Suncast

I’m going to argue that procurement (buyer OR seller) negotiations are just like hostage negotiations. Hear me out.Effective negotiations are crucial for uncovering hidden opportunities, maintaining control without aggression, and closing better deals. Mastering these skills can significantly impact business outcomes, ensuring more favorable terms and stronger relationships. And in procurement, there is often a lot at stake on both sides - and the hostage? Well, the project itself becomes the hostage.And, in a world where we are SPRINTING to install as many GW As possible, we need more savvy negotiators who are helping set our projects free!Chris Voss, a former FBI hostage negotiator and author of "Never Split the Difference," is a veritable expert with over 20 years of high-stakes negotiation experience. Voss now applies his hard-won insights to the business world. We’re going back in the vault to the time he agreed to come on and answer all my questions about negotiation.Get a pen & pape

Electrify Everything! Ok, we’ve heard that “Electrification” is coming, but beyond our Automobiles what else can be electrified? Did you know that cleaning up our built environment is one of the biggest clean energy opportunities today? In the U.S., buildings are the largest contributor to greenhouse gas emissions, representing 35% of total energy-related emissions. There are meaningful steps we can take to reduce the overall impact our buildings have on the environment while also improving how we use and enjoy being inside of them. For example, Today’s guest finally convinced me that the replacement of my gas stove with an induction stove not only makes ecological but also economical sense. But I learned so much more than appliance economics.Our communities need safer, healthier, and more affordable energy. Most listeners of this show agree with that. The Building Decarbonization Coalition (BDC) is harnessing the power of coalition to forge paths for effective upgrades that power homes a

Energy isn't a battle of fossil fuels vs renewables; it's about figuring out the energy transition together.As a North Carolina State Representative (GOP), John Szoka was once dismissive of renewables, as many might expect.  Yet, after serving five terms in the legislature, Szoka transitioned from a renewable energy skeptic to a champion, thanks in large part to his open-mindedness when presented with data from a lobbyist which conflicted with his own understanding of the value of Renewables. Rep. Szoka carried the Republican torch on clean energy by championing key bills, including House Bill 589: Competitive Energy Solutions for NC and House Bill 951: Energy Solutions for NC, two bipartisan pieces of legislation that each altered the trajectory of energy within the state.  Now, as the CEO of the Conservative Energy Network (CEN), he works to educate and engage conservatives in rural communities about the benefits and opportunities of clean energy. Szoka is a true believer and his work i

Finally, a feel-good story of independence and triumph!  There’s little more patriotic and American than the dream of starting out on your own and building a business that supports your family, serves your neighbors and builds a durable legacy. And we even have a “He left med school for this?” to pull your heart strings too. The true-life story of the rise of Summit Energy as one of the Inc 5000 fastest growing companies, now 2 years running, is a heartfelt look at how Culture truly does eat Strategy for lunch. In this episode, Summit Energy's co-founders, Eric Israelsen and Dallin Maw, share their journey from door-to-door sales to building a thriving solar business. Armed with a philosophy of continuous improvement and a desire to empower their customers and staff to be community leaders, they’re giving people reasons to trust the solar industry again. Tune-in as Summit’s Chief Empowerment Officer discloses how building their company helped both find fulfillment in work and life.&n

Have you ever wondered why clean energy is not only surviving, but thriving in RED states here in the USA? Despite the common perception that Republicans are against clean energy, states like Georgia (and AL, SC, and FL, not to mention TX!) are seeing significant solar growth. Republican Tim Echols, Vice Chairman of the Georgia Public Service Commission, discusses Georgia’s journey to becoming the 7th largest state for utility-scale solar (with 6GW!) and how they are gearing up to meet the increasing energy demands of expanding data centers. GA is expected to be a clean energy stronghold for years to come…what’s behind that growth and sustained interest?Expect to learn:How Georgia structured its solar policies to make financial sense for constituentsThe future of the IRA if Trump is electedEchols’s perspective on nuclear energy's role in meeting future power demandsThe outlook for EV adoption following pandemic slow-down and factory build-out delays from Rivian (and others)Don’t miss this

In 50 short years, solar energy transformed from a niche interest to a key driver of the global energy transition from fossil fuels to renewable energy. The Solar Energy Industries Association (SEIA) has been at the forefront of this transformation, advocating for policies, fostering innovation, and driving growth in the industry. Founded in the wake of the 1973 oil crisis, SEIA has worked tirelessly to give solar “a seat at the table” in Washington, and the fruits of their labor are plentiful.In honor of SEIA’s 50th anniversary, key figures from SEIA's past and present discuss the evolution of the solar industry. Abby Hopper (sitting CEO & President) hosted this panel with Fred Morse, Scott Sklar, and Rhone Resch (all key SEIA past leaders) to share their stories of the trade association’s 50 year rise and successes.  From watching solar energy evolve beyond it’s solar water heating roots to the sophisticated photovoltaic and battery energy storage systems of today, their stories hig

The United States just surpassed 5 million solar installations, but as excited as Abby Hopper is to shout that from the rooftops, she agrees we’re just getting started. While the last 50 years was about building a solid foundation (fighting for every inch), the next 50 actually has a lot more at stake.The Solar Energy Industries Association celebrates its 50th anniversary this year, marking half a century of progress, innovation, and entrepreneurship in solar energy and storage. Nico joined Abby Hopper, SEIA's President and CEO, at SEIA’s Washington, D.C. headquarters, to discuss the profound impact policy advocacy has made on the industry growth.  SEIA has also helped produce industry standards and public awareness that both professionalized and propelled solar to new heights. Our largest trade association has had a large role to play in keeping solar power at the forefront of America's energy future, and that future is looking bright.Expect to learn:How  SEIA has evolved as an organi

How can we meet the growing demands for renewable energy without losing precious agricultural land? Agrivoltaics! It’s one of the most exciting growth sectors in solar energy! This approach leverages solar photovoltaic (PV) systems without losing the property’s agricultural capabilities, thus unlocking fertile and scarce land’s dual-use potential. Few have done as much to proliferate education on this topic as Dan French, Executive Producer of the Solar Farm Summit.  We recently had Dan take over as a stand-in host for Nico, and he invited Mr. Dave Gahl, Executive Director at the Solar and Storage Industries Institute to discuss all that agrivoltaic promises and what barriers still hold this promising vertical back.  French and Gahl provide insights from the field where these practices are helping to stabilize farm revenue, enhance biodiversity, and support renewable energy goals. Expect to learn:Key barriers to wider agrivoltaics adoptionHow The Solar Farm Summit’s ca

I learned a staggering statistic recently: Almost 90% of solar panels are thrown away when they reach the end of their useful life.  In 2016, The International Renewable Energy Agency projected that 78 million tons of solar waste would be created by 2050. Within that waste sits a goldmine of opportunity: $15 billion in recyclable materials that most of the industry is simply ignoring. One entrepreneur, however, is transferring his e-waste knowledge and experience to this relatively new high-tech waste problem.Adam Saghei (sah-gah-ee), the CEO and founder of We Recycle Solar, has translated his background in reverse logistics and managing e-waste into building one of the largest utility-scale solar recycling operations in the world. Along the way, he discovered that off-the-shelf technology would only get them so far, so, he built the technology required to increase throughput and therefore accelerate recycling capacity. But, it’s still not enough.   WRS has the capacity to

When it comes to certifications and training in the solar industry, one name (or label) stands out and is recognized as the gold standard: NABCEP.  The North American Board of Certified Energy Practitioners is the certifying body for Solar PV and Battery Installers here in North America, and I’ve been told that the NABCEP certification test is as hard as the Professional Engineering (PE) exam! And, one trainer is the top educator for NABCEP (and many other areas of solar) in North America…Nico sat down with Sean White, a leading figure in solar education for more than 16 years, during the recent NABCEP Conference. Sean is also the IREC Trainer of the Year and Trainer of the Decade award winner; suffice to say, Sean's expertise is at another level. Sean’s "Introduction to Solar PV Design, Installation and Code - Self Study" is one of the most popular and reviewed courses in the industry - 11,0000+ students and nearly 2000 positive reviews!Think you’re ready to take the exam? Try Sean’s FRE

Mary Powell, CEO of Sunrun, has cast the vision of the leading solar brand in North America as a clean energy lifestyle company. She recently shared with Nico how Sunrun is accelerating the transition and nearing its millionth customer despite the typical electric utilities' “no and slow” culture.Under Powell's leadership, Sunrun installed more than 1 GW of solar in 2023, maintaining its position as the nation's leading residential solar provider. Even more impressive, perhaps, is how Sunrun’s “year of energy storage” netted an unprecedented growth rate of battery attachment to solar projects. They’ve also set a few key milestones in key markets like CA and Puerto Rico for grid services of distributed batteries.As a former utility executive, Nico asserts that Powell is “bilingual”, understanding how to navigate and communicate in both the private sector and Utility environments facilitating the integration of more renewables into the grid. Now, she is proving that distributed energy resources (like

Anti-dumping and countervailing duties (AD/CVD) are nothing new; they have plagued US-based solar developers and decision-makers since 2011. These duties, aimed at preventing unfair trade practices, greatly impact pricing and timelines of solar projects and generally seed uncertainty in the marketplace (at the outset, at least).  We now have a new round of trade investigations being undertaken by the US Dept. of Commerce. What’s at stake, and who will be most impacted?AD/CVD investigations were initiated 13 years ago to address concerns in the marketplace that Chinese-based solar module manufacturers were unfairly influencing fair market price of solar panels through dumping and government subsidies. On May 15th, 2024, the International Trade Administration (ITA) announced a new investigation into PV cells.  This time, however, it goes beyond mainland China and focuses on 4 additional countries of origin — Vietnam, Cambodia, Thailand, and Malaysia — countries that presently supply about 8

In the solar industry, we’re often building the plane as we fly it, as it were. This is ever-moreso evident in commercial and industrial (C&I) solar, a relatively untapped market with unique challenges. One of the key areas of failure is a lack of funding.  And, often, the culprit that leads to failed projects or lack of funding (ie, un-interested buyers) is poor processes.  So how do you teach due diligence and standardize processes when it seems we’ve been making them up as you go for so long?? Despite it still, at times, feeling like the wild west in solar development, there are numerous industry veterans who have vetted and validated hundreds, even thousands of projects and developed simple checklists, toolkits, and data room best practices to help any developer willing to seek professional guidance.Keith Cronin, Founder & CEO of SunHedge and instructor for HeatSpring, is a pioneer in the U.S. and Pacific Island solar markets. In today's episode, Keith shares his jou

Ever get annoyed when you order takeout and they give you the obligatory plastic wrapped napkin and plastic cutlery? If you’re like me, you politely decline, but most just take them and dispose of them directly in the waste bin.The world is drowning in plastic waste, and current solutions to a useful alternative aren't cutting it. PlantSwitch, a North Carolina-based startup co-founded by Dillon Baxter, uses agricultural byproducts to create a durable, plastic-like resin. With it, they aim to tackle the world of disposable cutlery. Their products are 100% compostable and decompose naturally, even without the need for commercial composting facilities.If your response to compostable cutlery is an eye-roll because they are neither reliable nor compostable, you’re in good company with Dillon.  That’s why when he takes a potential investor out to dinner, he invites them to cut into a thick steak with one of his compostable knives…they usually invest. And with those investments, PlantSwitch is o

If we’re going to address climate change through capitalism, we’ll need about $10 Trillion. The growing climate crisis demands that we take urgent action, but early-stage climate entrepreneurs still face significant barriers in finding the funding to bring their innovations to market. CEO and co-founder of Enduring Planet, Dimitry Gershenson, offers a solution to a critical funding gap climate entrepreneurs face. After building the Energy Access program at Facebook and seeing first-hand how hard it was to get access to this much-needed startup capital, Dimitry has leveraged his experiences and network to create a fintech platform that provides fast, flexible, and founder-friendly working capital to climate-focused startups.Enduring Planet offers non-dilutive capital (funding that doesn’t require a founder to give up equity or ownership) and comprehensive financial advisory services to help climate entrepreneurs navigate funding challenges. By doing so, they enable these startups to accele

Struggling with imposter syndrome? You're not alone. Returning guest (Ep 333, 687) Paula Glover, President of the Alliance to Save Energy, delves into one of the most common emotional challenges faced by leaders and entrepreneurs. Paula gets real about the self-doubt leaders face and the importance of authenticity in leadership. It’s rare to get this kind of honesty in a b2b podcast conversation, and Paula does it with guts and grace.As the head of the Alliance to Save Energy, Paula has been a champion for diversity and inclusion in the energy sector. Her experience shows how crucial personal growth and self-awareness are for effective leadership. The conversation touches on the significance of self-reflection, the power of words, and the responsibility that comes with leadership roles. If you’ve ever struggled with self-doubt, you’re in good company.  Oprah Winfrey, Maya Angelou,Tom Hanks and David Bowie are among the many professional performers, unquestionably successful, who’ve b

He came to America with ten thousand dollars and a dream of making it big. A few years later, he was a legitimate rock star, rocking arenas with Black Sabbath and Ozzy Osborne.  So why did this British rocker who achieved the height of music stardom give it all up and start an EV charging business? How did that turn into not 1 but 3 successful exits (his most recent for north of $80M to Enphase) and a fourth energy sector startup sure to find similar outcomes? Rue Phillips, a rockstar turned entrepreneur, has a story unlike any other we’ve told here on SunCast.Rue has always had an interest in electronics, so perhaps it’s a natural that when he hung up his axe he would find a way to leverage the trade skill handed down through his family.  But in the 90’s, EV charging and solar energy were hobbyist businesses for most aspiring entrepreneurs. Yet, Rue found himself installing EV charging infrastructure for the Hollywood elite, and parlayed that experience into fixing what he saw breaking i

US manufacturing is back! We were recently invited to a ceremony to celebrate the expansion of Nextracker’s dedicated steel torque tube manufacturing lines at JM Steel’s Leetsdale facility in Pittsburgh. This historic site, formerly Bethlehem Steel(the company that produced the landing craft for Normandy during World War II) now manufactures low-carbon steel tubes for solar trackers. Among the many dignitaries present at the event were 3 people on Nico’s yet-to-be-interviewed bucket list, so he got the chance to get some genuine reaction commentary and excellent b-roll of the factory line up-and-running (see our Youtube video for that!)You’ll hear from these 3 pioneering solar warriors in today’s episode:Yuri Horowitz, CEO of Sol Systems, David Crane, DOE Undersecretary for Infrastructure, and Kelly Speakes-Backman, Executive VP, Public Affairs at Invenergy  Each has an interesting perspective to offer on how the solar industry is reshoring manufacturing. Expect to learn:Ho

It only took me 8 years and 699 episodes to finally land today’s guest! But the wait was WELL worth it. You’re in for a treat. And it was recorded in-person at Strata’s HQ, so you might enjoy some of the extra footage included in the YT video version of this episode. Markus Wilhelm founded Strata Clean Energy in 2009, but readily admits that he didn’t have the right initial vision for the company.  In fact, it wasn’t till the THIRD pivot that he says they really found their groove.  By any measure, Strata has now become an undeniable success-story in the world of Solar Energy Development and Construction. Over the course of 15 years, Strata has grown from a small residential installer to a globally-recognized utility-scale developer, owner, and operator of clean energy assets. Yet, few have been able to get access to the man behind the curtain and unpack what makes him tick and how Wilhelm's background as a former media executive uniquely prepared him to grow the company to this

265,000!  That’s how many of you/us work in Solar Energy so far (and rapidly growing!)Yet, with 4 million solar installations in the U.S alone, Solar Energy is rarely featured in mainstream media. WHY?Probably True Solar Stories, a podcast created by Tor Valenza, also known as Solar Fred, aims to bridge this content gap with engaging solar-themed fictional tales.Valenza, once a Hollywood writer for shows like "The Dead Zone," "Dharma and Greg," and "Stargate SG-1” brings a uniquely solar flair (get it?