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Katrina German is the Founder and CEO of Ethical Digital, a social impact agency dedicated to harnessing the power of digital marketing to improve the internet for future generations. With accolades such as the YWCA Women of Distinction Award For Entrepreneurship and the Startup Canada Prairie Award for Innovation, she champions inclusivity, ethical practices, and technology research. Before Ethical Digital, Katrina co-founded OneStory, a pioneering video platform, and gained valuable insights into the tech startup world. She has since authored a book, Action Tracking: Master Digital Marketing in Under 30 Days. Her expertise in building relationships and advocating for underrepresented voices in tech makes her an important leader in the digital landscape. In this episode… Have you ever felt overwhelmed by the intensity of social media — how it might affect your well-being or even disturb your sleep? Are you curious how businesses, especially marketing agencies, can navigate these issues without compromising t

Sarah Bundy is the founder and CEO of All Inclusive Marketing, a company specializing in affiliate management services for a diverse range of clients, from e-commerce startups to billion-dollar brands. She has earned numerous accolades, including recognition as a Top 100 Female Entrepreneur, PROFIT500 honoree, and 40 Under 40 recipient. Beyond her professional endeavors, Sarah passionately supports female entrepreneurship through her involvement with For Female Founders, where she plays a crucial role in fostering growth and success for women in business. In this episode… How does one navigate the complexities of affiliate marketing to achieve business growth? Can leveraging performance-based partnerships truly transform a brand's approach to scaling and reaching new markets? With her extensive experience and innovative outlook, Sarah Bundy sheds light on how businesses can harness the power of affiliate marketing to drive growth and reach. Through her discussion on building effective partnerships, navigating

Edwin Choi is the Founder and CEO of Jetfuel Agency, a performance marketing firm specializing in direct-to-consumer brands in the CPG space. Beginning his digital marketing journey in 2009, he has helped grow eight-figure companies and started Jetfuel to build the agency he dreamed of while working in-house. Through a focus on paid social, paid search, and retention marketing, Edwin's agency has worked with major brands like Perfect Bar and Drunk Elephant. An advocate for sustainable brand growth, he ensures Jetfuel delivers amidst evolving economic and marketing landscapes. In this episode… Have you ever wondered how direct-to-consumer brands rapidly grow in today's competitive market? Is there a secret recipe for driving customer acquisition and retention effectively, and more importantly, could the right tactics and strategies make a brand go from good to great? How can data-driven marketing unlock potential growth that even exceeds aggressive venture capital goals? Performance marketing expert Edwin Choi

Nalin Senthamil is the CEO and Founder of Storylane, a SaaS company that helps businesses build interactive product demos in minutes. He is a visionary entrepreneur dedicated to transforming the b2b software experience. A Y Combinator alumnus, Nalin successfully co-founded and sold Kinderlime and served as the founding CTO at DAQRI, an AR wearables company. With expertise in tech development and strategic growth, he brings experience to his current venture, Storylane, which enables marketing and sales teams to create interactive demos effortlessly. In this episode… In the fiercely competitive world of SaaS, standing out is vital for growth, but how does one create a customer experience that truly resonates? Is there a way to showcase products in a way that's not only informative, but immersive and engaging? How can companies simplify the buying process to make it as friction-free as possible? Serial entrepreneur Nalin Senthamil shares the secrets behind building an engaging product experience in the SaaS doma

Howard Chang is the Founder and CEO of The Turn Lab, an innovative marketing agency. He is also the CEO of Just Boardrooms, a marketplace for business meeting space rentals. With over two decades of experience in the industry and three successful startup exits under his belt, Howard has a wealth of knowledge in entrepreneurship, technology, and creative marketing. He is passionate about redefining traditional models to create more evidence-based and results-focused services. As a cancer survivor, Howard has also been inspired to make significant life and business decisions that align with his values. In this episode… Have you ever considered what it takes to innovate in a traditional industry? What if the key to success lies not in selling more but understanding better? Is it possible to transform personal challenges into professional triumphs? Howard Chang, who faced cancer and turned it into a catalyst to revolutionize his professional life, shares his journey of redefining the marketing agency with The Tur

Lisa Genovese is the President of BottomLine, a hybrid between a research firm and a marketing agency that helps brands secure market share through in-depth research. With her extensive background in both marketing and agriculture, she brings a unique perspective to the company, specializing in uncovering key insights that drive critical business decisions and strategies. Throughout her career, Lisa has led BottomLine to assist numerous prestigious clients like Pure Encapsulations and Verge Agriculture, guiding them through market expansions, rebranding, and digital campaign optimizations. Her approach combines data-driven insights with innovative marketing solutions, resulting in measurable growth and success for her diverse clientele.  In this episode… Have you ever wondered why some marketing strategies fall flat while others resonate and convert? What if the secret to marketing success is simply a thorough understanding of the people you are trying to reach? Innovator and marketer Lisa Genovese discusses

Salman Sajun is the Founder and Executive Creative Producer at SSS, a production studio specializing in design-driven animation. With over a decade of experience, Salman has worked with top brands like Oreo, Barbie, Pepsi, and Lego, creating compelling visual narratives that captivate audiences. He transitioned from a background in economics, anthropology, and history to pursue his passion in the creative industry, demonstrating a unique blend of problem-solving skills and artistic vision. Salman's journey includes notable work at Mattel and a commitment to fostering a collaborative and respectful company culture at SSS. In this episode… Imagine establishing a realm where every commercial exudes exquisite design, meticulous craftsmanship, and abundant creativity. What is required to generate visuals that captivate audiences and endure in their memory long after the screen fades to black? Moreover, to what extent can corporate culture directly influence the attainment of such remarkable standards of excellence

Susan Groeneveld is the Co-founder of WS, a data-driven marketing agency serving the agriculture and animal health sectors. She is also the Founder and CEO of Sylvester.ai, an AI platform predicting pet health issues through visual assessment and monitoring. With over two decades of entrepreneurial experience, Susan also co-founded ventures like Cat Healthy, aimed at improving the quality of life for cats and their owners. Her roots in farming have shaped her problem-solving approach and commitment to delivering measurable ROI and outcomes in her ventures. In this episode… What does it take to market successfully in the specialized fields of agriculture and animal health? How does one shift from traditional agency models to embracing technology and innovation? Can an idea born in an agency setting evolve into a full-fledged nonprofit and a tech startup? Serial entrepreneur Susan Groeneveld shares how a background in farm life and an entrepreneurial spirit drove her to revolutionize the world of agribusiness m

Chris Vendilli is the Founder of Vendilli Digital Group, a Pittsburgh-based creative marketing agency that helps local businesses and organizations reach more customers online. He has a diverse background, starting in the US Air Force before transitioning to a career in law enforcement as a Pittsburgh police officer. While pursuing higher education, he discovered his passion for technology and began dabbling in online business, leading to significant success in digital marketing. Leveraging his entrepreneurial spirit, Chris shifted to his agency, providing web design, development, and online marketing services, with particular expertise as a HubSpot Platinum Partner. In this episode… Have you ever considered how a career in public service could translate into successful entrepreneurship? What can you learn from someone who has maneuvered his way through various public service careers before settling as an agency owner? Experienced b2b sales and marketing technologist Chris Vendilli delves into how, as a US Ai

Paul Jarrett is the Co-founder and CEO of Bulu, a company in the business of creating private-label subscription box businesses for some of the world’s biggest brands such as Disney, Clorox, GNC, and Discovery Channel. Paul and his Co-founder and wife, Stephanie, launched Bulu Box, Bulu’s flagship program in 2012 as the sixth subscription box to the market. Bulu pioneered taking subscription boxes from concept to creation and now they ship millions of boxes to happy subscribers nationwide. They specialize in working with multibillion-dollar retail brands by offering innovative solutions to go to consumers and they also offer e-commerce brands turnkey services such as customer service and fulfillment. Paul quickly gained recognition as a trailblazer and has been featured in the Entrepreneur Magazine, Forbes, PBS, Inc., CBS News, and many other major media outlets. In this episode… Have you ever wondered what it takes to navigate the complexities of e-commerce and logistics to turn a simple idea into a booming

Steve Whittington is the President of Roadmap Agency, a firm dedicated to driving business results for small to medium enterprises. With a deep background as a “recovering executive” and private consultant, he focuses on helping companies achieve at least 2x growth. Steve is the agency's driving force, specializing in a comprehensive approach that includes strategy, brand development, demand generation, sales, and customer retention. He is also the CEO of BoomBright Media, a startup that is bringing leading-edge digital display signage to the marketplace combined with creative services to develop unique immersive brand experiences. Steve is the author of Thriving In The Customer Age. In this episode… Are you struggling to scale your business effectively? What if there was a method to streamline your brand, sales, and marketing strategies simultaneously? Are you wondering how to align your organization for long-term success? Growth expert Steve Whittington delves into the transformative world of strategic busi

Mikey Richardson is Co-founder of Jacknife, a Toronto-based creative powerhouse focused on helping organizations build value through brand and design. He is a seasoned entrepreneur with an educational background in art and a passion for creativity and graphic design. Mikey's entrepreneurial journey began by co-founding a company in 1996 that eventually merged to form Jacknife. Under his leadership, the agency has worked with notable clients like Nike and has undertaken various projects from branding to workspace design. In this episode… In the competitive world of branding and design, finding your niche and standing out can seem daunting. But what if the secret to success is found not in what you present outwardly, but in the roots and core of your brand? Could an honest reflection on your company's identity yield the transformation you've been seeking? Certified graphic designer Mikey Richardson talks about harnessing the true potential of brands through creative design. He shares the intriguing journey from

Jason Friedman is the Founder of CXFormula. Through CXFormula he helps fast-growing, entrepreneurial companies gain an unfair advantage over their competition. His clients range from solopreneurs to companies like Foot Locker, Adidas, Nike, W Hotels, Universal Studios, Disney, Bank of America, Wells Fargo, Fidelity, Stanford University, and Harvard University. In 2008, Jason sold his first company Creative Realities in the high 8-figures. He has started and successfully exited four other businesses. In this episode… Have you ever wondered how some companies create unforgettable experiences that keep customers coming back for more? Is there a secret recipe for designing a customer journey that leaves a lasting impression? How does one tap into the innovative world of customer experience design and transform it into measurable success? Customer experience expert Jason Friedman reveals how to overcome the inertia that hinders customers and employees from engaging fully with your business. He shares CXFormula's a

Ben Dankiw is the Founder of NAV43, a digital marketing agency specializing in full-funnel digital marketing through paid media and SEO. With over 12 years of experience in the industry, he has worked with many prestigious clients, including Canadian Tire, Porsche, Ceridian, and TouchBistro. Ben began his career in paid media before developing a passion for SEO around 2015. He has successfully grown NAV43 by focusing on small- to medium-sized businesses, fostering strong relationships, and keeping abreast of digital trends and changes. In this episode… Just how complex has the world of digital marketing become? With data privacy making headlines and algorithms constantly changing, businesses find it overwhelming to keep up. How can you navigate these challenges and still find success? Results-driven digital advertiser Ben Dankiw shares how his agency has adapted to significant changes in the digital marketing landscape. He unpacks the evolution of his agency and its niche, moving from a restaurant-focused str

Payam Zamani is the Founder and CEO of One Planet Group, a hybrid tech firm that embodies his principles of combining business with a life of service. He is an Iranian-born entrepreneur, investor, and author who fled his homeland as a teen due to religious persecution. Payam co-founded AutoWeb, one of the first online car marketplaces, which went public in 1999. He is also the author of Crossing The Desert, an autobiography reflecting on his experiences of perseverance and embracing life's demanding journeys. Payam is a mission-driven individual who has invested in numerous companies while committed to improving the world. In this episode… Imagine fleeing your country at the age of 16, escaping religious persecution, and embarking on a perilous journey. Now, fast-forward a decade to find yourself at the helm of a publicly traded company worth millions. Serial entrepreneur Payam Zamani explores his powerful story, from leaving Iran to his tremendous success and challenges in the business world. He shares the e

Greg Hickman is the Founder of AltAgency, where he has trained and consulted over 700 agency owners, freelancers, and service providers. Greg specializes in helping businesses productize their services, monetize their expertise, and implement systems to improve client success and free up their time. With a wealth of experience from being a project manager at a large agency to founding his own successful agency, Greg has a deep understanding of the digital and creative agency space. He has a knack for creating systematic sales experiences and building team processes that scale. In this episode… In an ever-evolving digital landscape, how can agency owners, freelancers, and service providers navigate the challenges of scaling, systematizing, and productizing their services? Can the journey from hands-on service provider to a more leveraged business model really be achieved without losing the essence of what made the business successful in the first place? Greg Hickman, a growth marketing expert, melds productizi

Bob Froese is the Founder of Bob's Your Uncle, an innovative creative agency known for launching global brands and executing high-impact marketing strategies. With over two decades of experience in the advertising industry, Bob has led his company to work with clients like Canon, Mike's Hard Lemonade, and Popeyes. He grew up as a Mennonite in rural Manitoba with no TV, radio, or movie exposure, making his accomplishments in the advertising world all the more remarkable. In this episode… Have you ever imagined disrupting a global event like the Olympics without breaking a rule or launching an unknown brand to compete with giants in the industry? What if someone told you that achieving these feats takes more than traditional marketing tactics? Experienced brand and rebrand practitioner Bob Froese delves into how he turned a small agency into a powerhouse known for its audacious marketing strategies and out-of-the-box creative solutions. He shares how he navigated the challenges of rebranding his company and his

Marty Menard is the President and Chief Business Development Officer of GIANT Creative, a data-driven marketing agency focused on performance marketing and lead generation. With a deep commitment to the power of data, Marty steers GIANT Creative in delivering comprehensive marketing strategies across multiple channels for clients like McDonald's and Sola Salon Studios. As a serial entrepreneur, he has a track record of building businesses and investing in growth and leadership. At GIANT Creative, Marty's entrepreneurial spirit shines as he develops trusted partnerships while driving innovation in marketing.  In this episode… Have you ever wondered what it takes to build a marketing strategy that truly resonates with its audience? Why do some campaigns convert while others falter at the first hurdle? Could the secret lie in understanding and tailoring messages to a precisely defined niche? Serial entrepreneur Marty Menard explores how GIANT Creative overcomes the marketing challenges in industries like franchi

Ted Lau is the Founder and CEO of Ballistic Arts, a high-touch lead-generation digital marketing agency with over two decades of experience. Starting in video production, he transitioned to digital marketing to offer established mid-market B2B organizations a path to increased business through marketing efforts. Ted boasts a diverse clientele, from local organizations to prominent companies across North America. He is also co-host of the Marketing News Canada podcast, where he interviews guests from CMOs to astronauts. His entrepreneurial spirit, tenacity, and commitment to core values have helped shape and grow Ballistic Arts into a successful self-managed company. In this episode… Have you ever felt like you hit rock bottom with nowhere to go? Imagine building a business to find it resting on shaky foundations, teetering on the edge of collapse, with the weight of responsibility threatening to break you. What if there was a way out, a strategy that could turn it all around? Digital marketing expert Ted Lau

Clint Thompson is the Founder and CEO of DigiHype Media. Born from a passion for assisting small- and medium-sized businesses, DigiHype Media specializes in website design, branding, digital paid advertising, and more. With a proven track record in sales management and marketing, Clint has over a decade of experience in digital marketing. His approach focuses on demystifying the digital space for clients and providing value through education and results-driven strategies. His philosophy of "we can, we shall, we will" drives the company forward, offering inclusive digital solutions for businesses of all sizes. In this episode… Have you ever wondered how a company evolves in the fast-paced world of digital marketing? Would you like to know the secret behind thriving partnerships and how they play a critical role in a business's success? How can an old-school sales approach blend seamlessly with modern techniques? Digital marketing professional Clint Thompson delves into his ten years of experience in the digita