Edge Of The Web - An Seo Podcast For Today's Digital Marketer

Too many digital marketing and SEO professionals leave something out of the strategies they present to clients: Robust backlinks are the missing pieces of the puzzle, but they have to be done right in a Google-friendly approach to see success. When Adam White, founder, and CEO of SEOJet, want to get SEO results, one of his main go-to strategies is building great backlinks. But unfortunately, far too many digital marketing professionals don’t actually know how to do it right. Luckily, Adam is this week's featured guest on EDGE of the Web episode 330. He is on a mission to help bring new levels of legitimacy to SEO practices, and he wants you to know that YES, you CAN (and must) build awesome, Google-friendly backlinks that will do wonders for your sites. Check out this episode to get EDGEucated and practice digital marketing tactics correctly

The H1 Debate Continues Google has previously said the use of H1 is not important to SEO because semantic analysis is the key. Others, however, note how H1s do impact SEO in terms of what appears in SERPs.   Transparency Boosts Data Sharing by Consumers When companies are more transparent about how consumer data is used, people are more willing to share their data, to the tune of 73% in 2019 as opposed to only 66% in 2018 according to Accenture Interactive.   New Lead Form Extensions Being Tested by Google Ads Businesses can capture more customer information with a strong special offer that can only be accessed after filling out a lead form, which advertisers can customize.

When your ultimate goal is to improve your site’s search position, there’s no better way to get started than with a search engine optimization audit. Everyone wants to boost the search position for their website but fewer realize that you start chasing SERPs after you conduct an SEO audit.  This week's featured guest is Andy Drinkwater, SEO Consultant and Owner of IQSEO. Andy got involved with SEO work in the early days of the industry. Over the years he has developed an incredibly comprehensive SEO audit process, which is the starting point for figuring out how to boost your site’s search position. Check out episode 329 of EDGE of the Web to watch Erin geek out about SEO with Andy. They review all the SEO tools available and how each tool can help you with specific SEO factors!

Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go beyond short-term results and focus on long-term content marketing that actively builds relationships with audiences over time. Don't let the pressure to deliver short-term results turn your focus away from developing a long-term content marketing strategy. No one knows more about content marketing than our special guest, Joe Pulizzi, on episode 328 of EDGE of the Web show. Most people know him as the founder of the Content Marketing Institute and Content Marketing World. He’s written and co-written five content marketing books. If you want to create an effective content market strategy for long-term goals tune in to learn from the best, Joe Pulizzi, here on episode 328 on EDGE of the Web!

NEWS SYNOPSES: Google Gives Webmasters More Control Over Their Search Listing DisplaysThree new meta tags allow for controlling the max length of a text preview, duration of a video preview, and size of an image preview. An HTML attribute is also available to help with this.By Barry Schwartz  Broad Core Algorithm Update by Google on September 24thGoogle announced ahead of time this broad update would start rolling out on September 24th, which is only the second time Google has much such an announcement ahead of a major update. By Matt Southern Who was Affected by Google’s September Update?It looks like at least one aspect of the update might have been a crackdown on a popular link scheme exploiting a ranking loophole at Google related to 301 redirecting expired links to a website. By: Rodger Montti

SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built the marketing dept. at Ahrefs. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry-leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He’s also the author of many data-driven SEO research studies and a number of detailed marketing guides. If you want to effectively market a SaaS offering but don’t know where to begin, you can learn how to start with Tim Soulo here on episode 327 on EDGE of the Web!

Do you know all the ways to incorporate Quora into your PPC strategy? Maybe you’re not including Quora in your PPC plan because you don’t know where to start! Joe Martinez, Direct of Client Strategy at Clix Marketing joins us again for a special EDGE of the Web episode. We decided one show wasn’t enough time for Joe to provide all of his insight on successful PPC strategies using Quora. But this show is a little different. We asked our listeners and viewers to provide us the questions before and during the live show! An exclusive Q/A session with Joe Martinez picking his brain all things Quora and PPC. You will not want to miss this!

What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you’re not including QUORA in your PPC plan, you’re missing out, especially with its 'Promoted Answers' feature! Our returning guest Joe Martinez, Director of Client Strategies at Clix Marketing, joins us in the studio to discuss all things PPC!  Our expert Joe has been a speaker and writer for many of the various sites we follow, including Search Engine Land, Marketing Land, WordStream, SMX, PPCHero, and Quora. Joe also has recently started his own podcast to teach the world about Paid Media!

Host Erin Sparks and Guest Joe Martinez discuss this weeks trending topics: Google Changes the Meta Robots Nofollow Tag from a Directive to a Hint The Nofollow page tag was previously a directive to stop a web crawler from following links, but now it’s just a hint, which means a Google crawler may or may not obey the Nofollow tag.  Google Launches Two New Link Attribution Tags rel=“sponsored” is for links created as part of advertising, sponsorships, etc. and rel=“ugc” is for links in user generated content. Both will be treated as hints for links to exclude as ranking signals.  Google Says Ranking Factors Don’t Include Content Accuracy Google thinks machine learning isn’t quite good enough yet at assessing content accuracy to make it a ranking factor, which is why it relies instead on various signals for topic relevance and authority.

Was There a Google Search Algorithm Update Around September 4th or 5th? Inquiring minds want to know, but it can be hard to tell. Anyone with a site that suddenly drops tends to sound the alarm, which may or may not indicate a change.     The Latest Quality Raters Guidelines Update from Google The biggest changes were made in the YMYL (your money, your life) section, which was entirely re-written. If Google is talking about it, you should pay attention, but there is no need to panic.

If your business or client’s business gets all of its customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local reputation have to do with your ability to drive traffic to your pages and close deals? Google’s monopolistic stranglehold on #LocalSearch can be frustrating, but there’s still lots businesses can do.Our guest today is Mike Blumenthal, a.k.a. "Professor Maps," is a leading expert on all things related to Local Search, including reputation. He is ready to share his insight about reputation and its impact on businesses in the post-Amazon economy. Mike was the founding partner of GatherUp, which is a computer software that helps businesses provide better customer experience through customer reviews and feedback!  Mike also co-founded LocalU, where he works on weekly podcasts and newsletters to help plan conferences and moderate the forums! Mike is actively publishing content across his own personal blog, industry webs

Don’t miss this week’s edition of the EDGE of the Web podcast when our special guest is Marie Haynes, Owner of Marie Haynes Consulting Inc., who will provide commentary and analysis on all the latest Google updates for #DigitalMarketing during the news roundup segment of episode 324. This week's topics: FTC YouTube Investigation Settled by Google Google resolves an FTC investigation against YouTube for allegedly violating children's privacy law. End of August Google Algorithm Update? There have been signs of an algorithm update on Google that has occurred towards the end of August. Links Helping With E-A-T? How to obtain expertise, authoritativeness, and trustworthiness? Who truly knows?

Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and trust! So what exactly is Google E-A-Ting? Find out everything you need to know from Marie Haynes, Owner of Marie Haynes Consulting Inc., who has been completely obsessed with understanding Google Algorithms! You won’t find someone who knows more about Google’s E-A-T standards and algorithm updates, so tune in to episode 324 of the EDGE of the Web podcast to get the inside scoop on what Google is E-A-Ting!

Don’t miss this week’s edition of the EDGE of the Web podcast when our special guest is Bill Slawski, Director of SEO Research at Go Fish Digital, will provide commentary and analysis on all the latest #DigitalMarketing #SEO headlines during the news roundup segment of episode 323. This week's topics: New Types of Structured Data Added to Google Search Console Google Search Console has added three more types of structured data; Product Markup, Sitelink Searchbox Markup, and Unparsable Types. Bulk Reviews for GMB Google is making it easier to do bulk reviews, replies, and flagging across many listings at the same time. Podcast Listening Continues Growing The usage of podcast mobile app has grown 60% since January 2018 and is expected to continue growing. Podcasts are turning into the top platform to advertise on.

Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know from Bill Slawski, Director of SEO Research at Go Fish Digital, who has been doing SEO work for 20 years. You won’t find someone who knows more about Google’s inner workings, so tune in to episode 323 of the EDGE of the Web podcast to get the inside scoop on the latest SEO developments.

Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He’ll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines: Podcasts results expected as SERP results in Google We’ve already seen it popping up- SERP results with podcast episode info and a play button from Google search. This feature is going to be prime real estate! Amazon Echo keeps overwhelming stronghold on market share With over 76 million units sold- Amazon Echo continues to be the clear leader when it comes to at-home (or office) smart speakers. Over 106 Million people affected by the Capital One hack 30 GB of data was stolen from Capital One in a hack where the accused used a rented server to gain access, and siphon off data, including Social Security Numbers, and bank account numbers.

If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you’ll want to learn how to fight back. Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He’ll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines during the news roundup segment of episode 322

Don’t miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He’s a leading PPC expert and will also provide commentary and analysis on all the latest #DigitalMarketing headlines during the news roundup segment of Episode 321.

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search Engine Journal says he’s one of the 23 Top PPC Experts You Should Follow in 2019. Who are we talking about? Kirk Williams of ZATO Marketing, and he’s going to join us for episode 321 of the EDGE of the Web podcast to talk about smart shopping ads and campaigns. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!  

The Digital Marketing news roundup on the Site Strategics EDGE of the Web podcast makes sense of the latest headlines. This week’s episode features special guest Shay Rowbottom of Rowbottom Marketing, and explores Google's new social network, possible algorithm updates, and LinkedIn moving beyond "business only" style posts.