Synopsis
Your guide to motorsports sponsorship
Episodes
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#29 - Collin Otten discusses social media reinvention, shady sponsors, and guidance from the pros
27/06/2017 Duration: 59minCollin Otten brings his experience with backcountry snowmobiling and motocross sponsorship directly to your ears with an interesting perspective on reinventing yourself on social media, identifying sketchy sponsors, and hanging out with pros like Travis Pastrana and Gregg Godfrey. This episode was sponsored by Topthepodium.com, Leaders RPM, and Bold Racing. The podcast is powered by impactfuel.org.
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#28 - Shelby Mahon of Backcountry Motorsports Media and CF Moto shares her experience in motorsports marketing, photography, videography, and racing.
20/06/2017 Duration: 59minShelby Mahon is a motorsports jack of all trades that offers some very specific advice regarding how to market yourself and your sponsors. She is the owner of Backcountry Motorsports Media, and specializes in action sports photography, marketing, videography, graphic design, and she is a racer! She also works with communications and events at CF Moto Canada. Long story short...you don't want to miss the value bombs that Shelby delivers directly into your ears. This episode was sponsored by Topthepodium.com, Leaders RPM, and Bold Racing. The podcast is powered by impactfuel.org.
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#27 - Steven Marlenee of Marlenee Photography and backcountry snowmobiling describes how to create stunning visual content, build your brand, and create value for sponsors.
13/06/2017 Duration: 01h15minIn a world dominated by social media, beautiful visual content is critical to capturing attention and building a successful brand. This episode dives deep to unlock the critical elements to creating amazing photos and videos. Our featured guest, Steven Marlenee of Marlenee Photography takes us on a detailed journey into the steps needed to prepare for, capture, and promote that perfect shot. His experience in backcountry snowmobiling provides us with very applicable and tangible actions. If you are destined for visual greatness and dedicated to building your social media following, brand recognition, and sponsor value, then this episode is a MUST! This podcast was sponsored by Topthepodium.com, Leaders RPM, and Bold Racing. It is powered by impactfuel.org.
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#26 - Jared Heshka of MBRP and snocross talks what he looks for in a brand ambassador, what Larry Enticer is doing right, and the truth about social media in sponsorhip
06/06/2017 Duration: 01h09minDo you ever wonder what the person reviewing your sponsorship request is thinking? If so, then this episode is for you. Listen in as we hear from Jared Heshka, who is a snocross racer and also the Brand Manager for MBRP Powersports. We discuss the specifics regarding what he looks for in a successful brand ambassador. From Dale Carnegie to Will Ferrell, and Larry Enticer to Shawn Endel, we analyze the most important aspects of what creates success in social media, attitude, and ultimately motorsports sponsorship. This episode was sponsored by Topthepodium.com, Bold Racing, and Leaders RPM and is powered by impactfuel.org.
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#25 - Collete Davis of Red Bull Global Rallycross and Girl Starter links motorsports sponsorship to entreprenuership
30/05/2017 Duration: 31minCollete Davis of Red Bull Global Rallycross and Girl Starter joins us on a journey to link the complexities of motorsports sponsorship to the world of entrepreneurship. This Hoonigan talks how she turned engineering and go-karts into an extremely successful racing and entrepreneurial adventure. Even better, she gives you some specific advice on how you can do the same thing! Tune in and take notes! This episode was sponsored by topthepodium.com and is powered by impactfuel.org.
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#24 - Joey D of UTVunderground.com dives deep into the world of UTV racing and motorsports sponsorship
23/05/2017 Duration: 01h10minJoey D, CEO of UTVunderground.com and one of the most prolific UTV racing content producers alive, takes an opportunity to dive deep into the world of motorsports sponsorship. We discuss how some of the most successful racers are promoting their sponsors, how UTVunderground builds relationships, and we get some actionable advice on how we can structure our social media strategy. This episode was sponsored by topthepodium.com and is powered by impactfuel.org.
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#23 - George Hammel on using your story to create inspiration and sponsorship value
14/05/2017 Duration: 01h03minJoin us for an incredibly inspirational look at how former motocross racer George Hammel turned a tragic accident into a successful UTV racing career. Listen in to learn how you can use your story for internal motivation so that you can provide external value for your followers and sponsors. This episode was sponsored by topthepodium.com. The show is powered by impactfuel.org.
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#22 - Cameron Abee talks community focused racing organizations, ATV racing, and the importance of trust in a sponsorship
09/05/2017 Duration: 56minIn this episode we chat with GNCC and Mid East Hare Scramble ATV racer, Cameron Abee. He gives us advice regarding how he leverages organizations such as Team Faith, XC Quadracers, and Fuel Ministries to further his skills and develop the next generation of future racers. We also dive into what it feels like to have a sponsor lose YOUR trust. This episode was sponsored by topthepodium.com.
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#21 - Blake Granger talks motorsports sponsorship with ATV Motocross, Monster Jam, and Quad Wars.
02/05/2017 Duration: 01h04minIn this episode, Blake Granger shares advice regarding motorsports sponsorship based on his experience with ATV Motocross through Granger Racing and Monster Jam, where he drives MAX-D.
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#20 - Shelby Anderson talks social media strategy, UTV racing, and a family rooted in motorsports racing
25/04/2017 Duration: 01h02minUTV racer Shelby Anderson drops some value for the audience by giving us some specifics behind her social medial strategy and how that bolsters her ability to promote herself and her sponsors. She also gives us an insider look into her family and friends in the industry. This episode was sponsored by MindFX Science and TopthePodium.com.
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#19 - Tony Jenkins talks snowmobiling, selling yourself, and realities of sponsorship.
18/04/2017 Duration: 44minIn this episode, we are joined by a very well respected backcountry snowmobile rider, Tony Jenkins. We discuss some of the realities associated with sponsorship, how to "sell yourself", and the proper way to mutually end a relationship with a sponsor.
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#18 - Sierra Romo chats about UTV racing, sponsorship success, and mistakes to avoid
11/04/2017 Duration: 53minSierra Romo takes time in this episode to discuss UTV racing and sponsorship success. We also discuss some things NOT to do... This episode was sponsored by TopThePodium.com and MindFX Science.
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#17 - Maddie Cox talks UTV racing, balancing college classes, resume building, and motorsports partnerships.
03/04/2017 Duration: 53minWe are joined by Madeline Kate Cox who is tearing it up as a rising star in the UTV industry. She shares with us how she built her resume, obtained her sponsors, and how she markets herself online.
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#16 - Zak Mason talks snocross, Team LaVallee, and being a factory Polaris sponsored rider
27/03/2017 Duration: 52minJoin this conversation with factory Polaris snocross racer for Team LaVallee, Zak Mason. We dive into great topics around social media and team sponsorship.
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#15 - Greg Thomas of the Muddy Microphone Podcast talks offroad trends in sponsorship
21/03/2017 Duration: 55minListen in as Greg Thomas (of the Muddy Microphone Podcast) and I discuss some of the trends we have observed in offroad sponsorship. Throughout the podcast, he discusses some good role-models in the industry, and also offers his valuable perspective.
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#14 - Greg Rector talks deep topics of snowmobiling and sponsorship
15/03/2017 Duration: 40minIn this episode, we are joined by backcountry snowmobile rider, Greg Rector. We discuss some deep topics regarding building relationships with sponsors and partners.
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#13 - Crystal Monteith on being loud, backcountry snowmobiling, and sustained sponsorship
04/03/2017 Duration: 32minIn this episode, backcountry snowmobiler Crystal Monteith shares with us some specifics regarding how she attracted her first sponsor, and also how she has learned to foster long lasting relationships with her current sponsors.
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#12 - Sara Price talks stadium trucks, UTV racing, and motorsports relationships
28/02/2017 Duration: 42minIn this episode, we get the opportunity to chat with stadium truck driver, terracross racer, supercross racer, and all around good hearted person, Sara Price. She gives us some insights into how she is able to build and sustain trusting relationships with her sponsors.
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#11 - Brent Lee talks personal branding, rally cross, and UTV racing
20/02/2017 Duration: 48minListen in to this conversation with rally car and UTV racer, Brent Lee, as he gives us some very specific insights on how to define and sell your brand to sponsors.
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#10 - Brock Hoyer on snobikes, X Games, and motorsports partnership
13/02/2017 Duration: 42minIn this episode, we chat with the first ever X-games snowbike gold medalist, Brock Hoyer. He shares some valuable insights regarding how he markets himself to sponsors.