Startups For the Rest of Us

In episode 646, Rob Walling catches up with James Kennedy, the founder of ProcurementExpress, about James’s unconventional approach to price increases. Every year, James does an annual price increase across the board. He talks about how he communicates it to both leads and customers, the pros and cons of this approach, and why it is been a net positive for the business. Topics we cover:  2:03 - About ProcurementExpress 4:41 - How big is the ProcurementExpress team? 7:43 - Why did James change the company name? 9:48 - What led James to settle on an 8% annual price increase for all customers 15:02 - Communicating the annual price increase to new customers 17:01- How James uses these annual price increases to close more deals 17:36 - When you shouldn’t do annual price increases 23:04 - SaaS buying patterns that James sees 24:00 - The best subject line that James has ever written Links from the Show: James Kennedy (@JamesKennedy) I Twitter ProcurementExpress TinySeed

Mastermind Matching applications are now open.  Whether you are in the process of validating your SaaS idea and looking for product-market fit to finding a scalable marketing channel, or maybe you are looking for an extra dose of accountability and support as you grow the company, joining a mastermind can help. With hundreds of successful matches under our belt, we have brought together founders from all walks of life, from over 50 countries across 20 time zones, with a collective $150M+ in ARR. To do this, we focus on a number of key data points to get a feel for each entrepreneur’s experience level, expectations, work and personality styles, and other key criteria that allow us to make informed matches, including: Location Time zone Language Experience Level Current Revenue Level Goals Skill Set Industry served Whether or not this is your first business If you already have 1 or more established businesses (like an agency) and building a SaaS as a 2nd business, etc.

In episode 645, join Rob Walling for a solo adventure where he covers whether bootstrapping is the anti-bro movement, the difference between working with someone good vs. someone great, and the rise of outrage culture on social media and how that doesn’t leave much room for nuanced thinking. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of devel

In episode 644, Rob Walling chats with Dan Martell about founder productivity, delegating, and the difference between being effective and efficient. Dan also shares the key frameworks from his first book, Buy Back Your Time, which was released this week. Topics we cover:  2:40 - Dan’s process for writing his first book 7:56 - The Buyback Principle 12:31 - Hiring and delegating to an assistant 18:02 - The Buyback Loop: Audit, Transfer, and Fill 25:19 - Why no one does it right, and I can’t afford to hire are limiting beliefs 30:53 - 1-3-1 hack Links from the Show: Dan Martell @DanMartell) I Twitter Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire The SaaS Playbook  If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

In episode 643, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from SaaS feature flags to communicating product needs to a technical founder and combating imposter syndrome. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as

In episode 642, Rob Walling chats with Tara Reed, who is the founder of Apps Without Code. We talk about her journey getting into no-code, bootstrapping Apps Without Code to $5M ARR, and the decision she made last year to throttle growth to become more profitable. In our conversation, we also cover some of the pros and cons of no-code tools, along with some entrepreneurial mindset shifts that new entrepreneurs need to make. Topics we cover:  1:46 - How Tara came up with the idea for Apps Without Code 3:56 - Why Tara deliberately scaled the business back from $5M to $3M in ARR 5:35 - Tara’s approach to building the Apps Without Code Team 6:04 - Two ways that Apps Without Code makes money 10:50 - The biggest no-code limitations today 16:29 - Using no-code tools to build MVPs and internal apps 19:07 - Tara’s preferred no-code platform 20:24 - The biggest positives of building with no-code tools 22:40 - The biggest drawbacks of building with no-code tools 26:56 - 3 entrepreneuria

In episode 641, join Rob Walling for a solo adventure as he answers more listener questions. Topics covered range from dealing with high churn when your tool is project-based, what product feedback to listen to in the early days, and when to hire project-level thinkers vs. task-level thinkers. Topics we cover:  3:18 - Dealing with high churn when your tool is project-based 8:38 - Going upmarket 9:42 - Who to listen to in the early days to improve your product 15:47 - Should I worry about people copying my business idea? 24:26 - Should I join MicroConf Connect if I’m still in the idea validation phase? 25:54 - Hiring project-level thinkers vs. task-level workers Links from the Show: The SaaS Playbook MicroConf 2023 Accountability Challenge  MicroConf Connect  If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes

In episode 640, join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. We dig into ChatGPT, the new tool everyone is talking about from OpenAI. We also discuss Elon Musk acquiring Twitter and the drama around this entire endeavor and whether or not the U.S. is in a recession right now. Topics we cover:  2:06 - ChatGPT 14:29 - Is there a path to bootstrap an AI startup? 18:59 - Is the U.S. in a recession right now? 29:37 - Elon Musk acquiring Twitter and the drama around his early moves Links from the Show: Tracy Osborn (@tracymakes) I Twitter Einar Vollset (@einarvollset) I Twitter ChatGPT  If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

In episode 639, Rob Walling chats with Andrew Berkowitz, the co-founder and CEO of Suggestion Ox, about the secret sauce to building happy, high-performing teams and how we as founders need to unlearn some of the strict policies that have been in place for hundreds of years. Suggestion Ox is a feedback platform that helps HR teams build candid communication between leadership and employees. And before that, Andrew co-founded a sports management platform that was acquired in 2021. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the

In episode 638, Rob Walling chats with Justin Vincent about how to generate startup ideas. They share 8 startup ideas in this episode along with Justin’s approach for coming up with thousands of startup ideas. Topics we cover:  1:58 - Coming up with SaaS ideas 3:51 - Transcription for team meetings 11:42 - Online time capsule 15:41 - Pest control using drones 20:29 - Prerecorded live interviews 25:06 - Special diet builder 26:30 - AI-casting director 29:53 - Cash burn alert for VC 31:47 - database modeling tool Links from the Show: Justin Vincent (@justinvincent) I Twitter Nugget.one Techzing Episode 526 I Launching, learning and teaching with Justin Vincent  If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

In episode 637, join Rob Walling for another solo adventure as he answers a handful of listener questions. Topics covered range from hiring your first salesperson and acquiring a web app to dealing with the fear of having your idea copied and why bootstrapping a two-sided marketplace is usually a bad idea. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io, you can cut down on a lot of that time by tapping into their wide ne

In episode 636, Rob Walling chats with Claire Suellentrop about the new book she co-wrote with her co-founder, Georgiana Laudi. The book is called Forget the Funnel: A Customer-Led Approach to Driving Predictable Recurring Revenue. Gia and Claire have run a consulting firm for the past several years where they are working with startups and SaaS companies to help them learn more about their customers in order to drive more revenue. And this book is a distillation of their learnings. Topics we cover: 1:09 - Why did Claire name their new book, Forget the Funnel? 2:36 - A three-step approach for unlocking customer-led growth 3:09 - A framework for getting inside your customers’ heads 14:01 - How to learn from future customers 20:21 - Applying and operationalizing all your customer insights Links from the Show: Claire Suellentrop (@ClaireSuellen)  I Twitter Georgiana Laudi (@ggiiaa) I Twitter Forget The Funnel: a Customer-Led Approach to Driving Predictable, Recurring Revenue Th

In episode 635, Rob Walling catches up with Tony Chan, the co-founder of CloudForecast, an AWS cost monitoring tool. Tony shared his victories, challenges, and failures in TinySeed Tales Season 3. It has been over eight months since we recorded the final episode. In this episode, we reflect and catch up on what’s been happening with Tony and CloudForecast. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io, you can cut do

In episode 634, join Rob Walling for another solo adventure where he answers listener questions on topics ranging from naming your startup to initial aha moments and how to know if you have tapped out a specific niche. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of S

In episode 633, Rob Walling chats with Matt Wensing, the founder of Summit. Matt is no stranger on the podcast. And we talk about Matt's decision to change Summit's brand positioning and the far-reaching impact on his business. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscr

In episode 632, join Rob Walling and Einar Vollset for Hot Take Tuesday, where they analyze and discuss some of the latest news. Some topics covered include the Figma exit, side project distractions, no-code apps, and more. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce.  Lemon.io/ helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io/, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscrib

In episode 631, join Rob Walling for a solo adventure as he answers listener questions on topics ranging from when to rewrite your codebase to founder salaries and balancing your founder vs. developer mindset. Episode Sponsor Find your perfect developer or a team at Lemon.io The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Re

In episode 630, Rob Walling chats with Jonathan Weinberg, who is the founder of Builder Prime, a CRM software for home improvement contractors. We chat about how he came up with the idea for Builder Prime, getting early traction, and finding product-market fit. Topics we cover:  2:46 - Getting Builder Prime to almost $1M ARR 3:32 - Deciding who to hire next 4:40 - How did Jonathan come up with the idea for Builder Prime? 8:29 - Jonathan's decision to quit his day job and work on Builder Prime before it made any money 10:55 - The unique steps that Jonathan took to get early traction 17:05 - When did Jonathan realize he had product-market fit? 24:04 - Jonathan’s hockey stick growth moment 28:31 - What’s next for Jonathan? Links from the Show: Jonathan Weinberg @Jonathan_codes) I Twitter Builder Prime  TinySeed  If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’

In the final episode of TinySeed Tales Season 3, Rob Walling checks in with Tony Chan of CloudForecast. They reflect on some of the most prominent challenges and milestones that the business has faced over the last year. Topics we cover:  1:31 - Tony reflects on attending his first MicroConf Growth in Minneapolis 3:30 - An update on how CloudForecast’s content marketing efforts are going 7:59 - Getting an article featured at the top of Reddit 11:16 - An update on how their new senior engineer is doing 16:18 - Why Tony prefers to hire full-time employees 18:26 - An update on CloudForecast’s sales pipeline 20:50 - Tony reflects on the challenges of figuring out where to invest time and capital 24:30 - The importance of getting low-level tasks off your plate 28:36 - What is Tony least looking forward to in the next year? 30:38 - What is Tony most looking forward to in the next year? Links from the Show: Tony Chan (@toeknee123) I Twitter CloudForecast Cost of living

In episode 628, join Rob Walling on a solo adventure where he dives into his newest framework. The 5 PM Pre-Validation Framework is a helpful way to evaluate different startup ideas through a set of criteria to gauge the size of the opportunity. Want to download the PDF version the the 5 PM Pre-Validation Framework? Join the Startups For The Rest Us Mailing List, and we'll send you the link in the first email. Look for the orange email opt-in widget on the page. Topics we cover:  3:37 - Why is it called The 5 P.M. Idea Validation Framework? 4:06 - Problem 6:23 - Purchaser 8:17 - Pricing Model 9:00 -  Market 12:48 - Product-Founder Fit 13:21 - Pain to validate the product 13:59 - Evaluating two business ideas through Rob’s 5PM framework Links from the Show: SaaS Ideas to Build Right Now, Before Someone Else Does  Jon Yongfook's Tweet MicroConf Connect If you have questions about starting or scaling a software business that you’d like for us to cover, please subm