Boost Hospitality Marketing Podcast

Welcome to Boostly Podcast Episode 741. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam sits down with Kim Herrlein, the Chief Leisure Officer of Purveyors of Leisure. Kim shares insights from her journey in the accommodation business, detailing how her business evolved from managing large vacation rentals in Southern California to launching a new boutique hotel, The Fainting Couch, in Northern California's wine region. Kim discusses the importance of understanding and supporting their guest avatar, the use of technology and virtual assistants to streamline operations, and the necessity of providing an exceptional guest experience. She also highlights her involvement in the Hospitable Hosts book project. Throughout the episode, listeners gain actionable tips on managing large properties, the value of strong team communication, and the significance of making guests the heroes of their travel experience. Www.purveyorsofleisure.com h

Welcome to Boostly Podcast Episode 740. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam sits down with Mark Berry, co-founder of 'The Bower at Broulee' in Australia. The discussion covers the unique aspects of Mark's business, including its architect-designed, private accommodations for couples nestled in the forest, and its popularity post-pandemic with those seeking nature escapes. Mark shares insights into their high occupancy rates driven by digital marketing, the impact of red and green tape on operations, and the personal motivation behind the business, drawn from his experiences as a farm boy and IT professional. The conversation also explores the technological integrations that simplify guest experiences and the challenges and successes faced over 30 years in hospitality. https://www.instagram.com/brouleebower/ www.thebower.com.au https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Bo

Welcome to Boostly Podcast Episode 739. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam sits down with David Fornelli, co-founder of Napoli Properties. David shares his journey from flipping houses to operating a 15-unit short-term rental portfolio and a 10-key boutique hotel. He emphasizes the importance of mentorship, leveraging other people's money, and the power of a strong team. David discusses the significance of design, guest experience, and technology in his operations. He offers insights into market trends, particularly the shift towards experience-driven stays in rural recreational areas. Additionally, David highlights the power of doing more with less and optimizing existing properties over rapid expansion. This episode provides valuable advice for aspiring hospitality entrepreneurs. https://www.nopaliproperties.com/ https://www.instagram.com/davidjfornelli/ https://Boostly.co.uk https://Boostly.co.uk/5steps https://ins

Welcome to Boostly Podcast Episode 738. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam welcomes Moira Sedgwick, CEO and founder of a Chalet Collective, about the importance of interior design in short-term rentals. Moira shares insights on how unique design elements can enhance property value and lead to increased bookings. They discuss the integration of design and hospitality, and share practical tips for hosts on selecting the right furnishings and decor. Additionally, Moira talks about her background in the hospitality industry, the history and growth of her business, and the importance of understanding market competition. The episode also highlights the importance of creating memorable experiences for guests through thoughtful design. Www.achaletcollective.com @achalet.collective https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 737. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam welcomes Elena Stepanova, founder of My Perfect Host, an STR company based in Australia. Elena shares her inspiring journey from a corporate job to becoming a bestselling author and a successful host. She provides insights into her transition into Airbnb hosting, challenges she faced, and how she turned those challenges into opportunities. The discussion emphasizes the importance of dynamic pricing, direct bookings, and personalized guest experiences. Elena also highlights the benefits of networking and continuous learning through conferences and masterminds. Listeners are treated to valuable tips on enhancing their hospitality business and are introduced to her platform, My Perfect Host, aimed at helping new and seasoned hosts connect with homeowners. https://myperfecthost.com.au/ https://Boostly.co.uk https://Boostly.co.uk/5steps https://inst

Welcome to Boostly Podcast Episode 736. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam welcomes welcomes Tanya Rooney, a dynamic short-term rental host from Minneapolis and St. Paul, Minnesota. Tanya shares her journey from a corporate real estate background and house flipping to becoming a best-selling author and successful short-term rental host. She discusses her passion for hospitality, the importance of communication, and how she utilizes technology like Price Labs and Breezeway to manage her properties effectively. Tanya emphasizes the value of community and networking in overcoming challenges and optimizing business operations. She also touches on her approach to guest experience and the power of automated messaging. This episode is packed with insights for those looking to improve their short-term rental businesses. www.tanyarooney.com www.yyhmn.com https://www.instagram.com/tanyarooneymn/ https://Boostly.co.uk https://Bo

Welcome to Boostly Podcast Episode 735. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam is joined by Lamè Kinikini, the founder of Elkridge Management and a prominent coach at Fearless Investors. Lamè discusses his journey from starting a short-term rental management company in 2018 to scaling it into an investment firm with around 150 properties. He shares insights on creative financing, property acquisition strategies, and the importance of clarity in business goals. Lamè's approach integrates various occupancy strategies tailored to different markets and highlights the significance of leveraging data from property management for informed investments. Tune in to learn about effective strategies for scaling a real estate business, the value of community and mentorship, and actionable advice for aspiring property managers and investors. https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boost

Welcome to Boostly Podcast Episode 734. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam is joined by Georgina Berman, the owner of See the Seacroft Bed, Breakfast and Bar. Georgina shares her journey in hospitality, including her experiences on the TV show 'Hotel Inspector' and her challenges boosting business during the off-peak season. Key discussion points include actionable marketing tips, the importance of digital marketing, and leveraging community engagement for business growth. Georgina also highlights her commitment to achieving direct bookings and offers advice on handling business operations, tech tools, and researching customer behavior. A vibrant and informative episode for hospitality business owners looking to enhance their strategies. https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 733. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam is joined by Gillian Davies, director of Conteur, a communications company specializing in video production for hospitality businesses. Gillian shares her journey from journalism to video production, emphasizing the importance of storytelling, humanizing content, and consistent marketing. They discuss the benefits of professional video content versus DIY approaches and the critical role of staff in communicating a brand's story. The episode provides practical advice for hospitality entrepreneurs on leveraging communication and content to enhance guest experiences and drive business success. https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 732. https://www.hostfully.com/boostly/ In this episode of the Boostly Podcast we sit down with Heather and Erin, co-founders of Pink Wall Designs. The discussion centers around the critical importance of interior design in the hospitality industry, particularly for vacation rentals and boutique hotels. Heather and Erin emphasize that properties must be designed well to attract and retain guests, effectively treating rental properties as full-fledged products. They share insights on their approach, services, and the impact of thoughtful design on increasing bookings and guest satisfaction. You'll learn how engaging professional design services can elevate their properties from average to exceptional, ultimately driving higher occupancy and better direct bookings. https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 731. https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, recorded live from STR WealthCon 2024 in Nashville, host Mark Simpson interviews Jake Cowen, a prominent short-term rental host from Steamboat Springs, Colorado. Jake shares his journey from managing boutique hotels to building a diverse portfolio that includes short-term and mid-term rentals. He also talks about the crucial role of revenue management and his use of various tech tools like Pricelabs and Hospitable. Additionally, Jake discusses his plans for expanding his business in 2024, including launching a new podcast and growing his clientele. The episode concludes with a shoutout to the podcast sponsor, Hostfully. https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 730. https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam is joined by Manisha, the founder of KVM Stays, to discuss effective strategies for obtaining more direct bookings. Manisha shares her journey from feeling stuck in her job to building a successful property business in Peterborough, UK. She details her approach to balancing family life with running a business, managing 21 units, and focusing on long-term bookings for contractors. Manisha talks about her marketing strategies, the importance of branding consistency, and the benefits of having an in-house marketing team. She also discusses her team's structure, the recruitment of virtual assistants, and key pieces of technology that aid her business operations. The conversation concludes with Manisha’s future business plans, touching on new market segments and diversification strategies. For those interested in coaching, Manisha highlights the importance of support and accountability in her a

Welcome to Boostly Podcast Episode 729. https://www.hostfully.com/boostly/ This episode of the Boostly podcast features an interview with Emma, the joint owner of Mill Farm Eco Barns, a sustainable holiday rental business in Norfolk. Emma shares the journey of starting and running an eco-conscious business with a focus on sustainability, from securing funding and adapting eco-friendly building renovations to operational practices that reduce environmental impact. The discussion covers the importance of sustainable tourism, strategies for direct bookings, the use of technology and social media for marketing, and advice for other hosts on navigating the hospitality industry with a commitment to sustainability. https://fearless.biz/tys/ https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 728. https://www.hostfully.com/boostly/ In this episode, we dive into the realms outside hospitality to bring insights from Robin Waite, a business coach, published author, and former agency owner. Waite shares his journey from systems analyst to successful entrepreneur and business coach, highlighting the key decisions that led him to sell his business and focus on coaching. He discusses the importance of overcoming fear and the impact of mindset on pricing and business growth, sharing insights from his book 'Take Your Shot' which details the transformation of a client's business through strategic advice. The episode also touches on productivity, emphasizing joy over discipline, and explores strategies for hospitality entrepreneurs to refresh or expand their business models in today's market. Insights from hosting platforms like Hostfully are shared to help listeners navigate challenges in the hospitality industry. The episode concludes with Waite's upcoming engagements a

Welcome to Boostly Podcast Episode 727. https://www.hostfully.com/boostly/ This episode of the Boostly podcast features a deep dive into Charge Automation, a service aimed at enhancing guest experience and revenue for property managers in the short-term rental and boutique hotels industry. The guest, Flo, the Chief Revenue Officer of Charge Automation, discusses the significance of the service in the hospitality industry, highlighting its capabilities in contactless check-in, payment automation, security deposit collection, upselling, chargeback fraud protection, and digital guidebooks. Flo emphasizes the importance of staying updated with technological advancements to reduce risks and improve guest satisfaction. The podcast also discusses how Charge Automation integrates with Property Management Systems (PMS) to streamline operations and enhance the guest experience, ultimately helping hosts to stand out in a competitive market and secure more direct bookings. www.chargeautomation.com https://Boostly.co.

Welcome to Boostly Podcast Episode 726. https://www.hostfully.com/boostly/ This episode of the Boostly podcast features a collaboration with STR Collab, focusing on the virtual gathering of experts from the short-term rental industry. Hosted by Maddie from Mount and guest speaker Alex from Can Monkey, the webinar delves into waste management solutions tailored for hosts managing one to 20 properties. Discussions highlight the importance of seamless trash handling for enhancing guest experiences and maintaining property aesthetics, especially in the context of the short-term rental market's evolving challenges, such as regulatory changes and the need for direct booking strategies. Alex introduces Can Monkey's innovative service, which automates waste disposal, thereby ensuring compliance with local ordinances and improving operational efficiency for property managers. The conversation extends to potential expansions of such gig economy services, aiming to provide comprehensive support for hosts. This episode

Welcome to Boostly Podcast Episode 725. https://www.hostfully.com/boostly/ This episode of the Boostly podcast features Sam Mistretta , CEO and founder of Go STR marketing, a service designed to help short-term rental hosts increase direct bookings through custom-branded email and text marketing. Sam discusses the importance of collecting guest contact information, marketing to past guests, and taking action with a proven partner. He outlines the benefits and workings of Go STR marketing, sharing insights on how it generates bookings and supports hosts in managing campaigns effortlessly. The conversation also touches on challenges in email marketing due to recent regulations and offers advice for hosts looking to improve their direct booking strategies. www.GoSTRmarketing.com https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 724. This episode of the Boostly podcast, Liam Carolan going behind the scenes with Dale Smith, CEO and founder of Host & Stay, a significant player in the UK's short-term rental and holiday home management industry. Originating from the north of England, Host & Stay now manages over 1000 properties across the UK, with ambitions to double that number in 2024. Dale shares the journey of Host & Stay from its inception, driven by personal investments in the property sector, to its current status as a full-service management company boasting a substantial in-house team, highlighting its competitive edge and growth strategies. The discussion touches on the challenges of scaling, the importance of marketing, and the impact of regulations on the industry. Dale also outlines Host & Stay's future growth plans, including organic expansion, acquisitions, and the possibility of international operations, all while maintaining their comprehensive management service. Throu

Welcome to Boostly Podcast Episode 723. This episode of the Boostly Podcast is part of the STR Collab miniseries, the hosts collaborate with founders and influential figures in the short-term rental (STR) industry. The goal is to foster monthly collaborations on Zoom, bringing together vendors, business allies, and internet friends to share updates and work insights. This episode features a special focus on Minoan, highlighting its unique business model of helping customers generate revenue through the furniture in their homes. Additionally, the podcast covers Airbnb's commitment to verifying listings, record-breaking marketing spend by OTAs, and emphasizes the importance of being listed on multiple platforms to maximize revenue. Key upcoming events in the STR space are also discussed, along with a detailed presentation by Sage from Minoan about turning furnishing expenses into profit centers through their platform. The hosts conclude with the potential of STR properties as 'four-walled influencers,' advocat

Welcome to Boostly Podcast Episode 722. This podcast features a roundtable discussion with leaders from the AI-assisted property management industry, including representatives from Host AI, Hello Hostie, Guest Guru, Journey, and Bestie AI. The conversation focuses on how AI technologies are being leveraged to transform the property management and hospitality sectors, offering advantages such as automation of repetitive tasks, enhancing guest and employee satisfaction, and predictions for the future impact of AI in the industry. Key topics include the potential for AI to handle various aspects of property management, from guest communications to task management and beyond. The roundtable also explores the importance of adopting AI technologies to stay competitive, along with insights into each company's current work and future plans involving AI innovations. The discussion provides a comprehensive look at the challenges and opportunities presented by AI, emphasizing the collaborative approach among competitor