Synopsis
Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.
Episodes
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#754: Removing Friction From the Sales Process
03/07/2023 Duration: 11minIn this episode, Bill and Bryan discuss the idea of removing friction in the sales process. Drawing inspiration from a conversation with movement specialist Dr. Kelly Sterrett, they explore the importance of setting up processes that are easy to adhere to. While discussing the parallels between fitness and sales, they highlight the challenges faced in executing the sales process and provide insights on how to overcome them. They examine various barriers that hinder the smooth execution of the sales process, such as discomfort, fear, attachment to outcomes, and lack of clarity regarding the problems they solve for clients. Additionally, they address the resistance to ending a sales process that has lingered without progress. Tune in to this episode for an engaging discussion on identifying and eliminating friction points in the sales process, ultimately paving the way for more effective and successful selling. ================================= Do you want to get our "Insider Secrets?" Go to http://advancedsell
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#753: Are You Suffering From LinkedIn Fatigue?
26/06/2023 Duration: 17minIn this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale dive into the topic of LinkedIn fatigue. They candidly discuss their personal experiences and explore ways to overcome burnout and find meaningful engagement on the platform. If you've been experiencing LinkedIn fatigue or want to optimize your engagement on the platform, this episode offers valuable advice and actionable tips to help you find renewed energy and meaningful connections on LinkedIn. ================================= Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game
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#752: Unlocking Sales Potential with AI
12/06/2023 Duration: 18minIn this episode, Bill Caskey and Bryan Neale delve into the world of AI and Chat GPT. As sales professionals themselves, Bill and Bryan share their perspectives on how these emerging technologies can be harnessed to enhance the sales process and boost productivity. They both share their own experiences with Chat GPT and address common fears and misconceptions. They also discuss the importance of embracing new technologies rather than succumbing to resistance or anxiety. Tune in to this episode to gain a fresh perspective on AI and Chat GPT, and learn how these tools can empower you as a sales professional in the ever-evolving business landscape. ================================= Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join
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#751: Navigating Surprises and Preemption in Sales
05/06/2023 Duration: 20minIn this episode, Bill and Bryan dive into a common sales challenge: dealing with unexpected surprises in the sales process. They discuss a recent situation faced by one of Bill's clients, where a seemingly promising deal suddenly took a sharp turn in another direction. Bill seeks Bryan's feedback on how to handle such situations and explores the concept of preemption to prevent future shell shocks. Listen in to learn the importance of resilience, perspective, and the power of detachment in navigating sales surprises. ================================= Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download ou
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#750: Creating a Stellar Customer Experience
30/05/2023 Duration: 19minIn this episode of The Advanced Selling Podcast, Bill and Bryan dive into the importance of customer experience beyond the sales process. Bryan shares a nerve-wracking car buying experience, highlighting the significance of every touchpoint a customer encounters. From the initial sales interaction to the onboarding process and beyond, the guys discuss the impact of consistent and thoughtful customer experience. Tune in to discover how exceptional customer experiences can lead to increased referrals and long-term customer loyalty. ================================= Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast?
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#749: Embracing a Sales Philosophy for Transformation
23/05/2023 Duration: 28minIn this episode, Bill and Bryan discuss the challenge of getting individuals who are only dabbling in new information to fully commit and embrace a new way of thinking. They explore the root causes of resistance to change and going all in, highlighting fear and comfort as major factors. They also share some ways to take a rigorously honest look at one's sales approach and suggest codifying a sales philosophy as a starting point for change. Discover how going all in on a sales philosophy can lead to profound transformation and success in the world of sales. ================================= Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales
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#748: Engaging the C-Suite
15/05/2023 Duration: 20minIn this episode, Bill Caskey and Bryan Neale of The Advanced Selling Podcast delve into the importance of engaging top-level executives, particularly CEOs, in the sales process. They discuss how involving CEOs can significantly increase closing rates and share their insights on why this is beneficial for both the salesperson and the customer. Listeners will gain valuable strategies for engaging the C-suite and improving their overall sales success. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.c
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#747: Avoiding Burnout in Sales
08/05/2023 Duration: 18minIn this episode, sales experts Bill Caskey and Bryan Neale discuss the concept of burnout and the impact it can have on salespeople in today's environment. They address the self-imposed and other factors contributing to burnout and explore strategies for avoiding burnout and maintaining mental and emotional health. And emphasize the importance of managing personal well-being while continuing to grow and build in the sales industry. The guys also touch on the concept of reorienting and reinventing one's sales process to achieve desired outcomes without compromising personal health and well-being. Tune in to gain valuable insights on how to avoid burnout and sustain a healthy and successful sales career. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider
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#745: Finding Your Ideal Client - Part 2
01/05/2023 Duration: 11minIn part 2 of our series, the guys take you beyond theory and into action. Last week, Bill and Bryan equipped you with a practical framework and actionable tactics to help you identify your ideal client. This week, we're diving deeper and sharing tips on how to successfully implement your framework and proactively seek out your ideal client. Get ready to elevate your client acquisition game and take your business to new heights! Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ====================
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#745: Finding Your Ideal Client
24/04/2023 Duration: 16minIn this episode of the Advanced Selling Podcast, Bill and Bryan discuss practical frameworks and tactics you can use to find your ideal client and the importance of scoring clients based on their fit with the ideal client framework and offer a simple scoring system. The guys emphasize the importance of rethinking what your ideal client looks like in the current market and give you a framework to figure out what yours might look like. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ==============
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#744: Shifting Your Ideal Client
17/04/2023 Duration: 16minIn this episode of the Advanced Selling Podcast, Bill and Bryan discuss the trend of sales resistance in certain markets and the need to retool the ideal client. The guys address the fear of change that often comes with deciding to pivot even slightly and offer strategies to overcome it. They also talk about the importance of getting back to the problem and solution alignment, exploring new departments or markets, and facilitating the retooling process with the sales team, marketing, and product. Tune in to learn how to shift your ideal client and overcome sales resistance to drive sales success. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpod
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#743: Navigating the Current Trends in B2B Sales
10/04/2023 Duration: 22minIn this episode of The Advanced Selling Podcast, Bill and Bryan dive into the current trends and changes happening in B2B selling. As the world of sales continues to evolve, it's crucial for sales professionals to stay up-to-date on the latest strategies and tactics. Whether you're a seasoned sales veteran or just starting out, this episode is a must-listen for anyone looking to stay ahead of the curve in B2B selling. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ==============================
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#742: Hunter vs. Farmer
27/03/2023 Duration: 14minDo you consider yourself a hunter or a farmer? And is one better than the other? In this episode, Bill and Bryan discuss this old debate that keeps coming up and give their opinions on hunters vs. farmers. They also give some tips to the sales leaders out there who feel like they don't have enough of either of these traits in their sales team. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================
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#741: Sales vs. Marketing
20/03/2023 Duration: 19minIs your marketing department working with you or against you? In this episode, Bryan and Bill talk about a problem they see in many companies: sales and marketing not working together. They discuss how the two speak different languages, but they don't have to be at odds. And they'll give you some ways to better work with your marketing team. If you have a marketing department, be sure to forward this episode to them! Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ============================
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#740: Resistance to Change
13/03/2023 Duration: 18minWhen the guys start working with a new client, they often see the same thing. Some of the people are completely open to coaching, but some are very resistant to new ideas or change. Where does this resistance come from, and is it hurting or helping us? In this episode, Bill and Bryan discuss reticence and resistance and how they might hold us back. They also give you ways to overcome this resistance to help you succeed. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ==========================
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#739: People Buy From People They...
06/03/2023 Duration: 16minYou've probably heard the saying, "people buy from people they know, like and trust." But, do you believe that's true? In this episode, Bryan and Bill discuss what they believe the true reason is why people buy and whether it has anything to do with us. They also discuss how they think the sales profession will be changing in the very near future. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================
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#738: Old School vs New School Selling
27/02/2023 Duration: 11minAre you still using outdated sales strategies? Today, you might just find out. In this episode, Bill and Bryan discuss old-school selling techniques that no longer work and their new school alternatives. They'll also give you some ideas that you can use to modernize your sales process. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================
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#737: What We're Seeing That Works
20/02/2023 Duration: 14minAs you probably already know, Bill and Bryan have their own sales coaching practices, but it's been a while since they discussed what's working for them. In this episode, the guys each share a few things that they are currently seeing to be successful in the sales world. They'll give you some ideas you can implement right away. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================
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#736: Metamorphosis of the Salesperson
06/02/2023 Duration: 19minDo you think the salesperson's reputation has regressed, and it's all about the numbers? The idea for this episode was inspired by Anthony Iannarino in one of his recent blog posts. https://www.thesalesblog.com/newsletter The guys discuss what they are seeing in the sales profession, and they give you some ways that you can focus more on the customer and their needs. It just might make you a better sales professional. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ============================
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#735: Feeling the Pressure of Layoffs?
30/01/2023 Duration: 19minWe are seeing it more and more in every news outlet. Are all the recent layoffs making you nervous, or are you safe? In this episode, Bryan and Bill address the increasing amount of layoffs in most industries. They also give you some things you can do as a sales professional to try and ensure you don't get blindsided by a layoff. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================