Synopsis
Welcome to the Boost Hospitality Marketing Podcast.The only Hotel, Guesthouse and Self Let Accommodation podcast that will give you simple, actionable tips to boost your bookings.My name is Mark Simpson, and I am based in Yorkshire, England.For the last three years, I have run my guesthouse with my family.I know exactly what YOU are feeling right now.You want help with your marketing, but you don't know where to turnThat was me a year ago.That is why I created the Boost Hospitality Marketing Podcast.I will share with you simple, yet essential advice and tips on how you can boost your direct bookings and cut down on commission costs to the online travel agents.After you have listened, get in touch, I would love to hear how you get on
Episodes
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Valuable, Free Education For Rental Hosts!
26/01/2024 Duration: 36minWelcome to Boostly Podcast Episode 702 This episode of the Boostly Podcast features James Varley, the founder of Holiday Cottage Handbook, a comprehensive resource that provides free educational content for short-term rental hosts. The conversation delves into Varley's background in media, how his transition from buy-to-let investment to short-term rentals led him to create his platform, and his mission to become the go-to place for the short-term rentals industry. Varley discusses the importance of preparation, research, and effective communication in both content creation and short-term rentals management. He also shares his outlook on AI's influence on the media and tech space, and recommends the Property Hub podcast and Rob Dix's book, 'The Price of Money.' https://www.holidaycottagehandbook.com/ https://www.facebook.com/holidaycottagehandbook/ https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast
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How to Utilise AI to Improve ANY Business
24/01/2024 Duration: 22minWelcome to Boostly Podcast Episode 701. In this episode, Liam sits down with Dara Ledjevardian discuss the rise of AI and the benefits of using a system such as Delphi in the hospitality space. The Delphi system, which captures how you think, what you know, and your expertise, can prove to be an invaluable tool for hosts to better manage their operations and respond to guest inquiries. Dara touches on the concept of 'digital cloning,' enabling you to scale your accessibility and knowledge to an infinite number of guests at once. Dara anticipates that as the technology develops, more areas in education and information accessibility will be revolutionized. As well as saving time responding to customer queries, hosts can also use the system to strategize their content, based on popular questions. @with_delphi (twitter) https://www.delphi.ai • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostl
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Using a Book Direct Marketplace to Drive Direct Bookings
22/01/2024 Duration: 35minWelcome to Boostly Podcast Episode 700. Bradley den Dolk, founder of GetAwayGoGo, joins the Boostly Podcast to share his perspective on the powerful potential of last-minute booking platforms and entrepreneurial strategies. He describes the conception and growth of GetAwayGoGo and the advantage it provides for both hosts and guests, with its combination of professional property trust, book-direct prices and a comprehensive platform for finding deals. Bradley lends insights on keeping business passion alive, managing a last-minute booking business, and effective usage of marketing tools. He also suggests several influential books that have helped him in his entrepreneurial journey. www.getawaygogo.com https://www.linkedin.com/in/bradley-den-dulk/ • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Actionable Steps You Can Take to be More Successful in Hospitality
19/01/2024 Duration: 33minWelcome to Boostly Podcast Episode 699. In this episode of the Boostly podcast, Liam Rubiolo is joined by James from BNB Uni and Sydney Dreams. James shares his business journey starting from Sweden, where he managed a handful of properties, to the transition to Sydney, Australia where he manages 23 properties. He explains about various business models he has used, such as rental arbitrage and management deals. He highlights the importance of strategic property optimization and dynamic pricing to maximize returns, as well as the usage of virtual assistants (VAs) to scale the business. He also provides insights into the mentorship program provided by BNB Uni to help hosts, particularly from places like Latin America and Nepal, manage properties in high yield markets like Dubai and Norway. James underscores the importance of implementing systems and leveraging opportunities for growth. The episode concludes with James sharing a key mantra that resonates with him in his business journey. www.bnbuni.com freedom
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How You Can incorporate AI Into Your Hospitality Business
17/01/2024 Duration: 26minWelcome to Boostly Podcast Episode 698 In this episode of the Boostly Podcast, Clive, the founder of Hello Hosty, joined the conversation to discuss the potential of Artificial Intelligence (AI) in the hospitality industry. Clive explained how the AI concierge, Alina, can interact with guests, alleviating the need for hosts to be available 24/7 and improving guests' experience. The product is designed for simplicity and ease of use and can gather all necessary information from various booking platforms. Clive also talked about the significance of AI in enhancing communication with guests even during unavailability of hosts and discussed its relevance in the near future. He invited listeners to try a free trial of Hello Hosty to experience its benefits firsthand. www.hellohosty.com https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast
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Success Leaves Clues: Tips from a Property Investor
15/01/2024 Duration: 45minWelcome to Boostly Podcast Episode 697 In the Boostly podcast, Laura Muse from Muse Escapes shares her insights into the hospitality industry and her journey from equine nutritionist to successful short term rental host. The podcast delves into how Laura has navigated changes in technology stacks, investment strategies, understanding different client avatars, and the importance of diversifying income streams. Laura also discusses the success of her business, in part due to creating meaningful connections within her community and understanding her business environment intimately. She gives comprehensive advice for those looking to venture into the hospitality industry especially concerning financial matters. www.museescapes.com @museescapes https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast
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Analysing Your Listing Data To Increase Bookings
12/01/2024 Duration: 35minWelcome to Boostly Podcast Episode 696 In this episode of the Boostly podcast, Liam speaks with Jeff Brown, the founder of IntelliHost. Jeff explains how IntelliHost, a software tool initially designed for his own vacation rental business, uses back-end Airbnb data to help businesses track various metrics like first-page impressions, click rates, and booking rates, compared to their competition. Jeff Brown shares insights on how hospitality businesses can optimize their property listings, increase revenue and improve guest experience by making small but crucial modifications based on the data provided by IntelliHost. Important hospitality concepts like personalization, creating unique experiences, and the increasing role of data analytics in improving business operations are also discussed. Www.intellihost.co Instagram - intellihost.co Facebook - https://www.facebook.com/IntelliHost.co https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast
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Finance Freedom: Simplifying Rental Finances for Stress-Free Living
10/01/2024 Duration: 29minWelcome to Boostly Podcast Episode 695. In this episode of the Boostly Podcast, Liam interviews Saad and Torben, the forces behind Baselane - a comprehensive software that streamlines finance management for landlords and hosts. Baselane helps users manage their rental finances, taking care of business banking, bookkeeping, and rent collection. They emphasize the importance of proactively keeping on top of one's business expenditures and profits. The service is uniquely designed to cater to short-term, mid-term, and long-term hosts. Plus, the use of Baselane is free, though they plan to introduce a premium tier next year. Baselane.com https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast
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Mastering Scale: Insights from an Expert in Managing 300 Units
08/01/2024 Duration: 58minWelcome to Boostly Podcast Episode 694. This podcast episode features Syed of SyedBNB.com, an Airbnb host with a strong personal brand on Instagram. Syed shares his journey from humble beginnings to owning 300 units in the hospitality space, recounting his experiences with different acquisition strategies, unique hiring strategies, software adoption, and the impacts of the COVID-19 pandemic. He discusses the significance of direct bookings on Airbnb and details his process of building an engaging personal brand. He underscores the importance of self-confidence and learning from potential failures in their discussions. Syedbnb.com syed@syedbnb.com • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Practice What You Preach: The Story of a STR Business Coach
05/01/2024 Duration: 30minWelcome to Boostly Podcast Episode 693. Amanda Stecker, a successful holiday rental owner and property business coach, joined the Boostly podcast to share insights into her work and how she helps hosts maximize their income. She discusses the importance of identifying a target market, the need for a property management system, and the potential pitfalls of relying on booking agents. She shares the transformational results of the coaching she offers and her plans for expansion. The importance of learning from real experience, collaborating with others, pivoting according to changing needs, as well as understanding demand and guest service were emphasized throughout the discussion. https://www.successfulholidayletting.com/information • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Tactics to Successfully Manage Your STR Properties Remotely
03/01/2024 Duration: 27minWelcome to Boostly Podcast Episode 692. StayFi | Use Code BOOSTLY to Get 50% Off Your First 3 Months with StayFi In this episode of the Boostly podcast, Liam talks with Keynest co-founder Florian Hoven about how to manage short-term rental properties remotely. Florian talks about the history and evolution of KeyNest and how it provides an effective and secure solution to the global access problem short-term rentals typically face. He shares the benefits KeyNest provides to property managers and hosts, like reducing operational stress and allowing for scalability. Florian also discusses the company's future plans, including their goal to be available within 10 minutes of every postcode in the UK and to become a truly global solution. www.keynest.com https://www.linkedin.com/company/keynest • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Zero to Six Units in 2 Years: A Teachers STR Journey
01/01/2024 Duration: 30minWelcome to Boostly Podcast Episode 691. In this episode of the Boostly podcast, Madeline Blom, a successful host and investor of short-term rentals, shares her journey of transitioning from educator to realtor. She discusses her preference for tertiary smaller markets and the importance of investing in design and photography to provide quality accommodation. Madeline emphasizes the significance of maintaining high standards, visiting properties regularly, fostering good partnerships, and utilizing local community platforms for attracting guests. She also advises listeners to use RankBreeze to understand their Airbnb listing's position and other data for better profitability. Madeline also discusses the importance of learning from community leaders and reading books like Avery Carl's 'Short-Term Rental Long-Term Wealth' and Mark Simpson's 'Direct Booking'. She ends the podcast by encouraging people to work hard, set intentions, remain open-minded, and change habits for success. https://www.facebook.com/madel
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How to Host a Two Hour Cocktail Party
29/12/2023 Duration: 31minWelcome to Boostly Podcast Episode 690. On today's episode we discuss how to host a two hour cocktail party. You Don't Want To Miss It! https://nickgray.net/ • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Lead Generation Unleashed: Harnessing the Power of Data in Your Business
27/12/2023 Duration: 35minWelcome to Boostly Podcast Episode 689. StayFi | Use Code BOOSTLY to Get 50% Off Your First 3 Months with StayFi On today's episode we discuss how to harness the power of data in your business using StayFi. You Don't Want To Miss It! • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Using Tech to Drive Direct Bookings
25/12/2023 Duration: 33minWelcome to Boostly Podcast Episode 688. On today's episode we discuss how to use tech to drive direct bookings. You Don't Want To Miss It! www.bookl.ee • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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How To Diversify Your Marketing In 2024
22/12/2023 Duration: 01h02minWelcome to Boostly Podcast Episode 687. On today's episode we discuss how to diversify your marketing in 2024. You Don't Want To Miss It! • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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HostAI: Save Time, Boost Listings & Improve Guest Satisfaction
20/12/2023 Duration: 23minWelcome to Boostly Podcast Episode 686. StayFi | Use Code BOOSTLY to Get 50% Off Your First 3 Months with StayFi On today's episode we discuss how to save time, boost listings and improve guest satisfaction. You Don't Want To Miss It! www.hostai.app @host.ai • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Manipulating Your Airbnb Listing To Increase MTR Bookings
18/12/2023 Duration: 01h20minWelcome to Boostly Podcast Episode 685. On today's episode we discuss how to manipulate your AirBnb listing to increase MTR bookings. You Don't Want To Miss It! https://experimentrealestate.com/#blueprint • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Insights & Takeaways From The Hostaway 2023 Report
15/12/2023 Duration: 27minWelcome to Boostly Podcast Episode 684. On today's episode we discuss insights and takeaways from the Hostaway 2023 Report. You Don't Want To Miss It! https://merseybeatproperties.com/ • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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2024 Travel Predictions with Simon Lehmann
13/12/2023 Duration: 36minWelcome to Boostly Podcast Episode 683. StayFi | Use Code BOOSTLY to Get 50% Off Your First 3 Months with StayFi On today's episode we sit down with Simon Lehmann to discuss the 2024 travel predictions. You Don't Want To Miss It! https://ajlatelier.com/ • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast