Synopsis
The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of todays top social influencers. Hosted by marketing strategist, New York Times best-selling publicist and influencer Julie Solomon, Julie and guests join in conversation to share how they engage, persuade and grow their unique influence, and how their work impacts the influencer industry. Julie brings you marketing and branding strategies from Amy Porterfield, Lauryn Evarts of The Skinny Confidential, Melyssa Griffin and much more. Through each episode, learn how to strengthen, monetize and build your own industry-leading influence.
Episodes
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Top Lessons To Playing Bigger After 10 Years in the Online Industry
04/09/2024 Duration: 37minHello friends! In today’s episode I’m both celebrating a significant dual milestone in my life and business: turning 40 and my 10-year journey in the online industry. It’s an exclusive reflection of the milestones I’ve been able to reach and the lessons I’ve learned along the way. If you’re looking to build your brand and business I’ll share the value in making bold moves, even when faced with obstacles. You’ll also learn the value of being a contrarian and setting trends instead of following the crowd. Tune in for all the gems on reaching a decade of success in the influencer industry! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:33 Celebrating Milestones: Turning 40 and 10 Years in Business 02:34 Lessons from Costa Rica: All You Need is Less 04:45 The Power of Making Moves 13:45 Embracing the Role of a Trailblazer 23:05 Finding a Purpose Greater Than Yourself QUOTABLES: “Have a purpo
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Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course
28/08/2024 Duration: 43minI am so excited about today’s conversation with my dear friend Amy Porterfield. Amy is the host of the top-ranked podcast Online Marketing Made Easy and has generated over $100 million in revenue from digital courses! If you're looking to establish yourself as an expert and generate sustainable revenue in your business, this episode is for you! Amy dives deep into the world of course creation and launching, sharing valuable insights and practical tips from how to price your courses effectively, to how to leverage your unique expertise, and even choosing a course topic that aligns with your audience's needs and your passions. Whether you're a seasoned entrepreneur or just starting, this episode will remove the mystery and equip you to create and launch your own highly profitable digital courses. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 01:01 The Power of Online Courses 02:26 Creating and
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Why Online Courses Are the Game-Changer in Growing Your Brand & Business
21/08/2024 Duration: 27minHello friends! Today I’m discussing the importance and impact of online courses in the online education, coaching, and marketing space. You’ll get an insider's look at my own journey of creating my first online course over 8 years ago and how it has now generated over 6 million in revenue for my business. Talk about a transformation in my business and life. There’s a new level of freedom and choice that online courses can provide in your business, both in terms of income and time. I’ll share the power of being curious and taking the leap to create an online course, even if you don't consider yourself an expert. If you've been holding onto a course idea, I'll show you how to access a special quiz by my dear friend Amy Porterfield to help you discover next steps for boosting your brand and business growth with a digital course. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:44 The Overlooked
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How I Scaled My Business While Posting 40% Less (The Power of Automation)
14/08/2024 Duration: 32minHello, friends! I'm thrilled to share some incredible updates with you in today’s episode. Specifically, I'm revealing three pivotal internal shifts that have catapulted my business to new heights this year—more impact, more sales, and more clients, all without increasing external visibility. I’ll dive into the nuances of these internal changes, from revamping my sales systems and automations, to overhauling our messaging, and expanding support within our program offerings. If you're ready to transform your business by doing less while achieving more, this episode is a must-listen. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:39 Instagram Live Insights: Revenue Growth 01:01 Key Shifts for Business Success 03:19 The Importance of Internal Systems 05:39 Sales System Overhaul 13:38 Messaging Transformation 17:17 Introducing the Revenue Growth Lab QUOTABLES: "A lot of times most people thin
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These 3 things led to $15,000 in brand deals last month
07/08/2024 Duration: 25minToday I'm breaking down how I managed to secure over $70,000 in brand deals this year, and $15,000 in a month by honing in on just three core strategies. Remarkably, I accomplished this by dedicating only about 3 hours a month to brand partnerships. I'll discuss the importance of creating "deal-worthy" content that focuses on potential brand partners, refining your elevator pitch to amplify your authority, and actively pitching to brands rather than waiting for them to come to you. Plus, I'm introducing my brand deal blueprint and giving you a sneak peek into my signature program, Pitch It Perfect. Whether you're just starting out or looking to refine your current strategy, this episode is packed with practical insights and tips to help you land those lucrative brand deals. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:39 How I Landed $70,000 in Brand Deals 02:35 The Importance of Value-
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Embodying the Role of a Lightworker in Your Business and Life with Jessica Zweig
31/07/2024 Duration: 57minHi friends, in today's episode, join me as I sit down with my dear friend Jessica Zweig to dive deep into her latest book and the inspiring concept of being a lightworker. We unpack the essence of what it means to embody this role, exploring Jessica's personal journey from burnout to rediscovering joy and healing. This book has been a labor of love for Jessica, and I can’t wait for you to hear more about it! Together, we explore the transformative power of self-care and finding happiness in everyday moments. Jessica also shares her insights on balancing masculine and feminine energies, empowering high-achieving women to thrive. We delve into the importance of feeling secure in our bodies, fostering sisterhood, and creating supportive communities. Don’t miss out as Jessica reveals her vision for women to unite, free from judgment and competition, culminating in her upcoming book launch. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create t
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The Power of Automation in Driving Sales
24/07/2024 Duration: 28minHello friends! In today’s episode, I’m sharing my proven strategies for scaling online businesses and offers through subtraction and automation. I’ll also discuss why having a sales system in place is imperative for consistent income, especially during tough times. You’ll learn the power of funnels in driving sales and the importance of strong messaging in content creation. If you’re ready to embrace funnels, outsourcing and delegating tasks so you can focus on your zone of genius while building a sustainable and successful business…this episode is for you! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:34 Scaling Online Businesses 02:06 Navigating Personal Challenges 04:46 The Power of Sales Systems 05:07 The Role of Hard Work and Automation 06:43 The Privilege of Online Business 08:08 The Impact of Funnels 13:21 The Importance of Messaging QUOTABLES: "The money doesn't stop. It doesn't f
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How to Master Money, Mindset, and Brand Monetization
17/07/2024 Duration: 56minWelcome to a very special episode with Craig Siegel where we explore everything from overcoming the fear of public speaking and book writing, to the impact of mindset on our financial and personal success. You’ll get to listen in as Craig & I discuss the crucial steps needed to effectively build and monetize your personal brand, why your 'why' commitment and staying power are so pivotal in not just achieving but sustaining success, and what’s required to journey from a scarcity mindset to one of abundance. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 04:54 Julie's Morning Routine and Non-Negotiables 06:24 The Importance of Gratitude 08:30 Getting Back to Basics in Business 11:06 The Role of Enthusiasm in Success 19:19 Building a Personal Brand 27:08 Monetizing Your Brand: The Essential Steps 28:10 Common Pitfalls in Brand Monetization 29:08 The Importance of Brand Discovery and Development 30:
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Driving Revenue with Compelling Offers: The Art of Offer Positioning
10/07/2024 Duration: 18minHi friends! In today’s episode, I’m diving right into the heart of discussing the challenges of turning visibility into actual sales for your online brand and business. Specifically, I’ll highlight the importance of messaging and offer positioning in achieving sales conversions. Tune in to learn actionable steps for refining your messaging and positioning your offers to align with your audience's needs and desires. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:36 Turning Visibility into Sales 01:18 Client Success Story 02:17 Refining Messaging and Offer Positioning 05:48 Actionable Steps for Your Business 08:31 Revenue Growth Lab Overview QUOTABLES: “Visibility does not always translate to sales, and the key lies in effective messaging and offer positioning.” — Julie “Aligning messaging with the audience's specific needs and desires is crucial for capturing attention and creating desire.”
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Driving Conversions with Stories with Colin Boyd
03/07/2024 Duration: 49minHello friends! In today’s episode I’m sharing the “virtual stage” with Colin Boyd, the mastermind behind Sell From Stage Academy, The Conversion Formula and the Expert Edge Podcast. Colin shares his own conversion story of going from struggling to grow his coaching business to filling it with clients through a presentation. He also shares his experience of transitioning from working with corporate clients to coaching and helping coaches, course creators, and creatives do the same by building high-converting presentations and stories. If you’ve been working to hone in on messaging & target audience, this episode is for you! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 02:15 Navigating the Changing Online Industry 05:22 The Importance of Clear Messaging 07:46 Finding Your Niche and Expertise 18:43 The Power of Storytelling in Conversion 23:02 Understanding the Nuances of Selling 24:18 Crafti
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Increasing Online Sales with Less Stress
26/06/2024 Duration: 37minIn today’s episode, we're diving into the three core beliefs that might be holding you back from achieving the bigger, more consistent revenue you desire in your life and business. I'll be sharing insightful stories from clients who've transformed their financial realities by shifting their mindsets and aligning their businesses with their core values. Plus, I'll introduce you to a new way to work with me and my team inside of the Revenue Growth Lab, my specialized program designed to help you make more money with less stress through strategic marketing and mindset expansion. If you're ready to attract more clients while finding that elusive work-life balance, this episode is for you. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:39 Core Beliefs Holding You Back 01:51 Mindset and Strategy for Wealth 05:20 Client Success Stories 09:14 Overcoming Limiting Beliefs 17:06 Balancing Business an
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Ashleigh DiLello on Rewiring Your Brain for Success and Well-being
19/06/2024 Duration: 56minHello friends! Today, we're thrilled to have the incredible Ashleigh DiLello joining us. Ashleigh is a renowned expert in bio emotional healing, with a captivating history of overcoming personal health crises using her unique blend of dance, neuroscience, and profound emotional insight. In today’s episode, Ashleigh shares her inspiring journey from battling a rare viral infection and chronic pain to pioneering a path in healing that combines emotional work with neuroscience to help others transform their lives. She shares the power of confronting fears, and the importance of taking action to avoid living with regret. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 03:18 Ashley's Near-Death Experience 07:37 Bio-Emotional Healing 12:12 Understanding the Nervous System 26:22 Imposter Syndrome and Professional Shame 28:13 The Impact of Self-Criticism on the Brain 37:42 Choosing to Heal and Live Purp
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How to Attract, Repel, and Sell Using These Marketing Techniques
12/06/2024 Duration: 58minToday, I'm going solo to bring you an in-depth discussion on the essentials of building a magnetic online presence through effective sales strategies and cultivating multiple revenue streams. We will explore how my two flagship programs, Pitch It Perfect and Revenue Growth Lab, complement each other to transform your digital business. Whether you’re a coach, course creator, or content influencer, I'll tackle how to build a brand that resonates, sell authentically without being sleazy, and effectively manage multiple offers to maximize your growth. If you're looking to refine your approach or expand your understanding, this episode is your essential guide to developing a thriving online business. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 02:25 Building a Brand That Attracts: Strategies and Insights 05:39 Exploring the Revenue Growth Lab: A New Support Container 20:58 Selling Offers: How t
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Manifesting a New Reality with Mimi Bouchard and the Superhuman App
05/06/2024 Duration: 51minIn today’s episode, we're diving deep into personal growth and self-improvement with the inspiring Mimi Bouchard, founder of the Superhuman app. Mimi shares her transformative journey from battling self-image issues and disordered eating to becoming a multimillionaire and a beacon of self-love and empowerment. We discuss how Mimi used the power of manifestation, the science behind reprogramming our brains, and how her Superhuman app with its unique walking, writing, and seated activations, can help us all claim the life we desire. Join us as we uncover the keys to not just surviving, but thriving in your personal and professional life. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 05:18 The power of personal development 19:41 Understanding manifestation 27:19 Becoming the million-dollar woman 29:06 Harnessing the power of activations 34:14 The game-changing Superhuman App 40:36 Embracing imper
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Scaling to $100k Months by Mastering Mindset and Offers that Sell
29/05/2024 Duration: 58minHi friends! Today we’re discussing what’s required to achieve those sought-after $100k months. We’ll talk about the essential mindset shifts and strategic approaches you need to reach new income milestones, and we’ll dive into the importance of sophisticated processes, solidifying leadership skills, and building a trustworthy team. I'll share my personal path of skyrocketing from $250,000 to 1.3 million in less than nine months, to show you what’s possible and provide actionable insights and steps you can implement right away! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 01:05 Setting the Stage: Money Milestones 04:31 Importance of Clear Messaging 06:10 Building Authority and Social Proof 17:08 Creating an Offer Ecosystem 21:41 Sales Channels and Strategies 25:48 Scaling Beyond 10K Months 28:31 Creating a Sustainable Offer Suite 30:56 Automating and Amplifying Sales 38:10 Leadership and Team
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From $400 launch to $506K Year & Thriving Coaching Business with Allie Reeves
22/05/2024 Duration: 01h02minToday, I'm thrilled to have the incredible Allie Reeves join us! In this episode Allie shares her personal journey from her first $400 course launch to creating a thriving portfolio of coaching services, masterminds, and her own successful podcast, "All In with Allie." We also dig into the importance of commitments, not just financially but also mentally and spiritually, to one's business and personal growth. Expect to hear powerful insights on overcoming doubts, leveraging visibility, and why sometimes being 'delusional' might just be the best business strategy. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 05:26 The evolution of Allie's business and offer strategy 11:55 Unlocking success by having fun with offers 15:32 Investing in business growth and mastering offer suites 22:52 The power of belief and investing in yourself 29:22 A bold investment: the mastermind decision 29:59 The impact
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Building Confidence and Authenticity in Relationships with Krista Williams
15/05/2024 Duration: 01h11minWelcome friends! Today, I’m thrilled to host Krista Williams, a voice of inspiration in the realms of self-love, relationships, and personal empowerment. In today's episode, Krista shares the complexities of codependency, the power of finding and using one's voice, and the transformative journey of "glow up" that encompasses both inner and outer growth. She shares her personal experiences with overcoming heartbreak, betrayal, and the challenges of forging deep, supportive female friendships. This conversation is all about embracing discomfort, practicing self-reflection, and ultimately, stepping into one's truth with courage and authenticity. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 01:17 Navigating success and authenticity in the online space 01:38 Exploring boundaries, voice, and community in digital influence 10:49 The power of parts work in therapy for healing and growth 26:57 Unders
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Mastering Messaging & Sales Strategy to Achieve Next-Level Growth
13/05/2024 Duration: 28minToday’s episode is the final part of this three-part series, and it’s packed with actionable insights, from mastering the art of messaging that both attracts and repels, to effectively selling multiple offers without diluting your brand. If you're ready to stop being passive and start creating impactful change, this episode will guide you toward harnessing your unique value and making CEO-level decisions that resonate deeply with your ideal audience. I’m also sharing the exciting launch of Revenue Growth Lab, my newest offer designed to help you elevate your brand and business, and boost sales. Tune in to see how you can receive personalized support and strategic guidance from me and my team! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 03:09 The unique offer of the revenue growth lab 04:58 Addressing common challenges and solutions 12:40 Expanding beyond traditional online sales models 15:38
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From Resistance to Revenue: Mastering the Mindset of Effective Selling
08/05/2024 Duration: 23minHi friends! If you've ever felt daunted by the process of selling, wondered how to align your actions with your beliefs, or struggled with the resistance that comes with stepping into new territories, this episode is for you. Today, I’m sharing how to embrace the continuous evolution of your personal and professional growth and how to navigate sales in a way that feels authentic and generous. Whether you're a seasoned entrepreneur or just starting out, join me as we unpack the crucial elements of successful selling—it’s simpler and more accessible than you think. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 03:33 Elevate your brand, boost sales, cultivate visibility. 08:26 Sales shouldn't be about pressuring someone. 10:30 Embracing logic while navigating sales and discomfort. 15:38 Create magic by adding the right ingredients. 16:27 Success is a journey, celebrate your wins. QUOTABLES: "If
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How to Overcome Fear and Embrace a New Perspective on Money
06/05/2024 Duration: 22minIn today’s episode, we’re redefining our relationship with money and how our subconscious beliefs often hold us back in business and in life. While exploring the impact of money mindset, I'll share personal insights into how past experiences and instilled beliefs can create a cycle of fear, overthinking, and stagnation. There are strategic methods to break free from these destructive patterns. If you're ready to transform how you perceive and interact with money, this is the episode for you. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:00 New support container for personalized business growth. 06:07 Struggling to overcome financial fears and self-sabotage. 09:54 Embrace failure, cultivate self-compassion, overcome obstacles. 13:10 Breaking the cycle to create new beliefs. 16:19 Upcoming series on elevating your business growth. QUOTABLES: "It was really hard to make money. It goes away fa