Lion Zeal Show: Turn Your Seo Expertise Into A Highly Profitable Business

In this weeks episode, we're sitting down with Andrew Raso, a 27 year old SEO from Sydney. Over the last 4 years, Andrew and his business partner Mez, have built up an 80 person search marketing agency, running out of offices in Sydney, Melbourne, San Diego, and Belgrade. In this episode, we cover: The best thing you can do if you're just starting out on your own How to hire rockstar sales people for your agency The biggest mistake Andrew has made while scaling his agency How to know when it's the right time  Watch the video interview and get the transcription here: https://lionzeal.com/podcast/andrew-raso/  

For episode 22, I've brought on Michael Milas to chat PBNs, clients, and lead generation. Mike is a lead gen SEO, with some interesting thoughts and strategies for building high quality private blog networks. In this episode, we cover: Where to buy high quality domains for your PBN, what to look for, and how much to pay A content and onpage SEO trick to increase the effectiveness of your PBN links How Mike chooses niches to enter for lead gen How to create systems for easily managing your PBN and SEO Watch the video interview and get the transcription here: https://lionzeal.com/podcast/michael-milas/  

For episode 21, I've brought on Matt Stack and Mark Luckenbaugh from LocalClientTakeover, to have a chat about SEO and agency building. LocalClientTakeover is a Facebook group with over 8,000 members, helping each other build and scale local marketing agencies. They've also got some awesome training, and offer full white label services through their Web20Ranker brand. In this episode, we cover: Platonic bathing, Matt's original AOL screen name, and other random side topics inc. Mark's mom walking into his office mid-interview How to make your clients love you and massively increase your retention rate The story of how LCT started, how Matt and Mark became partners, and how Web20Ranker came to be The differences between an in person team and hiring virtual assistants What Mark and Matt would do today if they had to start over The latest Google update and Mark's thoughts and data on it Watch the video interview and get the transcription here: https://lionzeal.com/podcast/localclienttakeover/  

In this weeks episode, I've brought on Edwin Twigt to talk about building a foreign SEO agency. I recently met Edwin for the first time, while he was visiting Saigon. He ended up sharing some interest things he's working on with client SEO in the Netherlands, so I thought it would be fun to bring him on the show. In this episode, we cover: How does SEO differ in the Netherlands to other countries How to build a foreign PBN The most lucrative and valuable clients to target for faster growth Using list building and email marketing to get SEO clients Watch the video interview and get the transcription here: https://lionzeal.com/podcast/edwin-twigt/  

For episode 19 of the Lion Zeal Show, I've brought on David Longacre. So David isn't a "guru", he's just another SEO that's putting in the hours and trying to grow his business. In this episode, we get into some of his recent successes, specifically, how he's added 4 new clients of $1,000+ per month, within the last 2 weeks only. You'll learn: A simple step by step process for acquiring clients The cold email template David uses to get a 7-10% response rate How to find businesses that are highly likely to pay multiple 4 figures per month The reason David is now managing to find clients easily, compared to before Watch the video interview and get the transcription here: https://lionzeal.com/podcast/david-longacre/  

For episode 18, I sat down with Patrick Babakhanian from SERPchampion, to have a good all round discussion on PBNs and ranking in 2016. Patrick has been in this industry for years, was one of the first members to join the Lion Zeal Mastermind, and has a very popular SEO service business selling PBN domains, hosting, content writing, Web 2.0s, and more. Some of the topics we get into include: How to setup PBN sites so they pass manual reviews The story behind SERPchampion, and how Patrick built it up How Patrick ranks sites today How to check the quality of a domain in 5 minutes or less Watch the video interview and get the transcription here: https://lionzeal.com/podcast/patrick-serpchampion/  

For episode 17, I've brought on a longtime member of the community, Matt Van Dyck. Matt's been building sites for fun since he was 15, and went from freelancing on Fiverr, to closing $1,000+ per month clients on SEO services. In this episode we cover: The big shift Matt had to take him from 4-5k/m and working 8-12 hours per day, to 17k/m and having more free time than ever The 2 biggest mistakes Matt has made with his agency A step by step walkthrough of lumpy mail client acquisition The only thing you should focus on if you want to scale your agency Watch the video interview and get the transcription here: https://lionzeal.com/podcast/matt-van-dyck/  

I can't think of anyone more qualified to talk about selling websites than Justin. Justin is a co-founder and owner of EmpireFlippers, an Inc. 5000 company that helps connect buyers and sellers of website together. Whether that's $10,000 deals or $1,000,000. For this episode, I asked Justin for his advice on selling affiliate sites. He's already helped sell numerous affiliate sites for 5 - 6 (7?) figure sums, so it was a great discussion. You'll learn: Can you sell your sites ranked with PBNs? And how it works How to build your SEO agency in the most "sellable" way How to sell your site and what you need to think about How to buy sites to invest your excess cashflow Watch the video interview and get the transcription here: https://lionzeal.com/podcast/justin-cooke/  

For episode 15 of the Lion Zeal Show, I've brought on my friend Jesse Hanley to talk about the unorthodox approach he's taken to building his SEO agency. Rather than using outreach methods such as cold emailing or direct mail, he's relied on one simple but under-utilised strategy to generate all his leads for free. In this episode you'll learn: How Jesse got his first ever SEO client for $5,000/month How to manage your agency while travelling full time How to get clients without outreach, paid traffic, or being an "internet guru" 2 simple steps to getting your first client Watch the video interview and get the transcription here: https://lionzeal.com/podcast/jesse-hanley/  

It's that time of the week again. For this episode, #14, I've brought on Kyle Campbell to talk about how he's generated over $1,000,000 from foreign affiliate SEO. Kyle gained a lot of publicity in our community around a year ago, under the pen name "Dan Anderson". Back then he was showing off strategies to the Source-Wave community, of how he was pulling in around $100,000 per month. In this interview, you'll learn: How Kyle shifted from earning $3,000 per month to $30,000 per month How to choose offers and niches to enter The only countries worth entering as an affiliate SEO How to get dirt cheap PBN content for foreign markets And more.... Watch the video interview and get the transcription here: https://lionzeal.com/podcast/kyle-campbell/  

In this weeks episode, I've brought on Cary Blackburn to talk about how he's built up his SEO agency to around $40,000 per month. What's also interesting is that Cary isn't just running this from his basement, he has a real office with employees that handle the operations. Watch the video interview and get the transcription here: https://lionzeal.com/podcast/cary-blackburn/  

For week 12's episode, I've brought on my good friend Kurt Phillip to discuss his SEO business today. Kurt wrote a post for Lion Zeal around a year ago, showing how he added an extra $10,000/month to his SEO agency. Since then he's quit the client game and partnered with Matt Diggity to build an affiliate SEO company. In this episode you'll learn: The first thing Kurt does to increase the earnings of an affiliate site by 50-100% A guaranteed approach to increase the revenue of your affiliate sites (often by 2-3 or more) Why Kurt quit client SEO to become an affiliate How Kurt became business partners with Matt Diggity (and how you can too) Watch the video interview and get the transcription here: https://lionzeal.com/podcast/kurt-phillip/  

In this weeks episode, you're going to learn how Yashar Ghaffarloo is making money from SEO. Specifically: - The sneaky strategies he's using to acquire links from mutli-national corporations - How he got started in SEO - How he built and manages a 10,000 site PBN - How to build large scale authority sites And a whole lot more, this interview is action packed full of value. Watch the video interview and get the transcription here: https://lionzeal.com/podcast/yashar/  

For episode 10, I’ve brought on Kevin Graham to talk about PBN hosting and Amazon affiliate SEO. You’ll learn: How to build out Amazon affiliate sites How to make $2,000+/m from a single Amazon affiliate site Where to host your PBN How to rank affiliate sites Watch the video interview and get the transcription here: https://lionzeal.com/podcast/kevin-graham/  

For episode 9 of the Lion Zeal Show, I’ve brought on Ryan Stewart as the guest to answer the question everyones been asking… “How is this guy being featured everywhere?” If you don’t know who Ryan is, he’s a client SEO guy living out in Miami, who’s doing fascinating things with building his personal brand and using inbound marketing to build huge demand for his services. In this episode you’ll learn: What is the difference between $500-$1,000/m clients and $5,000-$10,000/m clients? The different team members required to run an agency like Ryan’s How to build a personal brand to attract clients to you How to churn great content out for yourself or your clients Watch the video interview and get the transcription here: https://lionzeal.com/podcast/ryan-stewart/  

For episode 8 of the Lion Zeal Show, I’ve brought on Rob Atkinson to discuss what he’s doing with Amazon affiliate SEO. He’s currently bringing in over $15,000 per month profit from his affiliate business, and running this from his laptop in Chiang Mai. Here’s what you’re going to learn in this episode: The simplest and most reliable tool for keyword research The highest converting page element for driving Amazon clicks The “fake authority” site structure Rob uses to consistently rank Why you should be in Chiang Mai if you’re an SEO Watch the video interview and get the transcription here: https://lionzeal.com/podcast/rob-atkinson/  

This week I’ve brought on Dino Gomez who is crushing it with his 6 year old SEO agency. We’re talking client SEO, and get into some interesting discussions about corporate clients. Here’s a few things you’ll learn from this episode: Dino’s 2 favourite strategies for getting your first client How to avoid having your clients steal away all your time How to use PBNs for corporate clients (Yes, you can use them still) The most effective strategies Dino uses to get most of his clients Watch the video interview and get the transcription here: https://lionzeal.com/podcast/dino-gomez/  

In episode 6 of the Lion Zeal Show, I’ve brought on Charles Floate as a guest to talk blackhat SEO and affiliate marketing. Then he dropped the bomb that he actually uses white hat SEO for most of his sites (teaser). In this episode you’ll learn: Why Charles uses white hat link building despite owning a PBN How to get started with affiliate SEO How to get up to 50% commissions on physical products as an affiliate How to rank without all the BS Watch the video interview and get the transcription here: https://lionzeal.com/podcast/charles-floate/  

This episode, I’ve brought on my good friend Stinus to talk about what he’s doing with affiliate SEO. Unlike the last guests, Stinus didn’t enjoy client SEO, so he quit and focused entirely on affiliate marketing – and it paid off. In this weeks episode, you’ll learn: The biggest risk Stinus took, and how it directly influenced his success today Is ranking in different countries different to the US/UK? How to find affiliate offers to promote on your website What types of keywords you should target How to build a real business that uses SEO as simply a traffic source Watch the video interview and get the transcription here: https://lionzeal.com/podcast/stinus/  

In episode 4 of the Lion Zeal Show, I’ve interviewed Lior Ohayon on how he’s simplifying outreach with his new software, and how he closes clients from UpWork for upwards of $1,500/m. You’re going to see… How to reframe your services on freelancing sites to avoid using $20 tripwires, and go straight for $1,500+/m deals A new tool to automate your follow up and speed up your prospecting and outreach What to put in your outreach messages when trying to sell SEO services How to run your business smoothly while you travel Watch the video interview and get the transcription here: https://lionzeal.com/podcast/lior-ohayon/