Synopsis
ReminderMedia proudly presents Stay Paid, a podcast all about the best tactics for cold callers, doorknockers, top producers, inside/outsider sellers, industry disruptors, wealthy vets, and hungry rookies. Every week, ReminderMedia president, Luke Acree, will sit down with the brightest minds in the company to dive deep into the most effective sales and marketing tactics. So make sure you Subscribe, Listen, Learn, EARN.
Episodes
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455 - Unlock the Secrets: Meta’s 5 Keys to Winning on Instagram
11/05/2023 Duration: 14minOf all the social media platforms, Instagram (owned by Meta) is the most transparent about what it takes to have its algorithm promote your content. Compliments of @marketingharry, who has 293K Instagram followers and attended Meta’s most recent creators conference call, we’re sharing five tips that Instagram insiders have revealed to be key to your success on the platform. Listen to this Silver Dollar episode to discover five suggestions for how to boost engagement on Instagram, the optimal number of hashtags to attach to your posts, an way to satisfy the algorithm we bet you’re overlooking, and bonus, proven hacks we’ve used on our Instagram account that have worked for us. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Get @marketingharry’s summary of Meta’s creators conference call here.
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454 - 5 Life-balancing, Business-growing Strategies for Real Estate Agents
08/05/2023 Duration: 28minIn the almost two years since Shannon Gillette was last on Stay Paid, she’s ranked among the top 12 agents in Phoenix, Arizona. She’s also hired a coach and a virtual assistant, joined a new brokerage, and moved much of her marketing efforts to YouTube. Listen to this episode to find out the best decisions any agent can make regardless of the size of their business, the outrageously genius videos that are landing Shannon clients without the need for listing presentations, crazy good ideas for inexpensive client events, and the investments she’s been able to make since making the move to a new broker (big reveal!). Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Highnote.io for professional online presentations TubeBuddy for optimizing your YouTube channel @Shannon_Gillette to connect with Shannon on Instagram 1:37 Introduction 2:48 Shannon’s backstory 4:30 Balancing your real estate schedule
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BONUS - Are Morning Routines BS?
07/05/2023 Duration: 19minDo you really need a morning routine to be successful? Do you have a routine you swear by? If you have been in the entrepreneur or motivational speaker space for any amount of time you have heard people talk about the power of a morning routine. On this week's bonus episode, Luke shares his belief on morning routines and the 4 things he focuses on to start his day on the right foot. This episode was pre-recorded from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at podcast@remindermedia.com.
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453 - Dying Wisdom: 7 Lessons to Live By
04/05/2023 Duration: 18minWe can all get weighed down by our own stress, so it’s a good idea now and then to step back and think about what’s most important in life, shifting our priorities to what really matters—and there are few things that will make you examine your priorities more quickly than finding out you’re dying. Listen to this episode to hear the seven things that the dying most regret not having done in their lives, find out why spending excessive time at work can be a double-edged sword, understand why perfectionists struggle with vulnerability, and discover the one activity that will instantly reveal to you whether you’re living a life of purpose. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources “7 Critical Life Lessons We Can Learn from the Dying” by Matthew Royse 0:12 Introduction 7 Critical Life Lessons We Can Learn from the Dying by Matthew Royse 1:35 Your echo chamber of what is important in life 3:12
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452 - What’s Your Excuse? A Do or Die Approach to Cold Calling
01/05/2023 Duration: 28minLast year, John Wetmore’s agents sold an average of 10,000 policies monthly and generated $130M in paid annual premiums. He expects to double that in 2023. With numbers like those, we had to ask him about cold calling and how he goes about recruiting insurance agents for his team. Listen to John’s interview to discover why a hesitancy to make cold calls is the result of a choice, a never-fails tactic that works wonders to create self-imposed discipline within your team, his damning perspective of agents who fail to follow up with leads, and a novel take on recruiting agents that starts with being indifferent to whether they join you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Find all the ways to connect with John at johnwetmore.com 0:00 Introduction 0:42 John’s business bio 1:53 Typical cold-calling mindset | Mindset is a choice 4:10 Kidnapping analogy 7:20 How to hold yourse
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451 - Effortless Content Creation with ChatGPT: Better Content, Less Time
27/04/2023 Duration: 18minChatGPT is an artificial-intelligence chatbot that came on the scene in November 2022. In just six months, it has already demonstrated itself to be the next huge leap in technology. It’s insanely powerful, and it’s super easy to use. In this Silver Dollar episode, we talk about how marketers use ChatGPT to increase the efficiency of their content creation and suggest some of the many ways you can use this technology to generate blogs, text messages, and everything in between. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free e-book: Become a Content Marketing Machine 0:00 Introduction 1:08 Overview of ChatGPT 1:54 The next revolution in technology 4:02 Gain efficiencies in writing content and scripts 5:45 Know that it isn’t perfect 6:31 Be very specific in what you ask 6:52 Use ChatGPT to write synopses (example) 7:24 Use ChatGPT to write social media captions (
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450 - Microcontent Magic and Repurposing: The Best-Kept Secrets for Growing Your Social Media Audience
24/04/2023 Duration: 34minTamara Thompson is the mind behind Broadcast Your Authority, a content marketing agency that helps influencers, CEOs, and other professionals exponentially grow their influence and audiences with a data-driven approach to microcontent and repurposing. Tamara shares some of the methods she and her team use to routinely and with lightning speed grow their clients’ audiences from as few as a dozen to tens of thousands. Listen to understand the organic, audience-generating power of replicating popular content, hear how to use a call to action that promotes engagement and get subscribers and followers onto your email list, discover how to use ChatGPT to identify the best clips for microcontent, and find out about the highly promising, new social media platform that is going to give TikTok a run for its money—and why you’ll want to get in on the ground floor. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources C
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449 -Business Is an Infinite Game | Implications for Leaders
20/04/2023 Duration: 17minThere’s an excellent chance you’re making shortsighted business decisions because, according to Simon Sinek (author of the New York Times bestseller The Infinite Game), you don’t know which game you’re playing. In this week’s Silver Dollar episode, we talk about the notion of the infinite game and how it doesn’t just apply to business—it also applies to the decisions we make in our daily lives. Listen to understand the difference between finite and infinite games and the dire consequences of applying the rules of the former to the latter, discover a way to think about leaving a legacy that goes beyond merely being remembered, and find out how to adopt an infinite game mindset and free yourself from being overly concerned about the opinions of others. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The Infinite Game by Simon Sinek We are a participant in the Amazon Services LLC Associates Program, an
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448 - The Easy Way to Use Handwritten Notes to Generate Phenomenal Growth
17/04/2023 Duration: 27minRick Elmore, a former NFL pro, was working in sales and taking a marketing course when he learned that handwritten notes, with their 99% open rate, perform the best. He took this info back to his job, and six weeks and 500 notes later, he surpassed his monthly quota by 82% and made $28K in commission. Listen to Rick’s interview to fully understand the remarkable impact of connecting with prospects on a personal level, appreciate how much you can stand out from the crowd by sending a simple thank you note to your clients, and discover why his company, Simply Noted, has thrived while his competitors in the handwritten notes industry have failed. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Get your FREE SAMPLE handwritten notes package at simplynoted.com · Connect with Rick on LinkedIn 0:00 Introduction 1:52 Rick’s backstory 2:40 Missing the mindset of professional ball 4:26
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447 - The Lead-Generating Superpower of a Customizable Magazine
13/04/2023 Duration: 16minReminderMedia (the company behind Stay Paid) hired an independent company to survey recipients of the personally branded magazines that our clients send to their clients, and we just got the phenomenal results. Discover the incredible rate of referrals and repeat business our clients can directly tie back to their magazine, the multiple ways you can use a personally branded magazine to establish yourself as a trusted business, and the ways our magazines work to broaden the reach of our clients’ brands. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources CLICK for your free PDF sample of our most recent issue. Claim a special offer just for Stay Paid listeners @ staypaidpodcast.com/magazine 0:00 Introduction 0:51 It’s YOUR magazine 1:33 Stands out as super unique 2:31 Ranked highest in value by readers 3:45 Perceived as a gift 4:34 Phenomenal shelf life 4:58 Relational not t
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446 - A Rags to Riches Story of Epic Proportions (with David Price)
10/04/2023 Duration: 28minThis week on Stay Paid, you’ll hear from David Price who, after only five short years in the industry, is the CEO and founder of his own insurance brokerage. David shares how he overcame a childhood defined by utter poverty, drug-addicted parents, homelessness, and years of moving from job to job and state to state to become a successful broker. Today, he hires 50 agents a week and makes millions in passive income. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: The Price Group at tpglife.com Instagram: @davidpriceofficial 0:00 Introduction 2:41 David’s story 6:08 Starting over again and again and again 9:04 Committing to a career in insurance 11:10 The impact of environment on success [Golden Nugget] 12:21 Mindset: Show up as a student 15:21 To get to a $1M, begin with marketing for leads 18:23 The qualities in a good sales agent 21:40 Understanding patience toward
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445 - Be Unbreakable: 6 Ways to Be More Disciplined
04/04/2023 Duration: 17minWe continue the conversation started in episode 441 about the six steps that will help you to develop more self-discipline. In this episode, we cover the final four. Listen to find out the simple technique professional athletes swear helps them stay the course and achieve their goals, hear Simon Sinek’s recommendation for how to maintain your motivation and keep moving forward, and discover the single best action you can take to better ensure that when things get tough, you maintain the resilience you need to continue making progress. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Download our free goal planner. You’ll get pages for planning your days, weeks, and months to help you keep track of your busy schedule and make sure no goals get overlooked. 0:00 Introduction 0:54 Josh’s fail 2:27 The importance of having a plan 5:23 #3: Visualize your outcome | Why it works 9:21 #
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444 - A CEO’s Lessons in Building a Memorable, Profitable Brand
03/04/2023 Duration: 42minSteve Acree, the CEO of ReminderMedia (the company behind Stay Paid), shares a few lessons about building a successful brand. Among the topics he covers are the far-reaching utility of having a clear mission, vision, and value proposition and their critical importance to a business’s long-term success. Listen to find out the three-part tactic that lets you neatly define the central aspects of your business, understand the extensive implications of an overly complicated value proposition, and discover how well-defined mission and vision statements will align your organization and simplify hiring and firing decisions. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Free predictive index assessment: remindermedia.com/staypaidpi · Free e-book: The Relationship Marketer's Guide to Branding 0:00 Introduction 3:09 The simple idea that grew a business 6:54 Build your brand around s
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443 - 8 Ways to Become the Local Expert | Tips for Agents
30/03/2023 Duration: 15minIn a survey released by realtor.com, 97% of survey respondents said local expertise is an important attribute of a real estate agent, while 25% say it is the most important. In today’s episode, we share 8 things you can do to become the most widely recognized and trusted agent in your local area. Listen to discover several key resources that can get you the inside scoop on what’s happening in your area, a game-changing social media tactic that will make you the undisputed go-to resource for everything local, and an incredibly easy way to enhance your credibility, promote your expertise, and establish street cred that most agents have never even heard of. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free download: Real Estate Referral Partner Worksheet 0:00 Introduction 0:53 Local relationships are a competitive advantage 1:10 What you need: knowledge of neighborhoods 2:18 What you nee
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442 - Giving vs. Getting: 5 Mind-Bending Principles of Running a Successful Business
27/03/2023 Duration: 32minWe talk with Bob Burg, a leading authority on influence and referral marketing and coauthor of The Go-Giver. If you’ve questioned whether nurturing relationships with clients really works to a build business, struggled with implementing a successful referral marketing strategy, or have never been quite sure how to do relationship marketing, then this episode will remove all doubt and answer all your questions. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Get Bob’s book, The Go-Giver: A Little Story About a Powerful Business Idea, and subscribe to his daily impact email on his website at burg.com · Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin · How to Win Friends and Influence People: The Only Book You Need to Lead You to Success by Dale Carnegie · Think and Grow Rich by Napoleon Hill ·
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441 - Stop Struggling: Instructions for Developing Self-Discipline
23/03/2023 Duration: 13minIn episode 437, we talked about accountability, noting that before you can hold other people accountable, you need to take responsibility and hold yourself to the same standards. In this episode, we take a deeper dive into the subject of accountability to talk about how you can embrace self-discipline and achieve the success you want. Listen to discover the most challenging aspect of self-discipline, find out the indispensable first step to tackling the struggles that hold you back, and truly understand what it means to have a goal worthy of achievement. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Book: Musashi's Dokkodo (The Way of Walking Alone): Half Crazy, Half Genius - Finding Modern Meaning in the Sword Saint's Last Words We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to A
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440 - How to Generate Leads from Facebook Groups Every Day
20/03/2023 Duration: 31minDavid and Elle Denning—the husband-and-wife team behind the 30,000 member “Marketing for Insurance Agents” Facebook group—share their experience about what works (and what doesn’t) when growing a Facebook group, suggest tactics business owners can use to develop a local presence, and talk about how they manage to run a highly successful insurance business—and still stay happily married. Listen to find out why you should worry less about how often you post and instead focus on what you post, how to make the most of Facebook’s algorithm to attract and grow attendance to your Facebook Live sessions, and the steps they’ve taken to fulfill the promise of a 4-hour workweek. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Join the “Marketing for Insurance Agents” Facebook group · Website: jumpstartgonow.com · Book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by T
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439 - 5 Simple Tips for Writing Emails That Get Fast Results
16/03/2023 Duration: 14minWe’re tackling one of the most persistent challenges facing marketers: how to get people to open and respond to emails. Included among the findings we share are the email length that produces a 50% response rate, whether a negative or positive tone gets more replies, and which email closing prompts the most responses. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free download: Best Practices for Email Marketing is a one-page guide that will help you write emails that produce better open and response rates. 0:00 Introduction 0:44 How to think about your email numbers 2:20 Tip 1: Keep it short 3:53 Tip 2: Keep it simple 6:31 Using moderate emotion in your emails 7:21 Tip 3: Keep it relevant 9:19 Relevant real estate email example 10:03 Tip 4: Keep it specific 11:01 Tip 5: Keep at it 11:37 Bonus Tip: The most effective sign-off 13:46 Action Item
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438 - Discover What It Means to Think Like a CEO
13/03/2023 Duration: 28minDarin Stubbs is the executive vice president at Symmetry Financial Group. If you’re an entrepreneur who’s just starting out, has hit a lull, or can’t get momentum—or if you simply want more of what being your own boss promises—then we guarantee that Darin’s advice and insight will change the trajectory of your life forever. (That’s a big claim, but we’re sticking by it!) Listen to his interview to discover some of the fundamentally different ways CEOs think about factors that influence business like costs, income, opportunity, and time; a simple but game-changing tool that will dramatically shorten any salesperson’s learning curve; and one of the most valuable, career-advancing tactics top producers consistently swear by. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Darin at pacwestagency.com/career Website: Symmetry Financial Group Insurance tech: quility.com Book: The 21 Irrefutable L
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BONUS - The BIGGEST MISTAKE You're Making When It Comes to Referrals
12/03/2023 Duration: 16minHow do you create raving fans that refer and never leave? After having the privilege to interview the past Client Experience Officer for Disney, Luke shares the number one characteristic all major brands have in common when it comes to raving fans. If you want more referrals, you won't want to miss this episode. This episode was pre-recorded from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at podcast@remindermedia.com.