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In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how to take your concepts and communicate them in a way that gets action as well as results from the people that you are serving. As visual learners, we learn with pictures and frameworks. They are the key to inspire understanding and results. If we don’t get it right, your marketplace will be lost in complexity and confusion, there’s no understanding and what really happens is that there is no progress. When we get it right, the mess becomes simple, your audience sees themselves in there and it gives them path to results. It’s how they take their first step. The 3 things that you need to know: Geometry is real. There’s basically squares, circles and triangles. Emotions are imbedded. Your audience identifies with the fears, frustrations, aspirations, and dreams. Choreography gives it life. The syntax and process to unpack it will move them. The Framework Formula Here are the 4 common elem

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, answers a question about whether it is time to quit your job and go from job to entrepreneur. As risk mitigators, entrepreneurs must weigh the risks before moving forward. If you do not get it right, you are living a dual life, there is no joy in earning, and you find yourself in no or low cash flow. If you get it right, you feel like you are in flow, you are monetizing your passion, and you find freedom and cash flow. The 3 key principles you should understand: Committed vs reckless. There’s a difference between being committed and being reckless. Plan and test. Put strategies in place and get feedback. Set your scale threshold. Not everyone has the same transition point. The Entrepreneur Transition Formula Preparation: It is about your thinking. Clarify what you are passionate about but passion itself isn’t enough. You must create value in other people’s lives with your passion. Also, interview th

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, teaches you how you can get your market to message right by building a bridge between the two. If you want to build an audience or a following, you need to be able to spread the right message to the right ears at the right time in the right way. This episode will teach you how you can get your market to message right by building a bridge between the two. If you do not get it right, your message gets lost and no one sees it. Nobody is there for your content and you end up with no sales. But if you get the market and the message right, there is clarity. Once they have it, your message becomes music to their ears and deals end up getting done. The 3 principles that you need to know: They need to feel understood. You have walked in their shoes or understand what it’s like. They need to see a path. That you can take them from point A to point B. Transformation drives value. Articulate the transformation th

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, discusses about how you can create a training that builds in transformational results for the people that buy, use, attend and learn from you. We need a killer program for it because if we do not do it right, there is no one that has attention on us, there is no demand and it results in the fact that we can't improve other people's lives. When we get it right, there is an intense focus on us, we are in demand and the users get the results in the process. The 3 principles that you should know: Insights drive transformation Feelings deepen retention Action steps will lead to results The Killer Program Paradigm This framework will allow you to make an experience and build the feelings necessary to give your audience the action steps which in turn gives them the results in the process. Education: They come to us for training and so we educate them. We give them the insights which are not just

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, shares with us the framework and the tools so that you can build a lead magnet that converts. If you do not get it right, we're going to end up with a bunch of lookie-loos, we are in a situation where there's literally no traffic and we don't even get that first date with our audience. But if we get it right, qualified people will be attracted to our content, they even share it and you end up with courtship which is a trusting and loyal relationship. The 3 key principles that you need to know: They are looking for something It solves a specific problem It highlights a bigger solution The Lead Magnet Pillars The objective here is to get something that actually attracts and converts. There are 3 keys to it: Educate: They got to feel that it’s going to educate them. There should be information that is useful. The easily digestible content that you provide should empower them. Engage: It

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, about how you can engage your audience or market so that you excel in your presence out there and build a following that is going to champion you. If we don’t get this right we are going to feel deserted, it leads to feeling ignored and there is no growth. But if you get it right, there is a crowd and it is populated, you will enter into conversations and ultimately it becomes a stampede as they want to be a part of the community. The 3 principles that you need to know to building engagement with your market: Speak to their desires. Understand their dreams and aspirations. Get their commitment to do something. Decision is simply the catalyst. Only a few them are immovable. The Engagement Elevator This framework helps us to understand the following 3 pillars of engagement: Heart: It is about incorporating the emotional side. It may be a story, a statement or something that grabs them emotionally firs

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about moving from goal-setting to goal-getting using something called The Achievement Ladder. If we are not focused on achievement and goal-getting, we end up with spotty success, we have a complete lack of drive and we start to stew pessimism. When we get it right, we will walk through the success gateway, we are hyper-driven and we approach things with a knowing. Here are the 3 things that you need to know: Micro-successes are key Blame builds walls Positive expectancy The Achievement Ladder Goals are useless unless they are energized by emotion. They should be aligned with your vision and purpose. This ladder of achievement is meant to infuse you with the energy so you move from goals to success. Personal Growth: At the very bottom of this framework is personal growth. In order for you to succeed, you need to be willing to do things and have that inherent desire to grow. Perseverance Purpos

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, continues the journey on productivity and talks about how you can maximize your success in such a way that accelerates you toward your destination. If we don't understand how to do it, we end up with no process, we don't recognize successes along the way and we're just not successful. On the flip side of this if we get it right, we become process driven, we celebrate our successes along the way and ultimately we have learned-success. Here are the 3 things that you need to know: Lessons are key Process brings control Blocking moves the ball The Success Maximizer Here are the 8 areas of focus for maximum success: Reflect: Define and celebrate your wins. Reflect where you are and where you have come from. Lessons: List the top 10 lessons from the past year. This is where you start to get the growth. Attitude: Where did you spend most of your time from an attitude perspective? Were you pe

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can be more productive with the help of successful rituals or habits in your life. If we don't get such rituals right, we find ourselves in a confused state, we are totally unfocused and we ultimately end up with no results. When we get it right, we have clarity, everything we do is intentional and we start to complete tasks. So here are the 3 principles that you need to know: Focus precedes action Actions don’t equate to completion Fulfillment is your true currency The Productivity Sphere This framework will allow you to divide your time in the morning and later in the day. Each activity gets a maximum of 90 minutes. The activity doesn’t have to be the same for everyone. You can use this as a reference to create your own sphere of productivity. In the AM Creativity: This is the time to be creative. You can spend the time generating ideas and writing them down. It is not nec

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about your value because if you don't get value right no one sees you, people don't have interest in you and there is no sale. However, if you get it right, you're seen by your marketplace and the potential folks trying to hire you, people are curious and want to know more, and ultimately they buy. Here are the 3 things that you need to know: Transformation drives value Process gives confidence Results create certainty The Value Articulator This framework allows you to articulate your value so that you are able to speak to your audience in a succinct way. Who: Who do you help? This is our market. What: What results do you help people get? How: How do you help? This is the process. Problems: When you talk about who and what together, it’s really about the problems you solve. Transformation: It’s between what and who. We get transformation by matching the people we work with, wi

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about negotiation, helps you understand the concept of conflict and shows you how you can go from contention to solution. In any type of negotiation, if you don't get it right, it's going to be an energy drain, the conversation will stall and you find yourself in a constant battle. If you get it right, you start to make progress, get some understanding and finally, produce some sort of resolution. The 3 principles that you need to understand are: The details bogs you down The meaning that people give to situations is highly emotional We need to find our solutions above the meaning and details The Solution Pathway To go from contention to solution, there are a couple of things to understand: Observations: What happened? This is the detail, the stuff that we get caught into and we can’t get away from it because we’re stuck in the specifics. Emotions: What made it happen? What are the m

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, reflects on being grateful and the concept of gratitude in life. If you don’t get gratitude right, you are going to be limited with energy because it sucks us dry, you will find yourselves full of angst and if you are not gracious, you will find yourself alone. But if you get it right, you will have unlimited energy, you are going to be happier and ultimately it makes you magnetic. So, here are the 3 things you need to know: All gratitude is generated from within The actions you take will give it life The habit of appreciation comes from practice The Gratitude Grid We are going to look at elements that are internal to you, activities you need to undertake and we finally look at the practices that need to come to life. Internal Notice: We have the ability to notice things—negative and positive. Look around and appreciate the things that are good and what can be improved. Humility: Do not allow your e

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can create valuable content. We discuss on what it takes to create content that is perceived as valuable so that you are much more in demand as an influencer. If we don’t get it right, people are going to perceive your content as trivial, it will feel complex and what happens is that your content gets forgotten. But if you get it right, people will realize that it is useful, simple and ultimately it becomes unforgettable. The three principles that you need to consider when doing this: Distinction comes at the end It comes from their world Actionable leads to impact The Thinking Hierarchy Essential: At the base level, it has to be essential in their lives. It needs to hit home. Otherwise they are going to perceive your content as junk. So, at the base level, you need to make it informational to make it atleast 1X important. Expansive: The next stage where your content should deepe

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can brand yourself and create a personal brand so that you become that premium provider who is sought after because what you know makes a big difference in people’s lives. If you don’t get this right, there is going to be tons of friction, you will start to feel isolated and ultimately you will be invisible. If you get it right, you will be in this natural state of flow, you will create a community and you find yourself in demand. So what you need to realize is that deeper thinking leads to valuable impact, your positioning is intentional and you need to have platform obsession. The Influencer’s Evolution There are 6 stages to it: Purpose: What is your purpose? You are it. This is really about you. If you don’t get it right, you will find friction in life and if you get it right, you end up with flow. Perspective: This is about what you know. You know it. It will be a drain if you

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks with John Lee Dumas, the founder and host of one of the best podcast in the entrepreneur space, EOFire about three simple keys to his success. About John Lee Dumas John Lee Dumas is the founder and host of EOFire, a top ranked business podcast where he interviews inspiring entrepreneurs daily. Before getting into the podcast space, he served eight years in the army. After he came back, he went through a six year struggle in his search for meaning and making an impact. His journey took him through a law school to corporate finance to real estate. With some wins and some failures, he just wasn’t happy. So, in his search for content he discovered some incredible podcasts which were free, valuable and constant. But he found out that the frequency in which they were published wasn’t enough for him so he started his own podcast Entrepreneur on Fire which is published 7 days a week. As of now, there are

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can create a compelling customer promise so that you not only end up with customers for life but with evangelists who are ready to do anything for your business. If you don’t get this right, you will have no distinction in the marketplace, the perception of your value is low and you end up with customers who are runaways. They will buy from you but there is no loyalty and connection. But if you get it right, competition will fade away, your price will not matter and you will build an army of evangelists. To make it happen, here are the principles that you need to know: Expectations are transactional, Be focused on their identity, and Create a buzz from the delivery. The Customer Promise Amplifier This tool allows you to figure out how you deliver your promise to customers in terms of execution, perception, buy criteria, type and impact. There are 3 levels to this: Expectation leve

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about defining your business persona and creating a business identity. It is how your customers, employees, team and the people around you identify with your company and brand. We need to be really particular about creating an identity for our business. If we do not get it right, we have no direction as an organization which leads to hiring people that don’t fit our identity needs. Ultimately you are not going to be able to build loyalty in your business. But if you do it right, you are going to create a group of people that are on a mission, they are going to be totally dedicated for your cause and outcome. All these result in the creation of a valued brand. So, what you need to know is that your culture is your aquarium and you need to keep it cleansed. Your tactics are driven by values that you set in the organization and the results are the byproduct of the identity that you create. Business

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about defining yourself to create your identity because it is one of the most important choices you can make as a person. If you get it wrong, you are lost because you don’t really know who you are and what you stand for, you get inconsistent results and others lose trust in you because they can’t trust the response. If we get it right we get clarity, become directed in a particular direction and ultimately we become highly trusted. So, what you need to know is that your identity starts with your thoughts, actions will bring them into being and the results will drive it deeper. The Personal Identity Cycle Values: To figure out your identity, the first thing you need to consider is what your values are. It drives everything and can be internally or externally sourced. Thoughts: Ultimately values lead to our thoughts. They are the start of everything. All the things around you lived in the thought

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, shares his six lessons from 55 years of living and how you can have a fulfilled life. If we don’t get this right, we’re going to live a life of disappointment, it feels like a constant struggle and there will be no meaning to it. But if we get it right, it builds our confidence, we find our resilience and we have a meaningful life. To make it happen, what you need to know is that comparisons disappoint, your worth is in the beholder and possibility always exists. The Six Lessons From 55 Gut: Consider what our gut tells us because it gives us things that we logically and analytically cannot pick up or understand. You need to work from that because the analysis might look great but if in your gut it doesn’t feel good, you need to rethink the whole process. Grit: It is about courage and the ability to go forward using your stamina and resolve. There will be a lot of naysayers and haters but you need the

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, teaches us how we can learn from our mistakes before we even make them. It is about getting it wrong to getting it right. If we don’t get this right we have no clarity, no action and we get no results. But if we do it right then we will have clarity and purpose, our actions will be intentional and what ends up happening is we get great results. So, what you need to know is: You need to be real about yourself and your capabilities. Know your target and where you want to go. What the worst case is so that you can mitigate it and grow. The Antithesis Advantage Using the framework, we are going to look at the worst case scenario, analyze our strengths and values so that we know where we stand and what we need to do. It is a quadrant model rated using value in the horizontal axis and strength in the vertical axis. There are four quadrants in this model: Delegator: Low in both strength and value. Meaning