The Chopped Podcast

Adopt an Email Growth Mindset and optimize your email strategies. Email is where it’s at, and if you feel there’s room to improve your email marketing strategy, Matt is the go-to expert! He’s worked with thousands of bloggers, including well-known food bloggers, to help them grow their list, and send more engaging content to their readers. Be a part of the email strategy movement by listening to today’s episode!

Have you heard all the buzz lately about keywords lately? Keywords are the most talked about SEO component and the least understand. Today’s guest, Brandi Crawford, is here talking with Marly about all things keywords and how you can optimize keywords to help grow your traffic!

There are a LOT Of myths about SEO and today’s guest, Megan Clarke of Clapping Dog Media is here to dispel those myths! Do you think SEO is constantly changing? Or that it’s just too hard? Megan has some great ways you can incorporate SEO into your food blogging strategies. It’s a lively and fun conversation that will leave you feeling inspired!

A failure to plan is a plan to fail and the really successful people in this world have that figured out. As a blogger, you’re the boss so creating a plan is paramount for your success! Michelle Palin is today’s guest on the Chopped Podcast and she’s talking about planning, setting goals and finding ways to achieve them!

Has your blog been the victim of scope creep? This is what happens when we start out with an original purpose and slowly expand that purpose to include more and more. Nora Schlesinger is here today to discuss how to solve those scope creep issues. She refers to it as downsizing your blog. Nora is sharing specific strategies she used to downsize her blog and as a result grow her traffic and revenue!

If you’re curious about self publishing a cookbook, Chelsea Cole is telling her experience and shares her process for how to self publish, how to design a cookbook, and more! Chelsea was inspired to create her first cookbook and shares about how the experience changed her blog and opened many doors for her and her blog!

If you are feeling a heightened sense of emotion related to your food blog — whether you’re scurrying to update old content or trying to get more traffic — adopting a Curiosity MIndset can transform your entrepreneurial experience. Special guest, Cara Ansis is here to talk about the ways that understanding your motives and underlying negative self talk can drag you down. Even when you’re successful, these underlying messages will make you feel like it’s never enough. Take on the Curiosity Mindset to find more joy in your day-to-day life and as a blogger!

If you feel overwhelmed as a food blogger, there’s a reason why — it’s too all too much! There was a day when a food blogger could be a solopreneur but the industry is changing, expanding, and requiring more and more of individuals who are committed to success. Sara Nelson of the site Real Balanced is here with a new business model: A team approach model to food blogger. She encourages food bloggers to “Marie Kondo” the work and do what brings them joy and find other people to do the rest. Get ready to feel inspired by Sara’s passionate conversation with Marly!

Are you the super hero for your blog? That may seem like a good thing, but Mike Michalowicz is here talking about why we should be moving the needle from super hero to Super Visionary! Why? Because becoming the Super Visionary will transform your day-to-day work from stressed and overwhelmed to feeling more passionate and inspired about your mission. You will love today’s uplifting discussion from the author of the entrepreneur's favorite book, Profits First.

Erren Hart with the site Erren’s Kitchen describes her success story as a food blogger with all of its ups and downs. She’s an inspiration in so many ways, especially as she talks about her drive and passion towards the path of success. Erren has such a great sense of humor and shares so honestly, it’s a real treat to listen in to today’s episode. Grab a cup of coffee and join this authentic and real discussion about the highs and lows of food blogging!

In this episode of the Chopped Podcast, I’m joined by Nora Taylor of the site Nora Cooks. We talk finding courage to follow your dream. Because Nora had other options before her. Solid options. It was a job offer that fit her education. But following a "whim" Nora found herself purchasing her first DSLR instead. Today's discussion highlights what happened after that, including her quick success in the food blogging world, and a lot about how she got to that point!

Join me for this discussion with Amber Bracegirlde and Eric Hochberger, co-founders of Mediavine, about Mediavine's latest product for bloggers. Create with Mediavine is a plugin you can use to create recipe cards, DIY cards, and even list cards. And this is only the beginning. If you're curious to learn more about Create before using it, today is your chance to get all your questions answered!

Listen in as Brandi Crawford returns to the show to talk about her continued phenomenal growth as a food blogger. Brandi is living the dream as a food blogger and shares her expertise so you can too. Brandi and Marly discuss their passion for spreadsheets to stay organized. And Marly discusses how she went through an SEO review and discusses her use of spreadsheets to stay organized with updating old content. Learn how you can get specifics on growing your food blog from Brandi and Marly!

Today’s discussion with PR expert Alistair Clay will tell you why it’s so important to give yourself permission to believe in your story. Because you have one and your audience wants to hear it. Alistair has expertise in helping influencers know their story, have confidence in it, and deliver it to their audience in a way that makes a difference. You’ll also learn how interacting with the media can make a difference for your site and ways to go about that. It’s a power-packed episode full of nuggets that will get your year started out right!

This episode features Australian food blogger, Jessica Holmes, the creative baker behind the site the Sweetest Menu. Jessica and I had such a fun-loving, interesting conversation about the challenges of finding joy as a food blogger while also working a full-time job. Deep in the heart of that conversation you’ll find a direct connection between joy in your work the ability to stop comparing yourself to what others are doing. Jessica also shares about her love of desserts, photography, and all things Instagram!

Trying to take your entrepreneurial endeavors to a professional level can be a grind. Today's guest, Katie Webster, talks about the importance of Building Blocks to Success as a way to make it easier and more achievable. Katie shares so many helpful strategies for staying organized and on top of your goals as a food blogger.

Looking for a dose of inspiration? Check out my conversation this week with lawyer-turned-food-blogger Jessica Hylton Leckie of the site Jessica in the Kitchen. She shares how she fell in love with food blogging and the struggles she overcame to take it from hobby to career. It's an inspiring, down-to-earth discussion about authenticity, branding your blog, and finding ways to engage with your loyal viewers.

Cheryl Malik was busy helping other organizations run successful social media campaigns when she thought, “Why don’t I try doing this for myself?” It’s a good thing she did because today she is the creative force behind the popular site 40 Aprons. On today’s show she’s sharing tips on how to get things done, including developing a virtual team that keeps her creative juices, blog, and social media content flowing.

Have you dreamed about having an inspiring Instagram profile with a large, engaged audience, you will love today's discussion. Kimberly Espinel shares about ways on how to improve your instagram game.

Today's guest, Joanie Simon, shares how taking the leap to start her food blog and food photography career changed her life! In addition to finding more engaging work, Joanie also started a YouTube channel to share her food photography experiences with a few other people and then it took off! Now Joanie's channel, The Bite Shot, has over 80K subscribers and has increased Joanie's reach dramatically!