The Brainfluence Podcast With Roger Dooley

Ashley Whillans is a professor at Harvard Business School and a leading scholar in the time and happiness research field. Twice, she’s been named a Rising Star of Behavioral Science by the Behavioral Science & Policy Association, and in 2016 she cofounded a "nudge unit"—namely, the Department of Behavioral Science in the Policy, Innovation, and Engagement division of the British Columbia Public Service Agency. Ashley is also the author of the new book, TIME SMART: How to Reclaim Your Time and Live a Happier Life. She joins the show today to discuss how she is helping people to live happier and healthier lives using insights from behavioral science. Listen in to learn how making small decisions in our daily lives can bring us more joy, as well as how time poverty affects our happiness—despite the fact that we theoretically have more leisure time than we've ever had. You'll also discover how the technology paradox has actually taken time away from us and what we can do to better protect our time with so muc

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act. Listen in as he shares the importance of understanding the brain if you are in marketing in order to understand what makes people want to purchase a product. You will learn about the evolution of our brains, the changes in human behavior that Tim has observed since the beginning of the pandemic, and more. You can find show notes and more information by clicking here: https://bit.ly/34bevbB 

Duane Varan, Ph.D., is the CEO of MediaScience, a leading provider of lab-based audience/marketing research with labs in Austin, Chicago, and New York. Known as the champion of transparency and validation of neuromarketing methods, Duane is the author of over 50 peer-reviewed papers. Today he joins the show to discuss how his neuromarketing firm is coping through the pandemic. Listen in as Duane explains how they are making lab-based research safer by creating in-home tools for subjects to use remotely. You will learn what a neurocube is (including how it is used), interesting takeaways from political neuromarketing during the 2016 election, and more. You can find show notes and more information by clicking here: https://bit.ly/2FVA9rv 

Nir Bashan is an author and creativity expert who has worked with Hollywood and music stars like Woody Harrelson and Rod Stewart. Nir has won a Clio award, and has even been nominated for an Emmy. Through working with the rich and famous, he has come to discover something that may shock you: creative superstars are really no different from you or me!  Listen in as Nir shares how he has taught thousands of leaders and individuals around the globe to harness the power of creativity to improve profitability, increase sales, boost customer service, and ultimately create more meaning in their work. You'll learn why creativity is not the revolutionary new product that you may think it is, as well as the number one enemy of creativity—and how to avoid it. You can find show notes and more information by clicking here: https://bit.ly/2Rl4ulP

Michael Port is an author, speaker, small business marketing consultant, and public speaking teacher. Best known for his writing, public speaking, and regular contributions to Entrepreneur magazine, Michael is also the founder of the Book Yourself Solid School of Coach Training and the school of Heroic Public Speaking, along with his wife and business partner, Amy Port. He joins the show today to discuss how his business has adapted to the changes caused by the pandemic, as well as how to overcome the limitations of virtual presentations. Listen in to learn what it takes to engage audiences intellectually and emotionally—whether in-person or virtually—and why quality over quantity is especially important in the digital era. You can find show notes and more information by clicking here: https://bit.ly/322Zl84

Trey Gowdy is a former state and federal prosecutor, four-term member of the U.S. Congress, and the author of Doesn't Hurt To Ask: Using The Power of Questions To Communicate, Connect, and Persuade. Drawing on his experience in both the courtroom and Congress, he comes at the topic of persuasion from a rather different angle than most experts. If you’re keen to use the power of persuasion to succeed, this is definitely an episode you won’t want to miss. Listen in to find out the role of a prosecutor in the United States (it probably isn’t what you think!), why Trey has never asked a jury to convict in his opening statements, and why you should be persuadable to be effectively persuasive. You'll learn what Trey thinks of the Kamala Harris nomination for vice president and whether he sees hope for the future as we head into the end of 2020. You can find show notes and more information by clicking here: https://bit.ly/32HfvDh 

Vanessa Van Edwards is the founder of Science of People, where she teaches entrepreneurs, businesses, and trillion-dollar companies how to grow their businesses using science-based people skills. She is also the author of the bestselling book, Captivate: The Science of Succeeding with People. In this episode, Vanessa explains how to assume familiarity when meeting new people—whether in person or online—to make an immediate connection with them. Listen in to learn how to start a conversation without making the other person feel awkward and how to make a positive, long-lasting first impression. You can find show notes and more information by clicking here: https://bit.ly/3aNIOaQ 

You are probably asking for more favors than you realize. Think about it: How often are you reaching out to schedule a meeting, get an order, or get another person to do something that will ultimately benefit you? Even the emails you send and phone calls you make likely have a favor request embedded in them. So in this all-new solo episode, I'm offering nine ways to boost your success rate when asking for favors—all based on science! Listen in to learn the importance of reciprocation, why it is beneficial to identify common interests with the person you are asking a favor from, and more. You can find show notes and more information by clicking here: https://bit.ly/30YbcE6 

Dr. Nick Morgan is one of America’s top communication speakers, theorists, and coaches. He has been commissioned by Fortune 50 companies to write for CEOs and presidents alike. Nick’s latest book, Can You Hear Me?, is a guide to communicating effectively in a virtual world, via email, Zoom, webinars, and any other medium that makes emotions and meaning harder to convey. In this episode, Nick shares the biggest mistakes he is seeing companies make during their virtual communications, as well as how to portray your friendliness through the written word—without facial expressions. Listen in to learn how to keep energy up and employees/colleagues engaged, how to make a video call visually pleasing, and more. You can find show notes and more information by clicking here: https://bit.ly/2F0HB4r 

*Original air date: May 11, 2017.* In this rare solo episode of the podcast, I'm running through the top 10 science-based headshot hacks you should use. Whether you are choosing a headshot for professional bio pages, your own website, or social media, these tips will help. Scientists have thoroughly analyzed the specific headshot and profile photo factors that will help you project intelligence, trustworthiness, and friendliness. You only get one chance at a first impression, make it count! You can find show notes and more information by clicking here: http://bit.ly/2pwPUIu  

Larry Siegel is the Gary P. Brinson Director of Research at the CFA Institute Research Foundation and an independent consultant, writer, and speaker. He has written, co-authored, or edited a large number of journal articles, magazine articles, and CFA Institute Research Foundation monographs, and his book, Fewer, Richer, Greener: Prospects for Humanity in an Age of Abundance, reached #1 in Economics and #1 in History on Amazon shortly after its release. In this episode, Larry shares his take on abundance from a fact-based perspective and debunks some common notions about the direction in which the world is headed. Listen in to hear why he says we have every reason to be optimistic about the future—despite the doomsday stories that so often make up the news cycles—and why the coronavirus pandemic has exposed society’s fault lines the way it has. If you’re in need of a bit of optimism in your life, this is an episode you don't want to miss! You can find show notes and more information by clicking here: https://

Peter Ramsey is the founder of Built for Mars, a UX consultancy with the simple goal of helping people build better product experiences. He is known for publishing detailed teardowns of the user experience for known brands such as Disney+, MailChimp, and many more. His latest project was a detailed evaluation of common processes at a dozen traditional and challenger banks and fintech firms. An entrepreneur and expert in user experience, Peter joins the show today to discuss the metrics that can be measured to evaluate your company's user experience, as well as the steps that can be taken to improve these results. Listen in to learn the benefits of using a site search on your website, why companies rely too much on data, and more. You can find show notes and more information by clicking here: https://bit.ly/2Ww7zTm 

*Original air date: October 13, 2018.* James Clear has been covered by USA Today, Forbes, Fast Company, Inc., and US News & World Report. He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like Time, Entrepreneur, Business Insider, Lifehacker, and The Next Web. An author, entrepreneur, and photographer, James joins the show to share insights from his new book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Listen in to learn what it takes to form positive habits, how making small changes adds up over time, and how to set yourself up for success. You can find show notes and more information by clicking here: http://bit.ly/2NFB5Pg  

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, including his latest, The Age of Influence: The Power of Influencers to Elevate Your Brand. Listen in as Neal shares his insights on the new age of social media and digital marketing, as well as his number one piece of advice for becoming an influencer in your niche. You'll learn how to build social proof with your audience, how the influencer pyramid has changed as social media has evolved, and why the "know, like, and trust" factor is just as important in the online space as it is offline. You can find show notes and more in

Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm of VisionEdge Marketing. In this episode, Laura shares her passion for marketing, as well as insights from her recent book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, which has received industry acclaim. Listen in to learn why the old adage “if you build it, they will come” is a fallacy, how to assess whether your company is actually putting the customer first, and what it takes to create long-term and sustainable company growth.  You can find show notes and more information by

Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands. Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand. You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ 

Jez Groom has been practicing behavioral science for over ten years, working with some of the biggest organizations around the world. In 2016 he founded Cowry Consulting, the leading behavioral economics consultancy, and is currently a visiting fellow of Behavioural Science at City University. April Vellacott has been studying the field of human behavior for nearly a decade, and holds degrees in Psychology and Behavior Change. As a behavioral consultant at Cowry Consulting, she helps global clients apply behavioral science in their organizations. Together, Jez and April are the authors of the new book, Ripple: The big effects of small behaviour changes in business, and they join the show today to share how small behavior changes can have wide-reaching effects. Listen as they give real-life examples of how nudge theory has had massive impacts on outcomes, why friction is sometimes a good thing, and how behavioral principles can benefit any business. You can find show notes and more information by clicking here

Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal. In this episode, Dan shares insights from his latest book, First Blush: People's Intuitive Reactions to Famous Art. Listen in to learn about his groundbreaking study on what imagery grabs our attention (or doesn’t), how it applies to marketing and advertising, and why you may want to think of people as cats when you’re crafting advertising messages. You can find show notes and more information by clicking here: https://bit.ly/3dal6pI  

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations like Netflix and LinkedIn. In the past 10 years, her company, Peninsula Strategies, has advised over 100 organizations on subscription and growth strategy. She has been featured in the Wall Street Journal and CNN, as well as interviewed on over 50 podcasts—including once before on this one. In this episode, we’re diving into her zone of genius with subscription models and discussing the risks and benefits of moving to a subscription or membership model. Listen in to learn what to consider before taking the leap, how to measure the success of your subscription approach, and how subscription models have changed not just the marketing behind a product, but also the product itself. You can find show notes and more information by clicking here: https://bit.ly/36er9qE