Latent Branding

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 5:41:03
  • More information

Informações:

Synopsis

A podcast about creating content for the internet. Based on principles of business and technical writing by John Gallagher, assistant professor of writing studies at the University of Illinois, Urbana-Champaign.

Episodes

  • Reading Linearly vs. Modularly

    24/07/2018 Duration: 10min

    How to write content for a variety of users. In today's episode, I discuss how we can create content for different user reading habits.

  • DataViz Principles, Part 3

    24/07/2018 Duration: 12min

    Principles for data visualizations, part 3

  • DataViz Principles, part 2

    11/07/2018 Duration: 13min

    Principles of data visualization, part 2

  • DataViz Principles, part 1

    11/07/2018 Duration: 07min

    Principles for data visualization, part 1

  • SEO offsite mechanics

    02/07/2018 Duration: 11min

    In today's episode, I discuss search engine optimization offsite mechanics.

  • SEO Onsite

    25/06/2018 Duration: 19min

    Onsite mechanics for search engine optimization

  • SEO explained

    25/06/2018 Duration: 14min

    I discuss what exactly SEO is and why it is important! No frills or fluff.

  • Circulation

    18/06/2018 Duration: 14min

    Very broadly, circulation means movement within a space or context. We can take a variety of perspectives here. Circulation in terms of medical contexts means fluids, notably blood, pulsing through a bodily system. If you want to focus on circulation in terms of economics, you might include the movement of capital and commodities throughout their various life cycles, which includes production, distribution, and exchange. When we pay attention to circulation economically, we realize that the processes of exchange and distribution shape the various processes of production. In concrete terms, this means that where you sell a product will shape how you make it. If you want to stress an anthropological view of circulation, you might focus on the relationships that movements create. From an anthropological point of view, as commodities and content circulate, they create relationships and cultures from the wake of their movements. For online contexts, circulation can mean movement of your writing, audio, and other i

  • Persistence

    05/06/2018 Duration: 10min
  • Consistency

    23/05/2018 Duration: 22min

    This episode explores three broad aspects of consistency. First, I’m going to explore what consistency is, then why it is important, and finally how to establish it. Basically, I’m talking about the what, why, and how of consistency for online content. I’ll offer examples interspersed throughout the episode too. At the end, I’ll chat about impediments to consistency while broadening my discussion beyond the online and digital world.

  • Introduction

    21/05/2018 Duration: 08min

    Hello everyone, I’m John Gallagher and welcome to the podcast, Latent Branding. As this is the inaugural episode, I’ll share three things with you before we get to our first topic. First, I’ll share the goals of this podcast, Second, I’ll explain my motivations for creating this podcast, Third, I’ll notes my credentials as the creator of this podcast

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