Edge Of The Web - An Seo Podcast For Today's Digital Marketer

If you have listened to our show for a while, then you know how much we love the SEMrush tool. It is one of our favorite tools and it is used every day in our agency. So, we held back our excitement as we talk to Ashley Ward, the Corporate Speaker for SEMrush. Ashley, a former newspaper journalist, has spoken at conferences all over the world about content marketing and shares with us today about the importance of storytelling. Every business has a story to tell and telling that story is one of the best things you can do as an organization. Plus, we discuss a few of our favorite features of the tool and learn a few new ones too!

This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake City where she talked about the importance of using video in Facebook Ads. In this episode, we ask her: - The importance of video ads and the results she's seen - What makes a good Facebook video ad? - Pros/Cons of using the boosted post - Does the length of a video ad really matter? - Is there a specific formula/template she recommends for a video ad And more! Plus we discuss the newest update from Google Chrome, Google's new feature "Talk to Books" and the new Pinterest layout. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/

Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a way that is self-sacrificial, but rather such a way that all parties benefit greatly - which results in both immediate and long-term success. Bob Burg is the author of the new book The Go-Giver Influencer and he is joining the show to talk about his newest parable. You may know his most popular book "The Go-Giver" which has been named by Inc. Magazine as one of the most motivational books ever written. Bob has some great insight into how you can get more sales by having a giving heart and he shares with you his 5 secrets of genuine influence. Listen to the shortened edition of EDGE of the Web as we talk to this best-selling author today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social m

What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont? Shane Snow, the author of the upcoming book Dream Teams and founder at large of Contently, joins us on this episode to talk to us about the what he has learned from history about what it takes to work together as a team. Plus, have you heard about the impending Gmail update? What will that mean for email users going forward and we're diving more into the latest Facebook news as CEO Mark Zuckerburg just finished testifying in front of Congress for two days. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!

It's a little bit like the movie "Inception" on today's show as we're talking about how podcasting helps SEO...on an SEO podcast. Sherry Bonelli, the founder and CEO of early bird digital marketing, has written a series of articles on Search Engine Land about the benefits of podcasting and how SEOs can use it to help improve their organic presence in the SERPs. So in this episode, we explain our process for every episode of EDGE of the Web and how we use it to help us gain more leads! All this and more...Today on the EDGE. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!

It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Michelle is the Director of Client Services of Clix Marketing and she is a regular presenter at SMX and HeroConf - speaking all things PPC. She wrote a great article on Search Engine Journal explaining audience layers and how you can improve your PPC campaign using them. We deep dive into PPC this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!

Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with him in this show about paid search. He's spent a lot of time learning and testing audience layers in AdWords and has some great insight into targeting audiences with your paid ads. Also, he wrote a great article that every agency and CMO has a problem dealing with - and that's the dreaded budget talk. How do you handle this conversation as an agency and we also break down the relationship between sales and marketing. Listen to this fun episode with Erin, Tom, and Dan - today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your compreh

Here in central Indiana, we're tired of this cold. It's been a long winter and so we decided to catch up with Jeremiah Smith of SimpleTiger in Sarasota, Florida. He started his own agency in 2007 and now focuses solely on SaaS companies. He's a great SEO and has helped countless companies achieve SEO success and so we pick his brain about advice for SaaS companies, the future of search and where small businesses can take advantage, and we catch up on the latest news in the search industry. All this and more - this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!

What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that Google has begun showing search results with no organic listings or ads? What does that mean for the future of SEO? All this and more - this week on the EDGE!

A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to Phil Singleton about what is all in this document. What pieces of juicy gold are in there that you can use to develop your new website and SEO strategy? Find out this week on the EDGE!

Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In this episode, we talk to Loren about the backstory of Search Engine Journal and how it got its start plus we dive into the state of publishing in 2018. We also sprinkle in a little talk about Google Search Console and the latest updates from AMP Conference. All this week and more on the EDGE!

Results or Die – that’s the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett Moon, has authored a new book called the 10x Marketing Formula (due out March 27th) and he joins EDGE of the Web to talk about some of the ideas and inspirations behind the new book. The basic formula we follow is this: write good content, sprinkle some SEO dust on it and then people will be throwing money at you. Except, it doesn’t happen that way. Garrett wants you to blow the roof off of last year’s marketing numbers and to do this, it requires a mindset shift. Learn more about the book and how you can get 10x results – this week on the EDGE! SPONSORS CoSchedule We’re excited to welcome a new sponsor to the show – CoSchedule – the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE p

Last year, Google released a new feature to Google My Business pages called Google Questions and Answers but most business owners have no idea it even exists. Aaron Weiche is the Chief Marketing Officer at GetFiveStars and he has some great tips and insights into how businesses can take advantage of this feature from Google. Have you checked your business's Q&A feature? You might be surprised to see what's there! All this week (and more!) on the EDGE Sponsors CoSchedule We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For

One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created communities for their brands, but how do you make your brand successful and how do you motivate your community to take action? Carrie Melissa Jones, founder and CEO of Gather Community Consulting, has helped build communities since the early 2000s and we were lucky enough to spend an hour with her to hear from her how she helps brands build communities. Plus, how will the new Facebook feed update change the way companies build a community on Facebook? Will we begin to see a shift towards groups? Find out all you need to know about building a community from one of the best, this week on EDGE of the Web! Sponsors CoSchedule We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing c

The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the future of search and that's where we are going today too. Where has search been and where is the search industry going? Find out today with Will Critchlow. Plus, Will and his team at Distilled have created a great SEO split-testing tool called Distilled ODN. What is SEO split-testing and how do you implement this new tool? All this and more, today on the EDGE! Sponsors SMX We are two months away from SMX West - the leading conference for SEO and SEM Professionals. SMX West will take place March 13-15 in San Jose and will have tracks focusing on SEO, SEM, and Retails. Some of this year's topics include: AMP, Voice Search, Progressive Web Apps, Video Ads, Shopping Campaigns and more! Also, SMX officers 6 pre-conference workshops to choose from for additional training and you'll have plenty of opportunities for networki

We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons she learned in the differences between managing a Facebook Ad campaign vs. a Google AdWords campaign. Plus we discuss the new Google Search Console, the new Google Assistant Directory and is Facebook working on creating a competitor to the Amazon Echo Show? All this and more, this week on Edge of the Web! Sponsors We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into yo

"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on a regular basis. For businesses, leveraging voice search presents one of the greatest challenges yet and so we reached out to Duane Forrester, the VP of Industry Insights at Yext, to break down how businesses should be tackling voice search and adapt their marketing for voice assistants and agents. BONUS: For our email newsletter subscribers, you will receive special bonus content from our interview with Duane Forrester. We never get to cover all of the topics we want to in an episode and sometimes the conversation takes place before and after the show. Sign up for our newsletter as we're sharing exclusive content with our guests every week! To sign up for our newsletter, sign up here: http://edgeofthewebradio.com/newsletter/ Sponsors We're excited to welcome a new sponsor to the show -

Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it definitely perked their interest. While we tend to focus on digital marketing topics for our show, we know that a lot of our audience are in management roles and could learn a few things from the book. So we reached out to Kim Scott, the author of the book "Radical Candor: Be a Kickass Boss Without Losing Your Humanity", to see if she could come on our show and answer our questions about the topic of "Radical Candor" The book was released earlier this year and it has now become a New York Times and Wall Street Journal bestseller. In the book, she shares personal stories of her professional development as she worked in Russia, to starting her own company, to running successful teams at Google in how she developed the concepts she talks about in her book. Giveaway We are giving away ONE FREE COPY of Kim Scott's book "

How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is the CEO of the Marketing Insider Group and he spoke about this subject at Content Marketing World a couple months ago. In this episode, we'll talk with Michael about how he convinces CEOs and CMOs to invest in content marketing and share a few secrets on how to measure the ROI of that content. Michael also dives into the ROI topic in his book "The Content Formula" which provides a step-by-step guide for delivering ROI on your marketing. Plus we discuss AI, Black Friday sales, and the new captcha coming from Facebook - all this week on the EDGE! Giveaway We are giving away ONE FREE COPY of Michael Brenner's book "The Content Formula." To enter our contest, head over to our Facebook Live conversation and leave a question or comment for Michael and we'll choose one as the winner! You have until Friday, December 8 at noo

For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite comics and put them into a book. "Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" has captured so many of our industries biggest moments and brought a little humor to the situation. We talk to Tom in this episode about his background in marketing and why he started to draw cartoons about the marketing industry instead of a wider audience. CONTEST If you want to win a free copy of Tom's new book, we are giving away a free book to the person who gives us the best caption for this comic panel To enter the contest, visit http://edgeofthewebradio.com/giveaways/ to submit your caption and be entered to win!