Synopsis
A bi-weekly advertising and public relations podcast featuring some of West Michigan's most knowledgeable professionals in the area.
Episodes
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Relationship Building for PR Pros & Journalists with Bryce Huffman
19/08/2020 Duration: 26minIn this episode of PR Hangover, journalist Bryce Huffman explains the relationship between journalists and PR pros: the good, the bad, and how to understand one another. Listen as he shares how the two professionals can connect and help each other and his own journey to reporting.
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Host Transition with Sarah Dudinetz
05/08/2020 Duration: 19minThis week we introduce our new host (Emma Nelson) while sitting down with our previous host, Sarah Dudinetz. Listen to Sarah share her advice for both PR and non PR students, recount her favorite PRSSA memories, and tell her story of connecting with Hamilton creator Lin-Manuel Miranda.
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Contemporary Legends of PR: James E. Lukaszewski featuring Dottie Barnes
18/06/2020 Duration: 27minAs part of our Contemporary Legends of PR series, I sat down with Dottie Barnes to discuss the life and work of James E. Lukaszewski. James specializes in crisis management, where he places a strong emphasis on changing management behavior. Dottie Barnes works as the Associate Director of News and as a public relations and journalism professor at Grand Valley State University.
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Mental Health During COVID-19 with Dr. Adrienne Wallace and GV PRSSA
08/05/2020 Duration: 47minQuarantine has been a difficult time full of adjustments for everyone, and students are no exception. Students Delaney MacKenzie, Lindsay Corwin, Allison Canter, and Samantha Brigham joined Dr. Adrienne Wallace and I to talk about how COVID-19 and quarantine are affecting the mental health of students.
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Contemporary Legends of PR: Marilyn Laurie featuring Derek DeVries
22/04/2020 Duration: 30minIn honor of Earth Day, I recently sat down virtually with Derek DeVries to continue our Contemporary Legends series and learn more about Marilyn Laurie. Laurie was the first woman to do PR for a fortune 50 company, and played an influential role in the creation of Earth Day. Derek is the Director of Digital and Social Strategy at Lambert and Co., and is the professional advisor to Grand Valley’s PRSSA chapter.
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Communicating during a pandemic with Courtney Fogle
10/04/2020 Duration: 19minThis week, former PR Hangover host, Courtney Fogle, joined me for a virtual recording session. After graduating from Grand Valley State University last year, Courtney moved to Las Vegas and currently works for Ivory Star Productions in Public Relations and Marketing. Today, she "sat down" with me to talk about how young professionals can best communicate with their clients and superiors, and how to ensure their voice and opinions are heard in a time where we're all working from home. Bad PR pitches during Coronavirus: https://muckrack.com/blog/2020/03/16/this-month-in-bad-pr-pitches-coronavirus
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Most Promising Multicultural Student, Devon Yousif
26/03/2020 Duration: 12minIt's no secret that students at Grand Valley State University students are up to great things, especially in our Advertising and PR program! Recently, Devon Yousif was named a Most Promising Multicultural Student by the American Advertising Federation. Listen to hear about her experience in New York City!
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Internship Dos and Don'ts
11/03/2020 Duration: 28minAmong a slew of other things, she’s been an intern, she’s hosted interns, and now she’s an internship coordinator for the Advertising and PR major at GVSU. This week’s episode is with GVSU PR Legend Adrienne Wallace, who walks me through the Dos and the Don'ts for internships for the intern AND the intern host.
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Beauty Marketing with Brooke Rosier
26/02/2020 Duration: 28minThis week, I sat down with GVSU graduate Brooke Rosier, who is currently working in global beauty marketing at Amway International. Listen to hear Brooke discuss her experience marketing to a global audience, why you should avoid those enticing $1 face masks, and why it's better to do a few things well than to do a lot of things poorly.
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Baby Nut, SEO, and the Superbowl with Scott Cowley
19/02/2020 Duration: 22minFollowing this year's Superbowl, I had the opportunity to sit down for a phone call with Scott Cowley, a Digital Marketing Professor and Researcher at Western Michigan University. With his knowledge of SEO, Scott walked me through Planters' "Baby Nut" campaign from pre-Superbowl teasers to their SEO catastrophe, and hits on other major highlights from the Superbowl.
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GV PRSSA: All you need to know about Eboard
13/02/2020 Duration: 57minCALLING ALL GVSU PRSSA MEMBERS! Considering an eboard position for the 2020-2021 school year, but not quite sure what role you want to apply for? You're in luck- give this podcast a listen the inside scoop on each GV PRSSA eboard role. 0:38- VP of Programming, Ella Rechner 5:45- VP of Philanthropy, Sarah Virkstis 12:56- Podcast host, Sarah Dudinetz 18:10- VP of Public Relations, Allison Canter 25:52- VP of Fundraising, Olivia Windorf 32:22- Social Media Director, Anne Stodulski 35:43- VP of Professional Development, Sofia Anderson 45:23- VP of Member Services, Teagan Epley 49:15- President, Delaney MacKenzie
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From 'student-ing' to 'adult-ing' with Morgan Shaffer
05/02/2020 Duration: 14minFormer GV PRSSA member and recent graduate Morgan Shaffer shared her advice and insights for those who are about to go from ‘student’ to ‘adult’. Morgan works at LEAD Marketing Agency here in Grand Rapids, and you can check out her personal blog at seemorganwork.com
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Environmental Crisis Communications with Jason Mashum
22/01/2020 Duration: 36minRecently, I had the opportunity to chat with Jason Manshum, a Grand Valley State University graduate and adjunct professor. Jason’s work has involved public affairs regarding multiple environmental-related crises in the state of Michigan. Listen to hear him chat about why we need to form relationships in PR before we need them, what it’s like to craft messages in the midst of one the worst inland oil spill in the history of the U.S, and why he values putting the emphasis on the ‘R’ in PR.
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Consumer PR with Becky Olson
08/01/2020 Duration: 23minToday, I was able to sit down with Marketing Consultant and Grand Valley State University adjunct professor, Becky Olson, to discuss her experience working in Consumer Public Relations and Events. We were also able to talk about the importance of what she calls a 'trust bank', mistakes jpeople make when applying for a job, and why young professionals need to conquer their fear of speaking up in meetings.
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Marketing the World's Largest Christmas Store with Lori Libka
11/12/2019 Duration: 20minHappy Holidays! Recently, I had the opportunity to sit down with Bronner's Communications Assistant, Lori Libka. Bronner's, the world's largest Christmas store, is a holiday staple for many in the Mid-Michigan area. Lori and I had the chance to talk about spending your promotional energy where your audience is, the lessons she's learned from company founder Wally Bronner, and what I like to call the 'Bronner's Legend of Ringo Starr'. Enjoy and Happy Holidays!
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PRSSAIC International Conference with Evan Clark, Delaney Mackenzie, and Sofia Anderson
13/11/2019 Duration: 18min12 GV PRSSA members traveled from Michigan to San Diego a few weeks ago for PRSSA's International Conference. Today, Evan Clark, Delaney Mackenzie, and Sofia Anderson shared their favorite memories, the biggest things that they learned, the recognition Grand Valley's chapter received, and advice for chapters considering attending next year's PRSSA International Conference in Nashville, Tennessee.
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Graphic Design and PR with Chris Koens
30/10/2019 Duration: 40minIn this episode of PR Hangover, I got to sit down with creative problem-solver Chris Koens- A Graphic Design, Marketing, and PR guy who wears a lot of different hats and has a lot of great advice. In addition to talking about his career, we we're able to chat about having imposter syndrome, why young professionals need to stick up for themselves, and why you should never say never.
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The Inside on Sports Communication with Bre'onna Raymo and Jessica Bishop
16/10/2019 Duration: 29minIn this week’s episode of PR Hangover, I got to sit down with Bre’onna Raymo, Group Sales Account Executive for the Grand Rapids Griffins, and Jessica Bishop, Season Ticket Sales Development Manager for the Grand Rapids Griffins. We were able to chat about why it’s helpful to remember client’s birthdays, anniversaries, or kid’s names, why bad internships can actually be good, and what it’s like to manage ticket sales for the Griffins, the affiliate team to the Detroit Red Wings.
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Restaurant PR & Marketing with Daltyn Tersptra
03/10/2019 Duration: 22minDaltyn Terpstra, Assistant Marketing Manager at Eataly in Chicago, came back and visited her Alma Mater to speak to Grand Valley’s PRSSA chapter and chat with me over a podcast. Her and I got to chat about why it's vital for PR pros to ask questions, how influencer marketing is changing the professional landscape, and how we can help journalists do their job well.
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Internal Communications with Bruce Reynolds
19/09/2019 Duration: 28minListen to hear Bruce Reynolds, Corporate Communications Manager at Steelcase, discuss how the internal communications field is changing, the importance of a good story, and more.