Synopsis
Your guide to motorsports sponsorship
Episodes
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#68 - How do you create genuine excitement with your followers and ROI for your sponsors?
13/03/2018 Duration: 01h23minJoe Sylvester is not only a sprint car driver and Monster Truck world record holder, he is also a marketing mastermind. In this interview, Joe dives deep to teach us the importance of knowing your partners' business, story, and product in order to engage your audience and grow your sponsor's bottom line. Tune in to learn how to take your program to the next level. This episode is brought to you by Topthepodium.com, Bold Racing, Armor Kote, SolderWeld, and Crash Addict Industries.
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#67 LIVE - How to boost your sponsorship program through networking and relationships with Thomas Affeldt of Sledders R Us
08/03/2018 Duration: 30minWe are BACK with our 2nd LIVE experience. In this episode, we are bringing Thomas Affeldt of Sledders R Us on to discuss how networking and relationships can support your sponsorship program. Here is a link to Episode 48 which features his entire story: EPISODE 48
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#66 - 4x4 Barbie talks social media dominance, mini-monster trucks, and big-time promotional events.
04/03/2018 Duration: 01h11minPleasant Cook, aka 4x4 Barbie, has taken the motorsports world by storm with her witty personality and motorsports marketing prowess. Tune in to hear how she has built a solid social media growth strategy and utilized sponsorship to make many dreams and big events a possibility. This episode is brought to you by Topthepodium.com, Bold Racing, Armor Kote, SolderWeld, and Crash Addict Industries.
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#65 - Join Kirsten Armleder of SnoRiders and RidersWest in a discussion around how better writing, copy, and content can level-up your motorsports sponsorship game
26/02/2018 Duration: 01h11minKirsten Armleder Smith of SnoRiders and RidersWest magazines shares industry insights and sponsorship advice around writing copy for your posts, websites, establishing trust, and producing a minimum viable product. This episode is brought to you by Topthepodium.com, Bold Racing, Armor Kote, and SolderWeld. Use promo code "sponsoredrider" to get $20 off your next order at solderweld.us.
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#64 LIVE - Treavis Poynter discusses how to shift from discounts to paid sponsorship
23/02/2018 Duration: 28minTune in for our first LIVE recording. On 2/19, Treavis Poynter came LIVE on our Facebook page to discuss the transition from discounts to paid sponsorships. To dive deeper into his background and advice, download his original, full length episode here: http://sponsoredriderclubpodcast.com/treavis-poynter If you want to be LIVE with us for a future episode so that you can interact and ask questions, make sure and follow us on Facebook: https://www.facebook.com/sponsoredriderclubpodcast/
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#63 - Ash Burton talks non-endemic sponsorship, inspirational racers, and building a desert program from the ground up
18/02/2018 Duration: 01h11minAsh Burton is known for her Purple Huntress RZR and her new desert racing program. What else has she been involved with though and how has that prepared her for a successful sponsorship program? Tune in to hear her story and find out her tips on non-endemic sponsorship, social media engagement, and not being afraid to take the next step. This episode is brought to you by Topthepodium.com, Bold Racing, Armor Kote, and SolderWeld. The podcast is powered by Impact Fuel. Use promo code "sponsoredrider" to get $20 off your next order at solderweld.us.
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#62 - Luke Lester of SnowTrax and DirtTrax Television shares his insights on content creation, industry trends, and motorsports titans.
13/02/2018 Duration: 01h14minDirtTrax and SnowTrax Television have been staples of the motorsports industry for YEARS. That success was not achieved by accident. You better believe Luke Lester played a HUGE part. Now he is on this show to share his story and advice to help YOU better understand the industry and deliver serious ROI for sponsors. This episode is brought to you by Topthepodium.com, Bold Racing, Armor Kote, and SolderWeld. The podcast is powered by Impact Fuel. Use promo code "sponsoredrider" to get $20 off your next order at solderweld.us.
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#61 - How can breaking the rules propel your racing career? Christine GZ of Dynamic Racing tells all.
06/02/2018 Duration: 01h16minUTV and Rally racer Christine GZ of Dynamic Racing joins us from Barcelona, Spain to share her story on how jumping in front of traffic, breaking all the rules, and utilizing Kickstarter launched her incredibly successful racing career. This episode is brought to you by Topthepodium.com, Bold Racing, Armor Kote, and SolderWeld. The podcast is powered by Impact Fuel. Use promo code "sponsoredrider" to get $20 off your next order at solderweld.us.
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#60 - Casey and Carla Sims talk youth UTV racing and sponsorship
30/01/2018 Duration: 01h14minCasey and Carla Sims of Sims188 Racing join us to discuss youth UTV racing, balancing loaded schedules, and the adjustments to expect when stepping into a new class. This episode was brought to you by Armor Kote, SolderWeld, Bold Racing, and Topthepodium.com. The show is brought to you by Impact Fuel.
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#59 - Kaden and Sarah Danbury unlock the secrets to youth racing sponsorship
23/01/2018 Duration: 01h16minAt only 9 years old, UTV racer Kaden Danbury has shown dominance both on and off the track. Tune in to learn how Kaden and his mother, Sarah Danbury, have overcome the challenges of youth racing sponsorship. This episode is brought to you by Armor Kote, SolderWeld, Bold Racing, and Topthepodium.com. The show is powered by Impact Fuel.
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#58 - Jim Riley on using brand marketing and strategic planning to achieve your lofty goals
16/01/2018 Duration: 01h20minDon't miss this opportunity to get one-on-one coaching advice from marketing guru Jim Riley. From building the AZUÑIA TEQUILA brand to building a massive offroad racing program, Jim has seen a TON and offers YOU specific advice on marketing ideas, mindset, and goal setting. This episode is brought to you by Topthepodium.com, SolderWeld, Armor Kote, and Bold Racing. The show is powered by Impact Fuel.
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#57 - How should you prepare for podium speeches and live interviews? Tiffany Stone has the answer...
08/01/2018 Duration: 01h12minMotorsports host Tiffany Stone shares some valuable details and a lot of laughs as we chat about preparing for interviews, podium speeches, and being natural. This episode is brought to you by SolderWeld, Armor Kote, Bold Racing, and Topthepodium.com. The show is powered by Impact Fuel. Use promo code ARMOR10 at https://armorkoteproducts.com/ and get 10% off your order.
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#56 - Joshua Martelli of Mad Media, UTV Underground, and the Mint 400 talks communication, content, and how teamwork makes your dream work
02/01/2018 Duration: 01h26minJoshua Martelli packs a ton of value into this episode. As the Chief Operating Officer for Mad Media, UTV Underground, and the Mint 400, he brings immense experience to the show. We dive deep into topics of how frequent you should be communicating, the type of content you should focus on, building a team, and succeeding with your dreams. This episode is brought to you by Armor Kote, Topthepodium.com, Bold Racing & Suspension, Solder Weld, and Impact Fuel. Use promo code ARMOR10 at https://armorkoteproducts.com/ for 10% off your order.
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Travis Pastrana and Jolene Van Vugt drop mad value
30/12/2017 Duration: 04minTravis Pastrana. Jolene Van Vugt. Nuff said.
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#55 - Ron Pattyn of Stud Boy delivers advice on snowmobile traction, being approachable, and motorsports partnership.
26/12/2017 Duration: 01h05minRon Pattyn, the owner of Stud Boy, shares what he looks for in a sponsorship relationship. We discuss being approachable by fans and competitors, social media training, and the two-way street of a real partnership. He also shares some valuable tips on how to properly outfit your sled with traction products. This episode is brought to you by SolderWeld, Topthepodium.com, Armor Kote, Bold Racing, and Impact Fuel.
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#54 - What does GNCC Champion Walker Fowler ACTUALLY know about motorsports sponsorship?
19/12/2017 Duration: 01h13minWhat sponsorship advice does GNCC champion Walker Fowler have to offer? Tune in to find out how he has secured almost 40 sponsors, created detailed valuations, and surrounded himself with incredible people. This episode was brought to you by Topthepodium.com, Bold Racing, Solder Weld, and Armor Kote. The show is powered by Impact Fuel.
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#53 - What drives a 10+ year relationship with HMK and rider Tucker Merz?
12/12/2017 Duration: 01h19minWhat does a sponsor and rider relationship ACTUALLY look like? Tune in to learn how backcountry snowmobiler Tucker Merz built a 10+ year relationship with Kirk Zack of HMK USA. They also discuss the proper timing for a sponsorship proposal, content sharing, and the benefits of truly being yourself. This episode is brought to you by Topthepodium.com, Bold Racing & Suspension, Solder Weld, and Armor Kote. Click HERE to rate, review, and subscribe.
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#52 - How did NHRA racer Megan Meyer build her sponsorship program through social media, branding, and long-term sponsorship?
05/12/2017 Duration: 01h15minHave you ever wondered what an NHRA sponsorship program looks like? Tune in to find out how top alcohol drag racer Megan Meyer structures her sponsorship program. She shares tips on how to nail Facebook Live, branding, and long-term partnership. This episode was sponsored by Bold Racing, Topthepodium.com, Solder Weld, and Armor Kote. The podcast is powered by Impact Fuel. Rate.Review.Subscribe.
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#51 - Jeremy Mercier talks lifestyle businesses, patience, and how content is king
28/11/2017 Duration: 01h07sJeremy Mercier is a backcountry factory Ski-Doo snowmobiler. He joins us to discuss building a lifestyle brand/business, the virtue of patience, and telling the story of your life through genuine content. This episode was sponsored by Bold Racing, Solder Weld, Armor Kote, and Topthepodium.com. The podcast is powered by Impact Fuel. Click HERE to rate, review, and subscribe!
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#50 - Jim Beaver 2.0 - The Project Action and Down and Dirty Radio Show host is back to talk ROI, motorsports marketing, and B2B relationships
21/11/2017 Duration: 01h04minIn Jim Beaver's second time on the show, we dive deeper than ever with an in depth discussion on Return on Investment (ROI), reinvesting in marketing, and ways to build business to business relationships between your sponsors. This episode is brought to you by Armor Kote, SolderWeld, Bold Racing, and Topthepodium.com. The podcast is powered by Impact Fuel. Click HERE to Listen to Jim Beaver's first episode.