The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one. I've got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and wanted to create something bigger, more purposeful, and more impactful.  Travis decided to start an online business and founded a program called the Digital Missionary Academy.   He is also the host of the Practical Christian Podcast. I asked Travis to join me on the podcast today so he could share his journey as he’s built his business, because I think it’s one that many can relate to. Travis dreamed of leaving his day job job and creating an online business, but in the first year he had trouble selling his course, so he’s had to figure out how to overcome setbacks and get better and better. On today’s episode, you will learn how he overcame many obstacles, but most importantly,  you will learn

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to grow your business more quickly and attract your ideal client? In today's episode, I want to help you uncover a basic marketing blind spot that so many people have in their businesses, and that I had for a long time too. Whether you’re early on in your business and you're just trying to get traction or you have a successful business and you're trying to scale to seven figures, this is going to be relevant for you. The marketing blind spot that I want to talk to you about is getting clarity on three things. Who you serve, what problem you solve for them, and how you solve that problem. This is something that I want you to always be thinking about refining. Consistently asking these three questions and getting answers to them is going to help you grow and scale your business more

Could your business be running more efficiently? Could you be spending your time more productively?This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s Neill. We’re getting into how to be more productive and effective in your business. We talk about the funnel that Neill uses to get people into her group coaching program and how it has evolved. She is sharing a key discovery she has made as she's been evolving her funnel over the past several months. She's going to break down what she’s seen and how she used that data to improve the quality of the people that she attracts to her sales calls. We also talk about why she started a podcast and how podcasting can add value to your business. Neill Williams is a certified Master Life and Productivity Coach through The Life Coach School.  She coaches busy, overwhelmed entrepreneurs to unbusy their lives by reducing their work weeks and get more done so they can enjoy the freedom

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you like to set safe goals? The ones you know you can meet? What would happen if you started setting your goals higher and higher? Today I want to talk about taking a different approach to goal setting, and here’s why. When it comes to goal setting, what I find from a lot of people (and I've done this myself) is we don't set big enough goals for fear of what it means about us if we don't hit them. Well, what if you cared less about hitting the goal, and more about the growth you would experience while you were trying to hit it? Join me as we talk about why we’re scared to set big goals, breaking through the glass ceiling, and how real growth happens. Hopefully, by the end of the episode, you’ll be thinking differently about goals.Rick Mulready's Links:Visit Rick's websiteDM Rick o

Are you trying to do it all yourself? Are you trying to create more content to attract more clients? It’s exhausting, right?On today’s episode, I am talking about building a successful online business and some of the biggest mistakes that I see people making. Let’s talk about how you can avoid those mistakes so that you can grow your business faster than I did!In this episode, we’re going to use the example of a three-legged stool to describe the success of your business. If one of the stool’s three legs breaks, the stool will no longer function. There are three pillars to a successful business, and if any one of them isn’t in place, guess what? The business will no longer function. If you want to find out what those three pillars are and what role they play in a successful business, be sure to tune in! On Today’s Show You’ll Learn: Why most online course creators stay stuck in their business The secret to getting out of being stuckThe definition of the word optimize The three pillars of the optimized CEO met

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Whether you're new to the online business game or maybe you've been doing this a while, I want to talk to you about choosing what kind of launch you're going to use in your business. Here's a newsflash for you: there's no one “right” way to launch. Honestly, there are all kinds of different ways to launch. It's about you choosing what lights you up, what aligns with what you want to do, and what you enjoy doing, as well as what type of launch you think that your audience would most appreciate. The real magic comes from combining those two things. So today we’re talking about choosing a launch and giving you some different options for where you might be in your business and what type of offer you might be selling. And you won’t be surprised to hear, we're also going to be ta

Do you ever wish there were more hours in the day? How would you grow your personal brand if there were? Rory Vaden is here to share his secret to multiplying time. That’s right, creating more time for you and your business. And you won’t be surprised to hear that it has a lot to do with something we love to talk about here on the podcast: mindset. Rory is the best-selling author of Procrastinate on Purpose and Take the Stairs. He’s a professional speaker who’s TED Talk, How to Multiply Time, has been viewed millions of times. He's the co-founder of the Brand Builders Group where he helps entrepreneurs become influential leaders through developing their messaging, voice positioning, etc. They work with everybody from those just starting out to those who are already more accomplished. He successfully grew his previous business to eight figures before he sold it.We’re talking about the key to growing your business super quickly, the best piece of personal branding advice he's ever received, and how to

Today we have a special BONUS encore episode featuring my friend Brandon Lucero. This is one of our most popular episodes of the podcast and I have a feeling you’re going to love it. Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience but gets them to take action. We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business. If you follow and implement Brandon’s tactical advice on how to create powerful content, it will change your business. He offers solutions to common issues that exist and shares how to create the most powerful content that you’ve ever created in your business. Brandon has a 6-part video series that released earlier this year and it was so successful that he is running it again. So if you missed it last time, I want

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.In this episode, we are talking about the one thing that allowed me to shift my mindset.  It’s the idea of playing your business like you’ve already achieved your goal.  And you can do this whether you want to have a six-figure business or you want to be a seven-figure CEO. Rather than acting and making decisions based on past results or experiences, what if you started showing up and making decisions in your business right now as if you’ve already achieved what you’re going after. When you start something and immediately think you will accomplish your goal, you’ll start showing up as more powerful, more confident, and more decisive in your decision making.  You’ll be more efficient with your time and more strategic, all of which contribute to your success. I encourage you to think about what it would be lik

A common misconception about the phenomenon called Imposter Syndrome is that you can “educate” yourself out of feeling it. This is not necessarily the case! My guest today is Dr. Nicole Rankins and she is here to chat about how someone with an advanced degree in medicine and fifteen years as a practicing OB-GYN can still feel imposter syndrome.  Dr. Rankins is the go-to resource for comprehensive, evidence-based, holistic information about pregnancy and birth and also the creator of The Birth Preparation Course. Dr. Rankins is one of my former accelerator students and her journey is one that I think so many of you can relate to which is why I was excited to have her on the show today. Listen in to hear how Dr. Rankins overcame her imposter syndrome to grow her evergreen online course business to over 10K in revenue each month while still practicing medicine. On Today’s Show You’ll Learn: How a practicing OB-GYN has found the time to build an online business Why Dr. Rankins decided to grow a business on top of

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. On today’s episode, I am sharing four things I’m seeing right now that is making it harder for you to get results with your ads.   Mistake 1: Not understanding your target audience Mistake 2: Waiting for your launch to test Mistake 3: Not leveraging the different ad types that Facebook offersMistake 4: Jumping right into CBOTune in as I break down these mistakes.   I hope you listen, learn, and go take action so you can see the results from your action.  If you didn’t tune in to my last episode yet, I encourage you to check it out.  I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages.  This is perfect for you if you are doing webinars, video series, or live trainings.  In this training, Colin will show you how to find the per

Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better? Maybe you have been wondering if webinars are dead... and my answer is absolutely not!  I think there is a misconception in the online space that webinars are dead, but that’s simply because there are a lot of people giving crappy webinars. My special guest today is Colin Boyd and he is sharing some priceless advice and information about what sales is really all about and how to sell effectively. Colin helps experts, course creators and coaches to speak confidently on stage to sell without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. He’s best known for Sell From Stage Academy® which is the leading program for growing your business through speaking. He lives in Newport Beach, California with his amazing wife and two little kids.On

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this quick tip episode, we are talking about something I see so often in the online space.  People being stuck in indecision fatigue.  I see posts in Facebook groups where people are asking for feedback on inconsequential things in their business instead of putting it out there and letting their clients and customers decide.  Many people often wait for other people’s approval and that is exactly what is holding them back.  We are not making a decision because we think that if we make a decision, it’s going to be the wrong one.  Over the years I have learned that if you want to be an effective, optimized CEO, you must be decisive.  You make decisions and live with the results of those decisions.  If they work out, great!  Do more of that! If something doesn’t work, figure out why and try something new. Tu

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. Not only is Jason sharing his number one secret for selling his membership, he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. On Today’s Show You’ll Learn: How Jason’s membership has evolved What the creation of a new offer looks like The importance of charging what you’re worthWhat makes investments empowering Why you need to be listening to your customersHow to resonate with the people that you want to attractWhy Jason decided to stop offering refunds Way

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Let me ask you a question: what does integrity mean to you?Today I want to address a question I saw recently in a Facebook group. Should you let people buy after a deadline? Inevitably, when you have a deadline in place, you will have people reach out to you afterwards explaining why they missed it and asking if they can still get in. Now, you might feel inclined to say yes because you don’t want to turn away revenue. I hear you. I used to feel the same way. But today I want to talk about why I don’t do that anymore.If you’re someone who’s letting people buy after your deadline, tune in to find out why that might not be the best idea.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's L

Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that?We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and continuing to test new ideas. We’re discussing job security, the ups and downs of live webinar launches, mindset changes, and investing in yourself. Kerry Egeler is an online entrepreneur and founder of Shirt School, an online course and community that helps online T-shirt and apparel sellers grow and scale their business. On Today’s Show You’ll Learn: How you can be in control of your job security Why a shift in mindset can change everything The importance of learning and moving on from your “failures”The value of recognizing when something isn’t sustainable How to make your live webinars as successful as possible How Kerry improved a live webinar in just five

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns. I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you can see how it all works. I also want to tell you why I’m testing some of the things that I normally teach you NOT to do! If you’re running ads with no idea what’s actually working and what’s not, this episode is here to save you! If you’re a course creator or online coach and you want to create more freedom in your life and scale your business to seven figures, I’m going to tell you right now that what you think you need isn’t actually going to solve the pro

Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start. My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy. Chase is a successful entrepreneur in the fitness industry that has mastered using LinkedIn for his own business. He has now created an online course called “Lords of LinkedIn” where he teaches other established entrepreneurs how to use LinkedIn to add at least an additional six figures of revenue in 90 days.On Today’s Show You’ll Learn About: Who LinkedIn is for and not forWhy LinkedIn is the perfect platform for promoting high-ticket offersThe three most important elements of your LinkedIn profileHow LinkedIn has evolved over the years Why the LinkedIn community respects marketersHow creating consistent content on LinkedIn sets you apartThe best type of content to create to get viewsWhy

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right?In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. They're trying to do too much because they think that that is the key to growing and scaling. It seems logical that if you add more to the business, then that will add revenue, but actually the opposite is true. And believe me, I made the same mistake when I was starting out, and I learned this the hard way. Simplifying is the key. Instead of adding more offers, optimize what’s already working for you. Not only is that going to bring in more revenue t

I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business! Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I have learned so much over the years that has helped me and I think could help you too. We’re going to talk structure, organization, and numbers as well as mindset, goals, and deeper purpose. We’re getting into it all!If you like to learn by example, this episode is the PERFECT learning opportunity for you! On Today’s Show You’ll Learn: Where my business has come from, where it is now, and where it's goingHow my idea of success has changed since starting out The importance of being clear on your deeper purpose How an internalized lack, limited, and scarcity mindset can affect you as an entrepreneur How your mindset around money creates lifelong habits and atti