice. The crew would move around from room to room as they saw fit, after only having completed 80-90% of the work. Erik lost track of what had been completed and what hadn’t. He found himself with several partially-completed rooms and almost nothing done to completion. That lesson still resonates with him to this day. It's a story he recently recalled to the team when we found ourselves not quite done with several projects. It’s important to be diligent and finish one project before moving onto the next

Erik bought his first Chromebook about five years ago when they were just starting to come out. He ended up giving that Chromebook to our tester at the time, but it wasn't a very high-powered one. He got him another one, and the slower Chromebook stayed at the office. Erik was intrigued by the concept of Chromebooks, and even though he recommended them to others, he wasn't really using them himself. Fast forward to a few weeks ago. Erik's $2,000 MacBook Pro developed an issue and he had to take it into the shop. While he was without his laptop he resorted to using one of those older Chromebooks. It was slow and frustrating to work with, but he wanted to give Chromebooks a fair shot. So, he ended up buying a Google Pixelbook Go and he loves it! It has 16 GB of RAM, it's fast, and it does everything he needs. Almost everything we do is on the web, so there is really no reason to buy a $2,000 laptop with loads of apps that we will never use. The Google Pixelbook Go is where it’s at. Erik gives it a soli

Recently, one of Erik's Buddies, “Tats”, asked him how he knows who to hire next. Years ago it was common for Erik to hire anyone that came along that could help him deliver what he had promised. Now there is a bit more of a strategy behind it. First, we figure out where there is a skills gap. We offer four main services - advertising, SEO, social media, and websites. We know we need specialists in each of these areas. If we don’t have them we look to fill these gaps. Next, we need to ensure no one is overloaded. If they are, we look for someone to help them to spread the load. Last, we look for redundancy. It’s never a good idea to only have one person who can do their job in case they leave or something happens. We look to have some overlap as insurance. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous

There’s a lot of different marketing strategies but for Kate Gaudry, the interviewee in this episode, she is able to put her name out there so that people know to contact her to speak. As a result, she’s been contacted a lot to speak at many different venues. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik recently spoke to a lawyer named Kate Gaudry, covering all sorts of things Erik has yet to even think about. Kate’s practice is largely focused on companies that are in AI or computational biology, a field that’s really exploding because it significantly improves the efficiency of biology. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

One of the things we do at Array Digital is have each of our supervisors meet with their direct reports every single week. These meetings typically last about 15 minutes maybe longer but it’s a standing meeting on the same day every week. It’s a great time to reconnect with everyone and discuss any issues, tension, and long-term goals. Recently, Erik had one of these conversations where he found out that everything wasn’t ok with someone. They were able to work through it and figure out how to move forward. These one on one meetings are an opportunity to speak honestly with no repercussions. Because we create that opportunity, we get this honest feedback that we then have to do something with. You can’t just receive this honest feedback and blow it off. You should quickly come up with a way to address and potentially change it to alleviate the issue at hand. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey

One of the arguments Erik has sometimes with other entrepreneurs and even internally at Array Digital is whether someone should do something because someone else offers that service. Erik recently had a client that came to him, someone that had been a client for months typically paying by ACH who now wanted to pay by check with net 30 terms. We don’t accept net 30 terms. If someone’s going to pay us by check, we give them 7 days. Our billing is the same every single month and there’s nothing for our clients to review. The client said on the phone that in business it’s customary to give net 30. But we don’t do it that way and we want to be paid up front. You can set your payment terms however works for you and you shouldn’t be pressured to change it because someone else does it that way. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of t

Years ago Erik worked as a contractor for the military. He worked for a retired Navy Commander who told him the Navy had researched what the biggest problem was in their operations. They looked at everything from ammunition, to training, and found that communication was always the problem. It's not a big surprise to find out that as human beings we are not great at communicating. With short attention spans and multiple priorities, communication always seems to fall by the wayside. A client recently let Erik know that he was concerned about the lack of communication on the progress of his project. As a marketing agency we have the technical side down, but communication still seems to be a problem. Erik believes this is the case for most other businesses too. Clients are usually understanding if you are proactive in letting them know that you need extra time to meet a deliverable, but they are less forgiving if they have to reach out to find that out themselves. — Erik J. Olson is an award-winning digit

Something we have struggled with over the last couple of years but recently clarified is whether we want salespeople or account executives. There is a distinct difference between both. A salesperson is a hunter. They go out, find the sale, and bring it back. An account executive is a farmer. They get the sale and then tend to it or manage it. An account executive is way more involved with their client after the sale takes place. After we hired our first real full-time salesperson it took some time for us to decide that what we wanted is salespeople. We want them to make the sale but then let our operations team manage the account. This frees up the salesperson to focus on bringing in new clients so they can grow their commission, and lets the operations team do what they do best. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Market

Erik recently asked Christopher Hagan about what marketing strategy is working right now for his business. He said the one thing he found that has resonated with businesses is to be value-added. Too many lawyers are lawyer’s lawyers but they can’t help their client structure a deal or make an introduction. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik recently interviewed Chris Hagan focusing on business law, corporate law and private mergers and acquisitions. Erik wanted to gain knowledge on how the M&A world has been impacted by COVID. The finance world has changed a lot. It’s become more difficult to sell your company and banks are now nervous to finance deals. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

In a recent interview with Marcus Sheridan, the author of “They Ask, You Answer”, Erik and Marcus dig into why it’s important to do things drastically different than your competitors. Marcus believes that to really set yourself apart from the competition you need to be a Thought Leader in your industry. He advises companies to share so much information online that it annoys your competition. Consumers these days want videos, tutorials, and how-tos. You should be posting so much content and material for consumers to use that it upsets your competition. nstead of being scared of offering too much free information, leverage your knowledge to become the trusted source of information in the eyes of buyers. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digita