Wandering Aimfully: The Show

This is the second part of our discussion about retiring our WAIM Unlimited coaching program. We are going to do ONE final enrollment period in a few months and we answer some of your questions about this decision.The questions we answered in this ep:How are we feeling confident when it comes to the money side of this decision? Do we have savings? Other skills we can fall back on? Are we freaking out about this at all?Monthly coaching has been so valuable for our customers, why would we stop doing it?We talk about running a “calm business” does this completely change how calm things will be for us?Why should someone buy WAIM Unlimited during this last chance to purchase? Hope you enjoy hearing us discuss more of the real-time decision-making and thought process to this big shift in our business! ***

See what we're up to: https://wanderingaimfully.com/nowTry Teachery for free: https://teachery.co

How do you really know when it’s time to move on from an offer you’ve built your business around? In this episode, we’re sharing the four indicators that helped us make the decision to wind down WAIM Unlimited—insights we hope will help you reflect on your own path.We dive into:What it feels like to fall out of love with your offer (and why that’s not a failure)When your results no longer match your effort—and why that’s worth paying attention toHow a strong pull toward something new can be a signal, not just a distractionWhy shifting life circumstances (hello, parenthood!) require more sustainable, aligned business modelsIf you’ve been feeling stuck, disconnected, or daydreaming about a new chapter, this one’s for you. We’ll help you ask the questions that matter and maybe, just maybe, give you the nudge to take that leap.

After six incredible years, we’ve decided to retire our flagship program, WAIM Unlimited (after one FINAL upcoming launch). In this episode, we’re walking you through exactly why we’re making this sizable change. Retiring WAIM Unlimited didn’t come from burnout or panic… but from clarity, alignment, and a desire to move into our next chapter with intention. We’ve been business coaches for 72 months and we’re excited to take things in a new direction!Here’s what we cover in this ep:What a final enrollment will look like (May/June 2025)The real (and nuanced) reasons we’re making this shift—from changing buyer behavior to our own creative evolutionWhat this means for current WAIM members (spoiler: NOT MUCH!)What the next 12 months will look like for us, including our final launch and plans for parental leaveA glimpse at what we’re pivoting toward in 2026—and why we’re genuinely excited to build from the ground up againThis episode is for anyone who’s questioning a long-standing offer or wondering if it’s time to

Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we’re using it as a chance to adapt, experiment, and pivot. In this launch recap episode, we’re breaking down:The details of our Spring 2025 launch (amidst first trimester, new 6-month option, and our very minimal marketing effort)Why we think sales were lower this time (hello, economic uncertainty, changing buyer behavior, and declining web traffic)What we’re doing differently moving forward (getting back on social, refining our offers, and leaning into AI tools for creators)Our plans for WAIM Unlimited, Calm Launch Formula, and where we see our business evolving for the rest of 2025If you’ve ever had a launch that didn’t go as planned, we hope this episode reminds you that business is an ever-changing game—and that reinvention is part of the process. Listen in for our takeaways and what’s next for us!

This episode is a special one—because we’re pregnant!

This episode goes out to anyone who has felt stressed during a launch! We want to help change that for you and we have 4 steps that ensure your launches are calm, profitable, and feel effortless.THE biggest mistake we see folks making when doing live launches is not enough planning and prep time (our own customer survey data showed 75% of people plan a launch in 4 weeks or less). Not giving yourself enough time leads to overwhelm, a lack of pre-marketing, and what we call a “floppy launch” (read: not many sales).We touch on four things in this episode that every launch needs to feel calmer while also driving more sales! We hope you walk away from this episode giving your next launch more lead-up time AND when your launch starts you are having that (stress-free!) twiddling-your-thumbs moment.

⏰ The doors are closing on March 11 to our monthly un-boring coaching program! Whether you're just starting a business or you want to take it to the next level, we can help with our 6-Month Coaching option or our WAIM Unlimited lifetime membership.➡️ Get all the details at https://wanderingaimfully.com/join***Whether you’re JUST starting a business or you’re making a pivot, there are 6 roadblocks that likely get in your way. Are you stuck at just one of them or do all 6 have you in their grips right now?In this ep, we explore the thoughts that keep business owners from moving forward (especially early on). The 4 Qs we mentioned in the episode that every biz owner needs to be able to confidently answer are:Who do you help?Why does your business exist and why would someone choose you over your peers?What problem does your business solve?How do you help them solve it?We hope this episode gives you a JOLT of inspiration and motivation to move forward if you’ve been feeling stuck!

⏰ The doors are closing on March 11 to our monthly un-boring coaching program! Whether you're just starting a business or you want to take it to the next level, we can help with our 6-Month Coaching option or our WAIM Unlimited lifetime membership.➡️ Get all the details at https://wanderingaimfully.com/join***When we started Wandering AImfully in 2018 the online business landscape was in a lot of ways the same, but in some ways VERY DIFFERENT. In this episode, we share 7 huge changes/shifts we’ve seen in the online business space. Some are obvious (

⏳ Get ready! Our un-boring coaching program enrollment starts Feb 24. Let us help you build a profitable, predictable, and peaceful business in 2025. Learn more at https://wanderingaimfully.com/join ⏳ ***If you can’t tell, we are pretty bullish on no-code tools right now and we’re excited to share this episode talking about how we built an accountability app/game for our membership community!We walk through why we think creating tools is an alternate marketing path instead of creating content for social media. While everyone is focusing on Reels, TikTok, etc, you could be making tools without the need of a developer OR any design skills at all. The tool we’ve been using is called Lovable and you don’t need to know anything about databases, code, Github, etc. You just need to be able to type in a chat prompt (like GPT).Let us be clear, no-code does NOT mean no effort. Building anything takes patience, time, and a willingness to learn new things and fight through the ups and downs. But, we are so excited with w

⏳ Get ready! Our un-boring coaching program enrollment starts Feb 24. Let us help you build a profitable, predictable, and peaceful business in 2025. Learn more at https://wanderingaimfully.com/join ⏳ ***With all the hullabaloo around the TikTok ban, it’s got us thinking about the topic of diversifying your marketing versus focusing. Is it smart to put all your eggs in ONE marketing basket? How can you create safeguards for your business? We’ve been huge advocates of email list building for 10+ years and while social networks come and go, our email inboxes are still the most valuable channel in our minds. Whether it’s TikTok, IG, YouTube, etc, we believe it’s never been more important to grow an email list that gives you some control over your audience. Have a listen to this more casual conversation around the topic of marketing and what we’d do at all stages of your business journey (starting from scratch, some experience, or many years under your belt). ***

Ahhhh, self-sabotage, otherwise known as overthinking or just unintentionally getting in our own way. We’re all guilty of it, but how can do it a bit less?Whether it’s hiding in your “creation cave” or avoiding sending sales emails so you don’t feel sleazy, there are a handful of ways we limit our business potential that are of our own doing (we know, this is a tough love ep!)We highlight 4 ways we’ve encountered self-sabotage and that we see from a lot of our community members. Then, we give you action steps to overcome the sabotage and change things for the better! ***

If we could create an entirely new social media app, what would we do? Do creators have a responsibility to share their failures? What are our biggest business risks we’ve taken? These questions and more came from our podcast producer (GPT

Today we’re excited to share what we feel is the biggest game-changing AI tool since OpenAI released GPT a few years ago. We’ll talk about why this tool has consumed all our free time and how we think it can be impactful for your business too!The tool is called Lovable and it’s a no-code, prompt-style, app/idea development interface (that does NOT require you to know how to code at all).

We don’t normally do prediction episodes, but this year we thought it would be fun! At the end of 2025 we can look back and see how right/wrong we were (spoiler alert: we will probably be wrong in all of them — lol).This year, Caroline will be focusing mostly on Wandering Aimfully (WAIM) and Jason will be focusing mostly on Teachery. We each shared two predictions that the other person didn’t know we were going to share about those businesses.Then, we each brought 3 predictions for the online business space (digital products focus). Did any of these surprise you? Which one do you think we’re right on?***

2024 is in the rear view mirror and we have an episode reviewing what went well, what didn’t go well, and our look ahead at 2025!We love doing these reviews and hope you enjoy hearing about the good, the bad, the disappointing, the tough, the awesome, and also all the things we thought were going to happen but didn’t (hey, that’s life

It’s hard to believe we haven’t sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went.We cover: What we sold, what it took to put the sale together (emails, sales page, automations, etc), what mistakes we made, and the final revenue numbers!You can see the sales page we created, learn more about the Calm Launch Formula ✌️

We went back and forth on sharing this episode, as it’s one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media is SUPER messy and so we figured we’d just record and have at it

When this episode goes live it’s Thanksgiving in the U.S. and we’re drafting our Top 5 dishes we’d want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we’d use if we had a brand new business we were starting in 2025.Feel free to send us your version of the Top 5 lists we mentioned in the order you’d rank things!Jump to 21:42 if you only want the Marketing Tactics list.

The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor’s visits, three bouts of sickness, and some sticker shock at prices and quality of things, we’re sharing how it all went.In this episode, we’re also giving you an update on our fertility journey and the new findings with a bunch of blood work Caroline did to find some genetic conditions. We DO have a plan in place to move forward with our goal to grow our family and we’ll keep you posted. We also give a glimpse at how we’re feeling about work/business right now and what’s “shifting in us” as we like to say. We’ll have a lot more to share in the coming weeks/months as we always do this time of year.If you listen on Spotify, please comment with what you want to hear more of with our podcast? We’re always keen to hear from you folks! ❤️***