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Chuck Salvo is the Chief Happiness Architect and culture strategist behind the R.A.V.E. movement —  "Respect and Value Everyone."    With over 30 years of leadership experience, including 15 years at Disney Institute, Chuck has dedicated his career to helping organizations design intentional cultures that drive employee engagement, customer loyalty, and sustainable growth.    He advocates for moving beyond generic slogans, urging leaders to embed respect, connection, and purpose into their company's DNA. Chuck's approach involves conducting in-depth cultural assessments through candid conversations with employees and customers, rather than relying solely on surveys.   He emphasizes the significance of aligning employee experience (EX) with customer experience (CX) to create a cohesive organizational culture.   Chuck believes in blending various organizational elements, such as HR, employee engagement, and customer service, to create a harmonious and effective workplace.   Furthermore, Chuck recommends that le

John Piester is the President of Red Peg Marketing, a leading experiential marketing agency known for creating dynamic, consumer-driven brand experiences.    With over 20 years of experience in operations and management across industries like sports, entertainment, and brand marketing, John has worked with some of the world’s most iconic companies, including Nike, ESPN, Coca-Cola, and Harley-Davidson.    Before joining Red Peg, he held senior leadership roles at Momentum Worldwide and Ignition Incorporated, and played a key role in the 2002 Salt Lake City Winter Olympics as an operations manager.   John highlights the importance of staying connected to employees, listening before leading, and building a culture that reflects both the agency’s values and its clients’ identities.   He emphasizes that success in a fast-moving industry depends on staying ahead of trends, like RedPeg’s early move into gaming and eSports, and constantly evolving the company's unique approach.   With the company’s recent expansion i

Rob Braiman is the founder and CEO of Cogent Analytics, a business management consulting firm dedicated to helping small and mid-sized businesses achieve sustainable growth and profitability.   With over 20 years of experience, Rob has personally engaged with more than 1,700 businesses across the United States, providing tailored strategies to enhance operations, leadership, and financial performance.   Under Rob's leadership, Cogent Analytics has grown from a team of six in 2014 to over 220 employees, serving businesses in 32 states. The company has been recognized on the Inc. 5000 list of fastest-growing companies and named among the Financial Times' Fastest Growing Companies in the Americas.   Rob emphasizes the importance of assembling the right team, noting that the collective efforts of dedicated individuals have been instrumental in the company's success.    He points out the importance of ongoing education within the organization, encouraging leaders to engage in learning that directly benefits their

In this special episode, Gresham Harkless reflects on attending a Discovery Day with Neighborly, a franchisor with a wide range of brands, including standout options like 4 Candidate, an appealing fit for one of his prospects.   Gresham discusses refining his process by potentially merging the initial and second calls with prospects to build stronger rapport and qualify leads more efficiently.    He admits he hasn’t yet taken anyone through the entire broker process, but recognizes that many in the industry aren’t actively generating leads and rely too heavily on organic efforts.   Moreover, he stays focused on gradual improvement, working to manage his various responsibilities while striving to be just a little better every day. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchisec

In this special episode, Gresham Harkless discusses the five phases of change: uninformed optimism, informed pessimism, the valley of despair, informed optimism, and success and fulfillment.    He identifies with the "informed pessimism" phase, acknowledging the frustrations that arise when initial excitement gives way to challenges.    Gresham explains the significance of understanding these phases to maintain perspective and motivation during tough times.   He also emphasizes the concept of strategic quitting, noting that sometimes stepping away from certain approaches can be necessary to realign with one's core goals.    In addition, Gresham inspires others to stay true to their "why," adapt their methods as needed, and continue moving forward despite setbacks. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site

Gresham Harkless shares a deeply personal and reflective update, capturing the balancing act between professional commitments and family life. He expresses the emotional difficulty of traveling for a Discovery Day, especially during a period of transition marked by his wife’s illness, recent travel, and their baby’s sleep regression.   Gresham highlights scheduling challenges, including accidentally double-booking a podcast due to receiving the trip itinerary late, and the need to “roll with the punches.”    Gresham emphasizes the importance of adapting, staying flexible, and working on improving his mental clarity.   Furthermore, he provides an honest, real-world look at what it’s like to manage the demands of building a business, raising a child, and working on self-improvement simultaneously.   Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessm

In this special episode, Gresham Harkless opens up about the mental and emotional weight that comes with building a business from the ground up.   Gresham discusses the internal battles — self-doubt, exhaustion, and the fading excitement that often follow the initial momentum of launching a business.   Despite investing time, money, and energy, he feels behind where he thought he’d be, especially while juggling personal responsibilities like parenthood, marriage, and managing a 15-person team.   Gresham emphasizes the importance of self-awareness and personal accountability, questioning not just whether he has done the work, but whether he has been operating at his full potential. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–ou

Laurie Seymour is the founder and CEO of The Baca Institute, a certified Master Trainer, executive mentor, international speaker, and the host of Wisdom Talk Radio.   Laurie is the creator of the Quantum Connection Process, a groundbreaking method that guides people in tapping into the quantum field to unlock their unique blueprint for success, joy, and well-being.    Laurie is also the steward of Turaya Touch and Turaya Meditation, energetic technologies designed to raise vibration and accelerate transformation.    Laurie discusses how everything is energy and explains the importance of learning to quiet the mental noise of daily life to access deeper wisdom, purpose, and clarity.   She empowers others to seek meaning and guidance by posing thoughtful questions, particularly in times of adversity.   Her upcoming book, Unconditional Remembrance, expands on these concepts, offering readers a roadmap to remember who they truly are and how to live from that place of truth.   Website: Work with Laurie - The Baca

Ms. Sharon Lawrence is a Licensed Clinical Social Worker, Certified Anger Management Specialist, Certified Life Coach, Prepare/Enrich Facilitator and Trainer, and a credentialed Employee Assistance Specialist – Clinician.    Ms. Lawrence is also a speaker, author, and the founder of Selah Wellness and Therapeutic Services, based in Largo, Maryland.    With over 15 years of clinical experience and multiple certifications, Sharon discusses the moment she realized it was time to launch her own business, thanks in part to a pivotal networking event and the encouragement of her husband.   Ms. Lawrence emphasizes that therapy begins long before the first session, starting with a supportive first conversation.   In addition, she discusses the value of community, mentorship, and pushing past fear, offering advice to aspiring entrepreneurs to “do it afraid” and always lead with purpose and vision.   Website: Selah Wellness & Therapeutic Services, LLC  LinkedIn: Sharon Lawrence   Previous Episode: iam304-therapist

Danielle Klemm explains that her path to entrepreneurship was profoundly influenced by the early loss of both her biological mother and stepmother, each of whom was an entrepreneur, who passed away from cancer before she completed high school.   Danielle specializes in helping service-based entrepreneurs generate leads and convert them into paying clients through her signature PAC Method —Positioning, Attraction, and Conversion.   She emphasizes the need to establish clear and compelling messaging before diving into marketing strategies and urges business owners to prioritize meaningful results over getting everything perfect.    Danielle also shares practical tools like Later.com for streamlining social media efforts and stresses the value of tracking metrics instead of chasing vanity numbers.    Website: Danielle Klemm  LinkedIn: Danielle Klemm  Instagram: danielleklemmm   Previous Episode: iam303-entrepreneur-helps-clients-make-their-dreams-a-reality   Check out our CEO Hack Buzz Newsletter–our premium n

Gresham Harkless shares a moment of clarity about the difference between planning and moving forward in faith.   He reflects on how he frequently gets lost in weighing his options, when in reality, the problem lies in his reluctance to take action.    Motivated by a message from Charaiá Rush, he highlights the idea that faith requires action, even when the path isn’t clear. Gresham realizes he’s been postponing certain steps, thinking he needed to achieve a goal first, when in fact, those steps are meant to come before the breakthrough.   Furthermore, Gresham recognizes that movement, no matter how small or unsure, is how trust is expressed, and that progress comes not from waiting but from engaging with purpose. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check ou

Gresham Harkless discusses missing his day 178 recording due to a disrupted routine caused by his baby’s sleep regression and adjusting to a time zone change, focusing on how life’s unpredictability can impact consistency.   Gresham highlights the isolating nature of this work, which can sometimes cause one to lose sight of the purpose and approach.   He emphasizes the importance of creating a supportive environment, anchored in faith, and cites 1 Corinthians 3:7 to reinforce that true growth comes from God, not solely from personal effort.    Despite the challenges, he remains hopeful, referencing a trainer’s experience where things began to shift after five months, suggesting that persistence can eventually lead to progress and clarity. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://f

Gresham Harkless shares a raw and motivating message centered on perseverance through difficult times. He reflects on feeling discouraged, as though life isn’t aligning in his favor, to emphasize the importance of staying consistent and committed to the work, especially in a results-driven business where one franchise sale can completely shift momentum.    Gresham recognizes moments in the past when he gave up and how deeply he regrets them, using that experience to encourage listeners not to "throw in the towel" now.   In addition, he points out that enduring hard moments builds the resilience and strength needed for future challenges, and reminds us all that we’re closer to our goals than when we began. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CE

Gresham Harkless shares a deeply personal moment in his entrepreneurial path, expressing the emotional weight of a season where nothing seems to be going right, professionally or personally.   He discusses the cumulative toll of losing loved ones, the underperformance of his digital marketing business despite team growth, and the stagnation of CB Nation, all of which have left him questioning his progress.    Despite these challenges, he emphasizes the importance of maintaining faith, practicing mindfulness, and reframing struggles as opportunities for resilience and growth.     Gresham highlights the importance of acknowledging small victories, facing challenges with mindful resilience rather than bottling them up, and staying rooted in the belief that obstacles can lay the groundwork for a strong comeback.   Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchis

Susan Heinking is the Senior Vice President of High Performance and Sustainable Construction at Pepper Construction Group, one of the largest contractors in the Midwest and a national leader in sustainable building practices.   Susan explains how she helps bridge the gap between design intent and construction execution, making sure sustainable choices, such as energy-efficient systems and healthier building materials, are both practical and aligned with the client’s goals.   She emphasizes the importance of collaboration, noting that successful building projects require constant communication among architects, contractors, and tradespeople, as well as shared responsibility for long-term outcomes.    Moreover, her approach blends thoughtful preparation with flexibility, always focused on building a better, more sustainable future.   Website: Pepper Construction  LinkedIn: Susan Heinking   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign

Jeff Badu is a licensed Certified Public Accountant (CPA), entrepreneur, and wealth strategist dedicated to helping individuals and businesses build and sustain generational wealth.    Jeff founded Badu Enterprises LLC, a global company that owns Badu Tax Services, a top virtual tax firm with clients across the U.S. and five countries.    Jeff specializes in tax planning, financial coaching, and real estate investment, particularly focused on revitalizing underserved communities such as Chicago’s South Side.    Jeff emphasizes automation, virtual assistants, and systems thinking to streamline operations and scale impact.   He recommends starting with a clear mission, learning from mentors early, and focusing on legacy-building through smart strategy and leadership development.   Website: Jeff Badu  LinkedIn: Jeff Badu, CPA   Previous Episode: iam302-wealth-builder-helps-clients-with-tax-planning-and-preparation   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level u

Ron Carucci is the co-founder and managing partner at Navalent, a boutique consulting firm that works with CEOs and senior executives navigating complex change. He is a best-selling author of eight books, a frequent contributor to Harvard Business Review and Forbes, and a two-time TEDx speaker.    Ron highlights the harsh truths about being a CEO, describing it as a role marked by loneliness, limited actual power, and an unforgiving spotlight.    He discusses how Navalent supports leaders, especially first-time CEOs, by helping them transition effectively, develop strategy, lead transformations, and build authentic, high-performing cultures.   Ron advocates powerful leadership wisdom, including the need to live by your mission statement, accept discomfort, and embrace the responsibility that comes with leadership’s disproportionate influence.   Website: Navalent  LinkedIn: Ron Carucci   Previous Episode: iam298-best-selling-author-helps-executives-make-major-changes-in-their-organisation   Check out our CEO

In this special episode of day 166 of the Franchise Broker journey, Gresham Harkless reflects on a moment of late-night clarity that led him to reassess his direction and strengths.    Gresham realizes that his content creation and digital marketing expertise could be the key to transforming how franchise leads are generated and converted.   He identifies a major opportunity in improving the quality and conversion of leads, noting that while he has generated around 120 leads, only about 10–20% have turned into deals, and even fewer have advanced meaningfully.    Additionally, he highlights the potential of co-brokering, collaborating with other brokers to help close deals, as a key part of the future strategy. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our

Gresham Harkless reflects on day 164 of his journey as a franchise broker, centering his thoughts around a recent presentation on a sales mastery program. While the program initially caught his interest, he’s uncertain whether the $3,000 cost would effectively tackle his main challenge—consistently generating high-quality leads.   Gresham recognizes a pattern of time constraints interfering with his goals and feels torn between needing more advanced sales training versus simply increasing lead volume and improving lead quality.    Gresham leans toward exploring more targeted lead generation resources, specifically mentioning Alex Hormozi’s content, as potentially more impactful.    Furthermore, he highlights the importance of understanding client pain points to create more relevant content and strategies.   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: htt

Gresham Harkless shares a transparent and reflective update marked by personal life events and professional roadblocks. After missing the previous day’s video due to his son’s birthday and a long bike ride, he dives into the core issues he’s facing: lead quality, conversion uncertainty, and growing frustration.    Gresham highlights the difficulty of identifying which marketing channels or candidate profiles are effective, as the current results lack clear patterns.   He reflects on whether his abilities are well-suited for the broker role, and begins to wonder if launching a franchise himself would have made more sense. Despite feeling mentally drained and unsure when to cut losses, he remains cautiously optimistic, reminding himself that even two to four successful deals could change everything. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessm