The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  PSP Insider - https://paidsearchpodcast.com/insider/  Hi everyone, welcome back to the PSP! This week we cover a topic for the busy freelancers and agency employees out there. We share some insights on how to manage a large number of Google Ads accounts. We go over some tips and share some insights we've learned from over the years. We hope this episode helps, and thanks for listening!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show Notes - https://paidsearchpodcast.com/how-to-manage-a-large-number-of-google-ads-accounts/Rothman PPC - https://rothmanppc.com/ Chris Schaeffer - http://www.chrisschaeffer.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  PSP Insider - https://paidsearchpodcast.com/insider/  On today's episode we talk about how to get in front of a high income audience on Google Ads. We give multiple tips and strategies to get in front of high income people, and we hope this episode helps. Thanks for listening and enjoy the show.On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/how-to-get-in-front-of-a-high-income-audience-on-google-ads/Rothman PPC - https://rothmanppc.com/ Chris Schaeffer - http://www.chrisschaeffer.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  PSP Insider - https://paidsearchpodcast.com/insider/  On today's episode we explain how for just $100 a month you can significantly grow your brand awareness with Google Ads.  These tips are for specifically brand awareness, and we hope you enjoy the episode!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/how-to-grow-your-brand-awareness-for-100-a-month-on-google-ads/Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  PSP Insider - https://paidsearchpodcast.com/insider/  Sometimes life gives you lemons, you make lemonade, and then your boss wants you to make a lemon meringue pie on top of that. Really bro? A lemon meringue pie when I already made lemonade from this pile of lemons! But yes, that's the situation Google Ads managers find themselves in sometimes. Sometimes a client or boss wants you to squeeze even more value out of an already super optimized campaign. Or sometimes business owners might think, "you know, this campaign I'm managing for myself if truly great, but there's got to be something I can do to make it better." Well, if you've found yourself in that spot, then this is the episode for you! Today the guys talk about how to optimize an already optimized campaign and do all the little things that can make things just a little bit better. On YouTube, please click that LIKE button and subscribe for

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  Have you ever listened to our show and thought, "wow, I really like the way these guys talk about Google Ads, and I'd love to run my campaigns like they do, but I'm stuck with the way I made my campaigns and I'll never run a professional setup like them." If you've ever thought that, this is the show for you. We teach you how to quickly and simply transition your account from a messy, unorganized, and amateur setup, to a beautiful, clean, and professional setup.On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/how-to-transition-your-amateur-google-ads-account-to-a-professional-level/Chris Schaeffer - http://www.chrisschaeffer.com/  Rothman PPC - https://rothmanppc.com/Ask us a Google Ads question on our other pod

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  Today we do a deep dive on Google Ads tips for urgent care clinics. Chris has a lot of Google Ads management experience with urgent care clinics, and he provides some great nuggets today. Thanks for listening and enjoy the show!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/google-ads-for-urgent-care-clinics/Rothman PPC - https://rothmanppc.com/Chris Schaeffer - http://www.chrisschaeffer.com/  Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  Back at it again with the number one Google Ads podcast! This week we're talking about the benefits of linking Google Ads and Google Analytics, and we cover lots of specific examples. Enjoy! On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/linking-google-ads-and-analytics/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/ 

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  We are asked all the time about the Google AdWords Editor! It's a great tool and helps out Google Ads campaign managers a ton. On today's show, learn how two Google Ads professionals use the AdWords Editor and what can you do with AdWords Editor. Thanks for watching, and enjoy the show! AdWords Editor - https://ads.google.com/home/tools/ads-editor/ Show notes - https://paidsearchpodcast.com/adwords-editor/ On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Rothman PPC - https://rothmanppc.com/ Chris Schaeffer - http://www.chrisschaeffer.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  We talk about manual bidding in Google Ads all the time, and most often, that's our preferred bidding method, at least for now. However, we also do some extensive work with automated bids, and some recent events made it clear that we need to talk about automated bidding on this show more and to let everyone know that we really stress testing lots of different bidding methods and using whatever you find works best for your campaign. So on this episode we have a discussion about maximize clicks bidding, target CPA bidding, and some recent awesome results Jason has been getting with target CPA bidding. Thanks for listening and enjoy the show. Show notes - https://paidsearchpodcast.com/automatic-bidding/ On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Rothman PPC - https://rothmanp

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  Is our Google Ads campaign being run correctly? Is it being run professionally? Is it being run as good as it can possibly be run? These are questions Google AdWords advertisers and agencies ask themselves all the time. On this episode we're presenting a checklist to run through to see if your Google Ads are being run correctly and at a top, professional level. Show notes - https://paidsearchpodcast.com/are-you-doing-google-ads-correctly/ On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Call me maybe! Hi everyone, call only ads rock and are a great feature in Google Ads. Today we break down the basics of call only ads, and then we give some super advanced call only ads tips! Thanks for listening! Show notes - https://paidsearchpodcast.com/call-only-ads On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Rothman PPC - https://rothmanppc.com/ Chris Schaeffer - http://www.chrisschaeffer.com/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Yes! Welcome back to the Paid Search Podcast. This week we discuss the age, income, and gender demographic targeting options in Google Ads. We talk about the different targeting options, how we use them, and what this data is based on. Show notes - https://paidsearchpodcast.com/demographics-in-google-ads/ Google Ads Help article about demographic targeting - https://support.google.com/google-ads/answer/2580383 On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exclusion on display campaigns. Then we get into our 4 super advanced Google Ads tips. We hope you enjoy the episode, and thanks for listening! Google to yank advertisers’ option to exclude all mobile apps from display campaigns - https://searchengineland.com/action-needed-if-youre-using-adsenseformobileapps-com-to-exclude-apps-from-google-display-campaigns-303080 On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/ Ask us a Google Ads question on our other podcast:

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, and welcome back to the place to be, the PSP. Today we start off the show with an update about a workaround to the soon to be gone mobile app placement exclusion that a listener sent in. And then we do a deep dive on how we would run a Google Ads campaign for a home and auto insurance agent. Thanks for listening and enjoy the show! On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, welcome back to the Paid Search Podcast, the number one Google Ads podcast! Today we kick off the show with some banter about Google Ads and Facebook. Jason tells a story of how a moving company client was telling him Facebook was doing better than Google Ads, but then in Google Analytics the Facebook data was horrible! Then they we cover two new important Google Ads updates including an important display network placement exclusion and the new audience overlay feature on search campaigns. On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We back we back!!! Welcome back to the PSP, the place to be, the number one AdWords aka Google Ads aka search engine marketing podcast in the galaxy! This week we're continuing our real talk discussion on bidding in Google Ads and we specifically focus on how we manage manual bids in Google AdWords week to week and month to month. Enjoy! On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

Hi everyone, welcome back to the Paid Search Podcast. Today we have a conversation about the various bidding options in Google Ads and how and when we use them. It's an advanced discussion and we hope you enjoy it. Thanks for listening! What's your go-to bidding method? Do you always use enhanced CPC bidding? Please click that LIKE button and subscribe for new episodes every Monday! And please share the show with your friends and colleagues! AND PLEASE leave us a review on iTunes, thanks! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

Please share this feedback video with Google so they add these two missing features into the new interface - https://www.youtube.com/watch?v=guyd2j6PuEc Hi everyone, thanks for checking out the Paid Search Podcast. This week open the show talking about the Google AdWords rebranding news. Google AdWords is becoming Google Ads! Then we dive into the new Google AdWords interface. We cover the best, new features in the new Google Ads interface. And we also highlight two crucial features the new interface is missing. How are you liking the new Google Ads interface? What are your favorite features in it? How could it be improved? Thanks for listening! Please CRUSH that like button and subscribe for new episodes every Monday! And please share the show with your friends and colleagues! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Google is retiring the AdWords name - https://searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-re

Hello you! Welcome back to the Paid Search Podcast. Today we have a delicious episode for you. We're doing a deep dive on all the ways how AdWords can help you grow your restaurant's sales. Have you ever run an AdWords campaign for a restaurant? What's your best tip for running a restaurant campaign on AdWords? Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

Wow, sometimes you find a gem out there. And boy did we find one. It's called Google Optimize and it makes website and landing page optimization easy. This tool is awesome. We cover what we know so far about Google Optimize, how to set it up, and how we plan to use it. Google Optimize - https://www.google.com/analytics/optimize/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764