Boost Hospitality Marketing Podcast

Welcome to Boostly Podcast Season 8 Episode 22. This is a recap of my interview with six hospitality owners who shared stories during the Coronavirus crisis. Recording date: Tuesday 14th April *Please note events and news might have changed since the recording* 03:20 How Andy Gannett started in the hospitality industry 04:10 Andy's experience when the Coronavirus started to peak 07:30 Occupancy level this year as compared to last year 08:50 Andy's tip to get direct bookings 10:40 About David Diack 11:30 David's business life when Coronavirus started 13:20 David's tip to hospitality owners 14:50 What David did to help the business 16:50 About Georgina Bearman 18:20 The business pivot that Georgina made 19:40 The extra pivot 22:30 Georgina's tip to bring in extra income 23:15 About Matt Ward 25:50 Proactive things that Matt did 27:30 Matt's advice 28:50 On payment holiday 31:20 About Tania King-Mohammed 32:10 Tania's business when Coronavirus hit 36:10 Tania's normal guests before Coronavirus 36:40 The first

Welcome to Boostly Podcast Season 8 Episode 21. This is a recap of my interview with Simon Soar about we can give hope in a post-COVID-19 world. Recording date: Monday 13th April *Please note events and news might have changed since the recording* 02:40 About Simon Soar 03:30 Biggest change from the Jersey government 05:00 The situation of hospitals in Jersey island 06:00 The situation of hospitals in Jersey island 07:20 UK may have had the virus at the end of 2019 09:00 Success stories on Jersey Island 10:00 How Jersey government dealt with COVID-19 12:00 About Jersey petitions 13:20 Simon's message to hospitality community 15:40 Simon's current daily life 17:00 Simon's confidence for the Jersey tourism 18:10 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 20. This is a recap of my interview with Noah Kagan about how businesses like yours should be utilising email. Recording date: Friday 10th April *Please note events and news might have changed since the recording* 02:20 About Noah Kagan 03:00 About Sendfox 06:40 Little tips from Noah to make things quicker 13:40 Free things where you can put your attention to 16:20 Podcast advice to hospitality owners 23:00 Success stories from Noah 26:30 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 19. This is a recap of my Facebook live video where I discussed the things that you can offer your guests to book direct during the Coronavirus crisis. Recording date: Thursday 9th April *Please note events and news might have changed since the recording* 03:50 About Sabrina and Rosberg House 08:50 Let's dig in the website 17:10 Quick check on social media 20:30 Quick look on Google • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 18. This is a recap of my Facebook live video where I discussed how I helped Tudor Farmhouse Hotel get more bookingsduring the Coronavirus crisis. Recording date: Wednesday 8th April *Please note events and news might have changed since the recording* 00:50 What this episode is about 02:30 What is a Marketing Review 05:20 Let's start helping 12:00 Let's look at the website 16:20 Compare this to your website 18:00 Book Direct Incentives 18:50 About Crowdfunding 20:00 Google search 21:00 Let's look at Social Media 24:00 Last advice to everyone • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 17. This is a recap of my Facebook live video where I talked about marketing audits you can do during the Coronavirus crisis. Recording date: Tuesday 7th April *Please note events and news might have changed since the recording* 02:40 What we will be doing in this episode 04:15 Google Search 08:00 Google business listing 10:40 Website for mobile 11:30 Full Screen Website 12:30 Booking Engine 13:30 Google Analytics 14:30 OTAs 15:30 Social Media • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 16. This is a recap of my Facebook interview with Janet Murray where we talked about practical ways to pivot your business during the Coronavirus crisis. Recording date: Friday 3rd April *Please note events and news might have changed since the recording* 02:20 About Janet Murray 03:30 One piece of advice Janet wished she received before she made the pivot for her business 05:10 Janet's worksheet and how it can help you bring in revenue 11:40 The best way to get started with your new idea 15:30 Final advice from Janet 20:50 Janet's podcast 22:00 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 14. This is a recap of my Facebook interview with Damian Sheridan where we talked about how to take a direct bookings event online during the Coronavirus crisis. Recording date: Thursday 2nd April *Please note events and news might have changed since the recording* 02:10 About Damian Sheridan 03:40 The past two weeks in Spain 06:40 Damian's personal takeaways from More Bookings Direct Conference 10:00 Damian's new idea and future plans 15:00 Additional things from Damian 16:00 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 14. This is a recap of my Facebook interview with Henry Bennett of Your Welcome where we talked about how to get bookings in the future once the Coronavirus crisis ends. Recording date: Wednesday 1st April *Please note events and news might have changed since the recording* 02:40 About Henry Bennett 04:00 Henry's advice to get direct bookings 07:00 Best email software to use 10:00 How to encourage a guest to book direct 13:00 How to get bookings in the future 17:40 About Your Welcome 22:00 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to the show notes of the Boostly Podcast Season 8 Episode 13. This is a recap of my Facebook live video where I talked about content ideas during the coronavirus crisis. Recording date: Tuesday 31st March *Please note events and news might have changed since the recording* 02:40 Why am I doing this 3:00 Be loud and keep talking in your content 6:00 How to be proactive 8:00 Social media content ideas 11:00 Social media videos 12:00 Use the stories feature 14:00 Email marketing content 17:00 Blog content ideas 19:00 Social Media Sorted • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 12. This is a recap of my interview with Karen Garcia where we talked about how to turn off the noise during the coronavirus crisis. Recording date: Monday 30th March *Please note events and news might have changed since the recording* 01:30 About Karen 03:00 One bit of advice from Karen 04:20 The importance of breathing and refocusing 05:20 Common areas that are creating noise 06:40 Best things to do about money worries 11:10 Symptoms that you are stressed out 13:30 Tips to get back to a decent mindset level 18:10 Karen's morning routine 23:10 Final takeaways from Karen • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 11. This is a recap of my interview with Damien Fogg where we talked about how to remove unnecessary spends in business during the coronavirus crisis. Recording date: Friday 27th March *Please note events and news might have changed since the recording* 02:30 About Damien Fogg 04:45 Easy ways to start cutting costs 10:00 Government support to businesses 15:40 Basic information on investing 19:40 Final Thank Yous • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 10. This is a recap of my interview with Danny Rusteen. Recording date: Friday 27th March *Please note events and news might have changed since the recording* 03:20 About Danny Rusteen 09:20 Coronavirus in Bali 13:00 Current situation in California and New York 17:20 Planning and pricing for the off-peak season 19:40 Flexible cancellation policy 22:00 Change, not cancel 24:20 Danny's decision to switch off from the noise 27:20 The new normal • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 9. This is a recap of my interview with Julian Sage and we talked about how to pivot your business during the coronavirus crisis.  Recording date: Thursday 26th March *Please note events and news might have changed since the recording* 02:50 About Julian Sage 05:10 Life in the USA 07:50 Current situation of the hospitality world in the USA 13:20 What AirBnb did 15:10 Recent conversations and potential ramifications in the hospitality world 19:30 More tactics and tips from Julian 31:00 Final Thank Yous • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to the Boostly Podcast Season 8 Episode 8. This is a recap of my live Facebook video, where I talked about how you should remove your listing on the OTAs. Recording date: Wednesday 25th March *Please note events and news might have changed since the recording* 02:50 The last 24-48 hours in the hospitality world 06:00 Re-assess your partnership with OTAs 07:00 What we have been doing 11:00 Be proactive not reactive 11:40 Focus on your past guests 12:50 Offer your skills online 14:00 Sell something online 15:00 Sell local products online 17:00 Gift vouchers 18:00 Offer your place as a distribution or packing place 19:00 Don't be afraid to do new things and pivot • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 7. This is a recap of my interview with Gian Paolo Vairo, an Italian living in Spain during the Coronavirus Crisis. Recording date Monday 23rd March *Please note events and news might have changed since the recording* 02:00 About Gian Paolo Vairo 05:00 Current business situation in Italy 07:10 Gian Paolo's daily life 10:00 General opinion of Italian businesses on the OTAS and AirBnb's discussions 15:50 Hubstr and how it can benefit the vacation rental world 22:00 Final Thank Yous • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to the show notes of the Boostly Podcast Season 8 Episode 6. This is a recap of my interview with Marc Figueras of Keynest, where we talked about the future of hospitality check-ins after the Coronavirus Crisis. Recording date Tuesday 24th March *Please note events and news might have changed since the recording* 04:00 About Marc Keynest 07:00 Monthly average of transaction rates 10:00 Advice from Marc Figueras\11:40 Keynest's current situation 11:40 Keynest's current situation 12:40 More about the key exchange system 14:20 Keynests' strange requests 16:20 Get in touch with Keynest 17:20 How Keynest deals with rejection • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 5. This is a recap of my interview with James Sinclair, where we talked about how to fight back from the Coronavirus Crisis. Recording Date Monday 23rd March *Please note events and news might have changed since the recording* 2:50 About James Sinclair 4:40 Future Mindset about the Corona Crisis 6:50 James' Advice to Hospitality Businesses 10:50 Common Painpoint or Fear of Businesses 12:20 James' Current Business Plans 13:45 Businesses can still pay staff wages 16:00 Marketing Tips for small businesses 20:00 About James Sinclair's Entrepreneurs Network 26:00 Final Words and Thank Yous • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 4. This is a recap of my interview with Jessica Lorimer where we talked about how to prevent cancellations during the Coronavirus crisis. Recording Date Friday 20th March *Please note events and news might have changed since the recording* 02:33 Jessica Lorimer and how she feels about the Coronavirus crisis 06:50 Jessica's advice to property owners 15:50 March 20th press briefing 33:40 Last things from Jessica 39:00 Final Thank Yous • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 3. This is a recap of my interview with Scott Weir of Pillow Partners where we talked about how to be stronger together during the Coronavirus crisis. Recording Date Thursday 19th March *Please note events and news might have changed since the recording* 3:00 About Scott Weir 06:00 The current state of the service accommodation world 08:20 Specific actions that Scott's team did to be creative with marketing 18:10 How to start the conversation 29:00 #StrongerTogether 35:40 Additional tips from Scott • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast