Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more. RESOURCES MENTIONED IN THIS EPISODE: Image Optimizer Page Speed Insights | Google  Split Testing | DigitalMarketer VWO Optimization Tool Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 41: 9 Ways to Increase Landing Page Conversion Rate Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:AdCritter for AgenciesNew Ecommerce Strategies Webinar

Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5 levels of prospects and how to identify them to create the right message for each level, the Facebook ad types to run at each level, and the most profitable level to advertise to. RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Swipe Files Episode 17: eCommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns Episode 63 – How Ezra Firestone Sold 84,583 Bottles of Face Cream Using Video Ads Episode 67 – The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68 – 3 Elements of High-Converting Video Ads [Part 2] Episode 136 – Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers Episode 144: Why

If you’re looking for an agency to work with—this is the episode for you. Ralph talks with Chris Brewer, cofounder of OMG Commerce, about what businesses need to know to hire the right agency. Listen to find out when to know you need advertising help, why you should be okay with hiring more than one agency, and questions to ask to know you’re hiring the best agency for your needs.RESOURCES MENTIONED IN THIS EPISODE:OMG CommerceTier 11 Agency ManifestoBlue Ribbon MastermindWork With Tier 11How has The Perpetual Traffic podcast helped your business? Episode 147: The 4 Pillars of Advertising on Google Episode 202: Merging the Worlds of Facebook, Google, and Amazon AdvertisingChris on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:New Ecommerce Strategies WebinarAdCritter for Agencies

This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager Get started with Facebook Attribution Create Reports in Ads Reporting Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success Episode 225: How Molly Got A 5x ROAS By Relying On C

If you’re running Facebook ads at any scale—you need to know about these three Tier 11 approved tools that are helping Ralph get conversions on his $1+ million ad spend per week. In this episode, we talk about custom conversions vs. standard events, why (and how) we would use URL based custom conversions if we were just starting our agency today, and when to combine products under one pixel. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager Get started with Facebook Attribution Create Reports in Ads Reporting Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success

BERT is officially no longer just a Sesame Street character. BERT is Google’s latest algorithm update and in this episode Amanda Powell, Director of Marketing at DigitalMarketer, tells us what we need to know to rank with the new update. She explains DM’s SEO strategy for long tail keywords and high intent searches, how we figure out what visitors are searching for to land on DM’s website, and an example of how we ranked for a high volume keyword. RESOURCES MENTIONED IN THIS EPISODE: The Beginner's Guide to SEO | Moz The Customer Value Journey Explained in 800 Words or Less The Ultimate Guide To Digital Marketing Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:New Ecommerce Strategies WebinarAdCritter for AgenciesFree Audit

In this episode, Molly and John Grimshaw show us the 5-Step Facebook Account Audit they used on the BOOM! by Cindy Joseph Facebook page earlier this year. They explain what the Facebook audit told them about the potential of BOOM! and what campaigns they ran based off of this information that led BOOM! to have their successful year ever. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:New Ecommerce Strategies WebinarAdCritter for AgenciesFree Audit

In this episode, Molly finishes explaining her and Ezra’s 6-step Facebook product launch campaign for her Train My Traffic Person mentorship program. In Part Two, she explains who she targeted with her direct sales ads, why she’s so happy she didn’t cut her budgets back, and the scarcity ads she ran in the last step of her campaign. RESOURCES MENTIONED IN THIS EPISODE: Molly Pittman Ad Library Ezra Firestone Ad Library Train My Traffic Person Smart Traffic Live Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:AdCritter for Agencies

In this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook. RESOURCES MENTIONED IN THIS EPISODE: DIY Gift Kits Ad Library Molly Pittman Ad Library Train My Traffic Person Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:AdCritter for Agencies

In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!). Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:AdCritter for Agencies

In last week’s episode, (Episode 222), Ralph explained 4 of the 8 proven Facebook video ad templates for level one traffic. This week, he’s going to go through the next 4 templates, using real-world examples to walk you through each ad so you can easily replicate them for your ecommerce or service-based business. Download the PDF below to get video ad templates for level 1 to level 5 traffic! IN THIS EPISODE YOU’LL LEARN: Big Benefit Video Pure Pitch Video Product Demo Teach and Pitch Video   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: PDF Download Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:AdCritter for Agencies

This week we’re talking about 8 proven video ad templates for your Facebook ads. In this episode, Ralph explains how to use the Ecommerce Ad Amplifier video templates to turn cold traffic into level 2 traffic. Use the download link below to see each template and get the full presentation. IN THIS EPISODE YOU’LL LEARN: The types of traffic to create ads for: Level 1, Level 2, Level 3, Level 4, Level 5 The Show Me Video template The 100% Proof Video template Trojan Horse Tutorial Video template LINKS AND RESOURCES MENTIONED IN THIS EPISODE: PDF Download Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2] Episode 118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2] Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads   Thanks for joining us this week. Want to subscribe

This week we’re talking about a conversion strategy for businesses who have sales calls with their customers. In this episode, repeat guest Oli Billson joins us to talk about his Phone Funnel Framework. He explains how he takes cold traffic and turns it into long-standing and loyal customers for service, information-based, and local businesses. IN THIS EPISODE YOU’LL LEARN: The types of businesses and benchmark product price point that the Phone Funnel Framework works best for The importance of qualifying leads before they come into your funnel and what to do with leads that don’t pass the test Where to place the call scheduler within your funnel and why you should only be giving a 3-day window for scheduling What to send before the scheduled call to increase your show up rate and warm up the lead   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Next Level Business Complimentary Discovery Call Oli’s Website Oli on LinkedIn The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Produc

This week we’re talking about how to build a profitable AND scalable agency. Ralph is breaking down the 3 steps that have grown Tier 11 by 4,000% in the last 8 years: attracting A-players, using simple software and tools, and creating systems. Listen to this episode of Perpetual Traffic to get the details on how to hire, what tools to use, and how to systemize your agency. IN THIS EPISODE YOU’LL LEARN: The 4 characteristics Tier 11 looks for in their employees: emotional intelligence, humble when it comes to change, enthusiasm for learning, and marketing IQ The 4 tools that run Tier 11 and how they’re being used daily: Slack, Trello, Tetra (?), Zoom The 3 tips to systemizing your business: Create a checklist of your SOP, have a shared document, and make sure you’re consistently updating How Tier 11 is acquiring new customers: Facebook ads, podcast leads, cold traffic funnel, and referrals   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join The New Rich

In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature. As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives. IN THIS EPISODE YOU’LL LEARN: What mistakes Nehal was making in his CBO campaigns and how he found success by testing the number of ad sets Why Nehal uses a $1,000 budget to scale fast when a campaign does well and pause quickly when it doesn’t How to target: Start with open targeting, move to interests with 10M+ and interest with 20M+, then lookalike audiences that are 10% of your highest intent audience How Nehal turns off CBO campaigns and overcomes the effect it has on other ad sets LINKS AND RESOURCES MENTIONED IN THIS EPISODE: About Campaign Budget Optimization About Dynamic Creative Ad Pros Amplifii Nehal on LinkedIn E

Today we’re sharing the 5 Facebook plays working best for Molly right now. These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays. IN THIS EPISODE YOU’LL LEARN: Play #1: Direct To Product Page used on specific avatars that are ready to purchase Play #2: Presell Articles, used for cold traffic to build up the desire for the product Play #3: Direct to Lead Magnet, used to capture lead’s information Play #4: Direct to Free Video Series, to convert cold leads into subscribers Play #5: Dynamic Product Ads, for cold and warm traffic LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Inside Molly’s Paid Traffic Playbook: 5 Facebook ‘Plays’ to Make More Profit DIY Gift Kits Ad Library Panda Planner Ad Library 5 Makeup Tips For Older Women Which Type Of Course Should

In spite of the challenges it faced in 2018, Facebook still remains the 800 pound gorilla of the social media world. With over 7 million advertisers and a combined 3 billion active users, it's where your customers are—and the ideal place to advertise your product or service. In this episode, Ralph reviews 7 statistics that every Facebook advertiser, or would be advertiser, should know. Whether you're brand new or have been buying Facebook ads for years, you won't want to miss this episode to gain further insight on why the platform is so influential and as a marketer, how you can leverage it to launch, grow or scale your business. IN THIS EPISODE YOU’LL LEARN: The amount of time people are spending on Facebook, Instagram, Youtube, and Snapchat Why advertisers need to make short form videos with text overlay or upload SRT files  The reality of the death of organic reach on Facebook and how much businesses can expect to pay daily to advertise Why all Facebook posts need to be made for mobile first and desktop

This is Part 2 of our Q&A with Ralph and Molly! In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO). IN THIS EPISODE YOU’LL LEARN: Why to use catalog sales and conversion objectives at every level of your funnel Ralph & Molly’s take on Instagram’s like-removal test The recommendation of 3–6 ad sets and 2–6 live ads/ad set when using CBO How to use broad targeting on Facebook to find your audience in Australia Ralph & Molly’s meditation, exercise, and supplement routines LINKS AND RESOURCES MENTIONED IN THIS EPISODE: BOOM! Presell Article  About Campaign Budget Optimization Omvana Meditation App HPX Optimized Marie Forleo Gabby Bernstein Tier 11 Open Jobs Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 145: How to Amplify Your

We’re doing things differently in this episode.  Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with. IN THIS EPISODE YOU’LL LEARN:  What to know about Facebook’s campaign budget optimization (CBO) and how to prepare for its official launch in February 2020 Molly and Ralph’s suggestions to get blog visitors to sign up for a consultation—give away your best content for free, have visitors segment themselves, make it a seamless experience with automation, and use a video sales letter How to test the regular conversion objective versus the value-based conversion objective LINKS AND RESOURCES MENTIONED IN THIS EPISODE:  About Campaign Budget Optimization About Value Optimization About Conversion Optimization for Facebook Ads Train My Traffic Person Tier 11 Episode 143: Cambridge Ana

What is pre-sell content? It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell content is, how to choose your topic, and when to use it. IN THIS EPISODE YOU’LL LEARN: The differences between pre-sell content and blog posts How to position pre-sell articles to improve your purchase conversion rates Strategizing your pre-sell article to dispel a myth Tier 11’s pre-sell case study and why it’s working so well LINKS AND RESOURCES MENTIONED IN THIS EPISODE: 5 Makeup Tips For Older Women The Real Reason You’re Losing Muscle Mass As You Age and How To Stop It and Reverse It Lumen5 Tier 11 Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTu