Synopsis
ReminderMedia proudly presents Stay Paid, a podcast all about the best tactics for cold callers, doorknockers, top producers, inside/outsider sellers, industry disruptors, wealthy vets, and hungry rookies. Every week, ReminderMedia president, Luke Acree, will sit down with the brightest minds in the company to dive deep into the most effective sales and marketing tactics. So make sure you Subscribe, Listen, Learn, EARN.
Episodes
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263 - How Pull Marketing Pushed Agent Leigh Brown to #1
12/07/2021 Duration: 49minLeigh Brown describes herself as hilarious in an “almost inappropriate but still family friendly way.” In fact, she’s simply authentic, and she takes a no nonsense approach to success. As a motivational speaker, coach, author, and podcast host, she explains to her audience that there is no secret—there’s only the daily discipline required to do the activities that bring you closer to your goals. Listen to the episode and get a healthy and hopeful reality check for your business. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Website: https://www.leighbrown.com/ Enter our contest for a chance to win a FREE YEAR of our Digital Marketing Bundle. Go to @staypaidpodcast on Instagram for how to enter. Good luck! Instagram @leighthomasbrown [2:40] Preview [3:28] Leigh’s business journey [7:05] Survival, coaching, and the willingness to get up in the morning [9:56] The secret to getting thin
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262 - 6 Tips for Getting and Staying Motivated
08/07/2021 Duration: 19minSo much of sales is about mindset and, in particular, motivation. We’re halfway through the year, summer is here, and things are heating up. You may be preoccupied with plans for summer vacations. Perhaps the gung-ho attitude you had at the start of the new year is waning. It’s even possible that you’ve lost sight of your goals. (Many of us don’t revisit our goals as we should.) In this episode, the Stay Paid pals offer their six tips for getting—and staying—motivated. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources We want to make Stay Paid your top choice for the best marketing podcast, so let us hear from you! Complete the Listener Survey (it’s super short) at staypaidpodcast.com/survey and tell us what we can do better. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.fac
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261 - Why You Need to Stop Buying Leads (with Tim Harris)
05/07/2021 Duration: 58minTim Harris, along with his wife Julie Harris, are perhaps the best-known coaches in the real estate industry. The two work side by side in their coaching business, they host the internationally syndicated podcast Real Estate Radio, and are the authors of Harris Rules: A Real Estate Agent’s Practical, No-BS, Step-by-Step Guide to Becoming Rich and Free. In this episode, Tim offers advice and observations, based on his 30 years’ experience, about coaching, lead generation, buying leads, and the sale skills every agent needs to have. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Book: Harris Rules: A Real Estate Agent's Practical, No-BS, Step-by-Step Guide to Becoming Rich and Free. Website: Tim & Julie Harris Real Estate Coaching Podcast: Real Estate Coaching Radio on Apple Podcasts SMS: Text your short question about coaching, real estate business, or joining eXp Realty to 512-758
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260 - The 3 Hidden Secrets We Found in 2021 Sales Stats
01/07/2021 Duration: 14minTo grow your business, you have to know your business, and a part of that is having a solid understanding of industry statistics. They not only help to keep your skills sharpened but also let you know where you stand, which can direct your attention and day-to-day tasks toward the most money-making activities. To help get you on track to close more deals in the second half of 2021, we've pulled 15 of the most important sales statistics you need to know. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/3x2EUp2 [1:10] Preview [2:23] Secret #1: Prospecting statistics [3:27] Pitfalls and opportunities [6:05] Secret #2: Follow-up statistics [7:24] The excuses don’t hold up [9:26] Secret #3: Referral statistics [10:11] Asking for referrals needs to be intentional [13:42] Action Item To learn how to generate more referrals an
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259 - Niching Down: How to Work Less and Make More (with Jennifer Egbert)
28/06/2021 Duration: 39minYou are guaranteed to enjoy the honest, straightforward style of this week’s Stay Paid guest. Jennifer Egbert is an award-winning agent who works with the most sought after architects, builders, and designers of modern luxury homes in Boulder, CO. In her interview, she shares how she became a real estate agent, what drove her to niche her business, and why she considers knowing your market and nurturing your sphere essential to success. In addition to listening to this episode, be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit https://remindermedia.com/podcast/ To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/
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258 - How to Move Prospects Through the 8 Phases of a Sales Call
24/06/2021 Duration: 22minA good script is imperative to your sales success. But you don't want to sound like a robot reading off a sheet of paper. That’s why you need a framework that allows for a two-way conversation rather than a strict word-for-word program. With a framework, you can engage your prospect in conversation while still controlling the pace and direction of the call. Having a conversation with a prospect is so important that we've developed an 8-step sales process here at ReminderMedia. We’ve used it during millions of calls, and it's something you can implement in your own business with a little guidance and planning. Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit https://remindermedia.com/podcast/. Connect | Resources A special offer for Stay Paid listeners: staypaidpodcast.com/offer To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.f
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257 - How to use Instagram to close $50M in sales (with Shannon Gillette)
21/06/2021 Duration: 38minObviously, we’ve seen people use Instagram before, but we’ve never seen anyone use it quite as well as Shannon Gillette. She’s a self-admitted perfectionist who only receives 5-star reviews from her clients—and her videos and Instagram stories reflect her commitment to high-quality content. In this episode, Shannon shares the strategies she’s used on Instagram to become one of the top 15 agents in a field of 55,000. And when you check out the show notes, you’ll get more in-depth information and added details not included in the episode. Visit https://remindermedia.com/podcast/ Connect | Resources Connect with Shannon on Instagram @Shannon_Gillette Visit her website: https://www.gillettegroupaz.com/ Download our FREE e-book, How to Win at Instagram: https://bit.ly/3iL2W3y [1:59] Preview [2:55] Shannon’s business journey [5:58] Transition from new homes sales to resale [8:10] Shannon’s lead generation strategy [9:24] Golden Nugget: Treat Instagram like a television show [11:21] Shann
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256 - The 4 Best Sales Applicant Interview Questions
17/06/2021 Duration: 18minEvery successful business journey takes you to a point where you're ready to scale your business. This typically requires that you hire additional salespeople. But finding, acquiring, and retaining the right talent can be extremely challenging. According to Hubspot, the average turnover rate among sales professionals is 35%—nearly triple the turnover rate experienced by all other industries! So, how can you do a better job upfront to find out if someone is going to be a successful ISA or salesperson? Today we're going to be revealing the 4 best questions to ask a sales candidate. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources -- Episode 233: How to Scale Your Business by Treating Sales Like an -Operation (with Michael McFall) - https://bit.ly/3gfh7vY -- Predictive Index Assessment (It’s FREE!) - https://bit.ly/2TguwuR -- Listener Survey: Tell us what you think! - https://remindermedi
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255 - How this 29-Year-Old Closed $93M in 5 Months (with J. Mott)
14/06/2021 Duration: 45minAs a real estate agent, Jordan Mott is doing everything right. How can you tell? In a low-inventory market, he’s already closed transactions worth $93 million, and it’s only June! Jordan is the first to say he has no magic formula or secret sauce, but what he does have is an unrelenting desire to succeed and the work ethic to make it happen. He tells all who listen that what he does isn’t rocket science, and he gladly shares his strategies with anyone who wants to know. So tune in and get started on your first million-dollar year! And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Connect with Jordan on social media - @RealtorJordanMott To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: http
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254 - 7 Tips to Find Listings in a Low-Inventory Market
10/06/2021 Duration: 16minIf you’re a real estate agent, then you know that the only conversation around the water cooler these days is where to seller leads. According to NAR and Bankrate.com, the national supply of homes for sale is about 3 million homes short of demand, having dropped 26% since 2020, and predications suggest the shortage could last 3-5 years. Agents are going to need to get creative if they are to ride out the storm, and we’ve got 7 places to find leads that you may not have thought to look. And if you weren’t aware before, we’ve got show notes you can read for more in-depth information and added details not included in the episode. You can get these notes at www.staypaidpodcast.com Connect | Resources -- Special magazine offer just for Stay Paid listeners - https://remindermedia.com/staypaidoff... -- Facebook Live recorded session: How to Get Listings in a Low Inventory Market - https://bit.ly/3co4BIv -- Episode 202: 5 Characteristics of a Good Referral Source (with Dan Allison) - https://bit.ly/3x3XbSC [1:5
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253 - Marketing your way to 850 transactions in 2 years (with Gusty Gulas)
07/06/2021 Duration: 42minThis radio management college grad, turned mortgage agent, turned real estate agent, turned team leader has created a secret sauce of success. Gusty Gulas has used basic, tried-and-true principles of business management, giving back to his community, and marketing to build a team that has sold more than 850 homes in the last two years! If you want to run a high-performing team, learn how engagement with your community can produce uber results, and understand how diversifying your marketing can help you realize a life of freedom, then this is your must-listen episode. Plus, you’ll want to check out the show notes for more in-depth information and added details not included in the episode. Visit staypaidpodcast.com. Connect | Resources --A special offer just for Stay Paid listeners - https://remindermedia.com/staypaidoffer-magazine/ --FREE referral script at https://remindermedia.com/printables/referral-call-scripts-for-real-estate-agents/ --Take our super-quick listeners’ survey and help us make this the bes
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252 - How to Use the Content Pyramid to Repurpose Content
03/06/2021 Duration: 15minOne of the greatest challenges in creating content for your brand is actually having the time to create all the content you need to keep an audience engaged. One way to lighten your load is to repurpose content—creating multiple pieces of content from one long piece of content. We use the Content Pyramid to show you how you can maximize the potential of your content by turning it into multiple pieces that you can use across different platforms. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources PDF download: The GaryVee Content Model - https://bit.ly/3p2pOwp To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://
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251 - How to Generate More Leads Using Educational Workshops (with Faina Shapiro)
31/05/2021 Duration: 32minEveryone can always use another source of leads. The more lead-gen sources you have, the less reliant you become on any single one and the more opportunities you have to find and be found by potential clients. This week’s Stay Paid guest and top producer, Faina Shapiro, has taken to the classroom to offer educational workshops that generate leads and boost her brand’s expertise. She’s created interest, gained exposure, and converted enough workshop leads to be named the top seller’s agent and the top buyer’s agent in her office for the last two months. Listen to hear what she can teach you about using workshops to persuade leads to come you! And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Faina invites listeners to email her at faina@bhhspagerealty.com or to call her at 617-820-0600. [1:43] Preview [2:56] Faina’s business journey [6:43] Starting an educational workshop
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250 - How to Catch a Facebook Lead in 15 Seconds
27/05/2021 Duration: 21minFacebook video ads can be one of the biggest lead generators in your business. With 100 million hours of video content being watched on Facebook daily, it can be a huge opportunity for you to connect with your audience and a way to find new audiences. But it's hard to know where to start before you invest your hard-earned dollars. In this episode, we offer four tips to get you started creating effective Facebook video ads that stop people from scrolling and get them into your funnel. And be sure to check out the show notes, where you’ll find more information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Webinar: The 3 Facebook Ads That Every Agent Needs - https://bit.ly/3f5owNV Website: Facebook Ads Library - https://bit.ly/3oy8e3g Episode 189: Maximize Your Facebook Advertising with Grant Wise - https://bit.ly/3f7D5AO To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypa
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249 - 3 Ways to Stay Relevant Amidst Increasing Technology (with Mike McGlothlin)
24/05/2021 Duration: 36minIt’s true that new technologies are increasingly threatening the stability of jobs across professions and industries. All we need to do is consider new tools that have either already replaced employees or that are being used to make work easier, more efficient, and more cost-effective. To stay relevant during this fourth industrial revolution, Michael McGlothlin, this week’s Stay Paid guest, suggests three courses of action. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Website: highperformingpractice.com Podcast: High Performing Practice on Apple Podcasts Book: Winning Strategies: The New Rules of Retirement Planning - https://amzn.to/33HYwBY Book: Above the Clouds . . . Winning Strategies from 30,000 Feet - https://amzn.to/3tLs9N2 Book: Free Throws for Financial Professionals: Winning Principles for Unlocking Business Success - https://amzn.to/2RUuxnp We are a participant in t
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248 - Your Biggest Marketing Pain Point Resolved
20/05/2021 Duration: 22minEverybody knows that in order to get people to know you, like you, and trust you, you have to be consistent. And not only consistent in how many times you contact someone, but also in your words, actions, and service. But that's easier said than done. So, in this episode, the Stay Paid pals talk about how many touchpoints they believe you should be having with your sphere, how to create a consistent brand experience, and how to combat the greatest threat to executing on your consistency goals. And you can always check out the show notes for more in-depth information and added details not included in the episode at www.staypaidpodcast.com Connect | Resources Special offer for podcast listeners at ReminderMedia.com/staypaidoffer Free, printable one-year anniversary cards - https://bit.ly/3uYimEW Free, printable birthday cards - https://bit.ly/3ov1gfA ReminderMedia Community on Facebook - https://bit.ly/3yhqouC To learn how to generate more referrals and repeat business, visit: www.remindermedia.com F
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247 - Step-by-Step Process for Converting Facebook Leads (with Gus Munoz Castro)
17/05/2021 Duration: 59minIf you struggle to convert audience engagement with your Facebook ads into bona fide appointments, then Gus Munoz Castro has proven advice that can help. Gus is the owner of PowerISA, one of the largest inside sales teams in North America. (They make 50,000 outbound calls a day!) During his interview, he shares the valuable, practical lessons he’s learned about what it takes to convince a lead to confirm an appointment. And when you’ve finished listening, don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Website: www.powerisa.com/ FREE e-book: Lead Generation for Real Estate Agents at remindermedia.com/leadgeneration Complete our listeners’ survey at staypaidpodcast.com/survey [4:00] Preview [5:25] Gus’s business journey [11:17] Prospecting in the real estate space [13:53] Transitioning into building an ISA company [20:28] The critical importance of your lead source [22:
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246 - 5 Consumer Trends That Are Rocking It in 2021
13/05/2021 Duration: 19minBuilding and growing a business or practice requires that you keep an eye on where the market is and where the trends are heading. If you don’t, you run the risk of getting left behind. And now that we've successfully navigated the "panic pivoting" of 2020, it's time to start looking ahead again and preparing for what the future holds. Bazaarvoice, a shopper engagement platform, published a blog titled “5 Consumer Trends Brands and Retailers Should Lean into Next Year,” and we thought it would be a good idea to go through its list and offer our insights into how service-based sales professionals can prepare for these trends. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit staypaidpodcast.com. Connect | Resources 5 Consumer Trends Brands and Retailers Should Lean into Next Year (Bazaarvoice e-book) - https://bit.ly/3xWgIFC FREE lead magnets from ReminderMedia - https://bit.ly/33r3OBs To learn how to generate more referrals and
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245 - Why Consistency Matters (with Luxury Agent Frank Isoldi)
10/05/2021 Duration: 32minThere comes a time when everyone asks whether their marketing is paying off. Is the time, money, and effort they’re spending really worth it? Today’s episode answers that question with an unequivocal yes! Frank Isoldi is an agent who’s been farming the same area for 20 years, and he’s has become synonymous with real estate in his area. His consistency has paid off in a big way—he averages 50–70 transactions a year—all in the neighborhood of $1M. Listen and discover how Frank maintains a strategy of omnipresent marketing and how you can do the same. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Website: www.theisoldicollection.com Instagram: @frankdisoldi Facebook: The Isoldi Collection Waze: www.waze.com [3:09] Preview [4:20] Frank’s business journey [7:25] Thoughts on consistency [11:29] Lead sources [12:58] Thoughts on holistic marketing and being omniprese
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244 - Social Selling: How Not to Get Left Behind
06/05/2021 Duration: 15minSocial selling is just one of the many sales tools that we have in our toolbox in the digital age, but does it work? According to a study from Sales for Life, the average ROI for social selling is $5 for every $1 invested, and those who use social selling find, on average, 45% more opportunities than those who don't. In a survey done by eMarketer, participants told researchers that the top three benefits of using social selling tools are 1) they reduce the amount of time spent researching prospects; 2) they increase the number of leads; and 3) they encourage a deeper relationship with clients. This week, the Stay Paid pals discuss some tools you can use for social selling and offer tips for executing your social-selling strategy. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Chet Holmes, The Ultimate Sales Machine - https://amzn.to/3gHlY9Q Episode 69: When Persistence Makes Perfect (with