Top Secrets Of Promotional Products Sales

Quick question for you today: What if there were people in your market whose attention you absolutely HAD to get, in order for your business to be as successful as it could possibly be? In fact, what if reaching them was so critical that NOT reaching them was no longer an option for you? What […]

Very often in business we know just where we want to go. We know just what we need to do. We have the tools, resources, supplies and know-how. But if we’re not yet moving in the direction of our goals, it’s time to get an oar in the water! Imagine if you could get your […]

When I say the word “predictable.” How does it make you feel? Is it a positive term or a negative term? Today I’d like to ask you a question about predictability, and the question is this: Are you predictable? Hi and welcome to the podcast, so today’s question is this… Are you predictable? To some, […]

If I walked up to you and handed you $1,000, what would you do with it? Take just a moment and think about that, because the answer will tell you a lot about the way your business is structured. It’s been a while between episodes, which is pretty unusual for me. But I’ve been spending […]

In today’s podcast, I’d like to share with you the audio of the third video I did on the topic of Total Market Domination. In this session, I explained how to overcome the twelve obstacles outlined in our previous session. This podcast also mentions a free pdf mind-map you can follow along with. If you’d […]

Today, I’d like to share with you the audio of a presentation I did on the twelve obstacles to creating top of mind awareness and dominating your market. This is part two in our workshop series, so if you missed part one or if you’d like to see the videos that go with this series, […]

Hi and welcome to the podcast, this week I’d like to share the audio of a presentation I did recently on the topic of how to be the leader in your market and create the top of mind awareness you’ll need to dominate, in a good way! If you’d like to see the video that […]

We’ve been talking a lot lately about different levels of awareness, from the entry-level awareness necessary to let someone know we exist, to the comfort-level awareness we need for prospects to feel comfortable enough with us to place that first order, to the top of mind awareness necessary to start dominating your market. And all […]

In our last couple of episodes, we’ve been talking about different levels of awareness, starting with the entry-level awareness necessary to let people know we exist, then the comfort-level awareness we need to create so new prospects can feel comfortable enough with us to place that first order. But if you want to create the […]

Last week, we talked about the sort of entry level awareness that’s required before you can start selling to anyone. This week, we’ll kick it up a notch and discuss the type of awareness you’ll need to create if you want to truly make a name for yourself, become a recognized force in your market, […]

If there’s one ability necessary to begin creating an environment in which the people best suited to doing business with you have an opportunity to do so, it’s not bonding, it’s not rapport-building and it’s not schmoozing. It all starts with awareness. Simply letting people know you’re alive. One of the biggest issues that I’ve […]

Over the past few weeks, I’ve been talking a lot about the idea of dominating your market. It’s a topic that resonates with a lot of business owners and salespeople, but it also appears to make some people uncomfortable. So today, instead of talking domination, I’d like to talk to you about leadership. Every market […]

A few weeks ago, I posted a podcast and conducted a live training session in Chicago on the topic of Total Market Domination. Since then, I’ve gotten a lot of great feedback which made me realize that some people might not be comfortable with the title. To me, Market Domination is not a bad thing. […]

So what happens after a customer buys from you? “Thank you, have a good day. Bye-bye!” If the purchase is the end of your sales process, you’re doing it all wrong! I’m back from the ASI Show in Chicago, my last major industry trade show of the year. It’s always such a pleasure seeing our […]

How well does your current prospecting approach work? On a scale of one to ten, how confident are you that your current approach to prospecting — that is, identifying and bringing new clients through the door like clockwork — is completely dialed-in and as effective as it can possibly be? Do you have a clear […]

Most people starting out in our industry have no experience selling promotional products. That’s understandable. Maybe they had previous experience selling other services like print or embroidery, or maybe they had some customer service experience. That’s all fine. But there’s a disturbing trend in our industry now that I would like to see ended as […]

Would you believe that some people thought from last week’s episode that I was saying not to cold call? However did you get that impression?   

Some people hate even the idea of cold calling. Other people swear by it. But generally, at least once a month, someone will either talk to me about the problems they’re having with their cold calling efforts, or ask me my thoughts on it. So today, here’s my two cents. Cold calling. Just saying the […]

In our last episode, we discussed the fact that you can only really build and sustain a profit-focused business if you are consistently creating exceptional value for your customers. What’s a good gauge for whether or not you’re doing that? Ask yourself this: Are you being paid enough for the time you’re putting in? The […]

Recently I was explaining to our Inner Circle and AIM SmartEQP members about how to maximize their revenue within the 3 areas of customer contact, and more specifically, within the 9 focus areas that ensure profitability. Most distributors don’t even know what the 9 focus areas are, let alone how to maximize them, which gives […]