Light Hustler: Making Your Mess Into Your Message

It wouldn't be a year-end episode without some sort of a year-end summary. So please enjoy this compilation of 2021's three most popular Launch your Book podcast episodes: How Do I Get Media Attention from my Book? What Did I Learn from the Party Girl Relaunch? and How Do I Throw a Launch Party? WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

In this episode, I discuss how you can have your reading at a book store even if you're not a famous author. I also offer other creative ideas and venues you may not have considered that will make your reading a fun and memorable event.   WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM    

To swag or not to swag, that is the question—for authors looking for a marketing edge when releasing their books. In this episode, Anna draws on her experiences with the S-word, when it worked and when it didn't.   WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

In this episode, Anna draws on her years of experience as an author and publisher to walk you through every aspect—design, story, marketing, cost, tools—necessary to create a great book cover.   WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

What are the five books Anna recommends this month to Portland's KATU viewers? Find out in this audio version of the TV segment.   WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

In this episode, actor Brianne Davis tells all about her roman a clef, The Secret Life of a Hollywood Sex and Love Addict, and how it’s launched her massive coaching business and speaking career.   WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Listen in on the hilarious virtual event Jeff Garlin and I did with Book Soup and find out why one of the key elements of getting a movie made is to first write the book.   WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Ashlea Hearn is a recent college graduate, a 1st Lieutenant in the Army Reserves and the author of Genesis Mortalis, Book 1 of the Take It Trilogy. She's also my mentee, and a completely delightful one at that. Listen in on our chat, hear how she got her book in countless bookstores and see why I think she's going to take over the world. WANT 7 DAYS OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Brian D. Meeks writes under his name and the pen name Arthur Byrne. He’s currently working on his 20th novel and has six non-fiction titles, including Mastering Amazon Descriptions: An Author’s Guide. Additionally, he has a thriving author copywriting business. And he's obsessed with NFTs—and how they fit into the writing world. In this episode, we talked about how his NFT project has inspired him to love writing again, why he writes some of his books on Facebook and how we can all start selling our writing as NFTs on bitclout, among many other topics (he's what's known in the talking world as a "digressor"). WANT 7 DAYS OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Ed Kressy has a much crazier story than your average addict with a crazy story. He also got a much bigger blurb-er than the average author. We got into both of those things in this episode. WANT A WEEK'S WORTH OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Ohhhhh, does your own book launch teach you some lessons and that goes double when it's a re-launch like my recent one for Party Girl. In this episode, I broke down what went right (fun events out of town, asking someone I knew to help me get in a cool store), what didn't (Launch Squad, I'm talking to you if you said you'd review the book and still haven't!) and what was kinda ehh for the money put out (a publicist). That last question really comes down to...Is this story worth $5k? Hear the whole rant in this episode! AND PROVE ME WRONG ABOUT REVIEWS BY BUYING THE BOOK AND REVIEWING IT HERE.

"Bad Art Friend" is a story that ran in the New York Times last week and it has the publishing world abuzz in a way only the publishing world can be. In this episode, I broke down my thoughts about the scandal and what I think it means for the future of publishing.   WANT A WEEK OF FREE WRITING TIPS FROM ME? GO TO WWW.YOURBOOKWRITINGTIPS.COM.

Erika Schickel author of You’re Not the Boss of Me: Adventures of a Modern Mom (2007) and whose work has appeared in The Los Angeles Times, LA Weekly, Tin House and Salon, discusses the launch of her new book The Big Hurt.   WANT TO RECEIVE A TIP A DAY FOR A WEEK THAT WILL GET YOU STARTED WRITING YOUR BOOK? GO TO: WWW.LEGACYLAUNCHPAD.COM/FREE-TIPS

In this episode, I read the final excerpt from my recently re-released first book, Party Girl.     WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

In this episode, I'm giving you another excerpt from my recently re-released first book, Party Girl.   WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

In this episode, listen to the first chapter from my recently released first novel, Party Girl.   WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Mimi MacLean is an angel investor who focuses on female-led companies with something to say. A mom of five, she’s also a CPA, a Columbia Business School graduate and the host of The Badass CEO, a weekly podcast where she interviews entrepreneurs and high-level executives to discuss business strategies, life experiences and what a Badass CEO needs to know. And I'm proud to say that Legacy Launch Pad has just released her first book, How to Be a Badass Female CEO: Slay the Competition and Reach the Top! Inspired by the statistic that fewer than two percent of female-led companies reach over a million in sales, How to Be a Badass Female CEO packs all of MacLean's myriad experiences into a guidebook for the female CEO's of tomorrow. On this episode, we talked about her process of deciding to do a book as well as the fear that you're not even conscious of which creeps up right before the launch.   WANT TO LAUNCH A BESTSELLING BOOK OF YOUR OWN? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM FOR A CHEAT SHEET THAT BREAKS DOWN

What you do after you've written your book can be just as crucial to its success as writing it. In today's episode, I'll walk you through what to do 60 days, 30 days and 7 days before your launch.   WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Career happiness coach Sarah Alaimo wasn't planning to write a book, let alone release it. So how did she come to launch her debut memoir? Listen to this episode to find out!   WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Re-launching your book once it's been traditionally published can be more complicated than you may imagine. In this episode, I walk you through how I did it for my first book, Party Girl.   WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM