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Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies?On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates. About a decade ago, bloggers, marketers, and advertisers used to get by on organic traffic and internet advertising. Unfortunately, those days are long gone now that Google gobbles up the vast majority of internet advertising dollars. Google can exert massive influence by controlling how people use the internet — and charge money for traffic however they please.Like any monopoly, Kasim believes it's high times the government regulated them and created an ecosystem that allows other marketing mechanisms to compete.  Listen in as Kasim dissects how Google's monopoly is hurting advertising and how The U.S. Justice Department can confront Google's position as the unchallenged giant on the internet. IN THIS EPISODE YOU'LL LEARN:How Google'

Did you know that a percentage of your ad budget is lost to click fraud?On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them.You may already know that entire businesses are built around generating fraudulent engagement and traffic on the internet. What you didn't know is that instead of bots, click farms made a significant upgrade, and now we have actual humans clicking ads and signing up for newsletters. Tune in to learn how click farms are wasting your ad budget and what you can do to block fraudulent traffic and keep your website safe from invalid traffic activity.  IN THIS EPISODE, YOU'LL LEARN: What are click farms?How can you detect click fraud? What we know about click fraud and what you can do about themWhy eCommerce is immune to click fraudSimple ways to build conditional logic in your online formsHow to prevent fraudulent traffic from con

Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst.On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn. Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing your business can help ensure your business's survival if things suddenly go south. Join us as we go through strategies you can use to prepare your agency for a recession, stay afloat, and come out stronger if all hell breaks loose. IN THIS EPISODE, YOU'LL LEARN: What is a recession, and can it be a good thing for the economy?Is the recession coming, or we're already in one?What marketers can do to cushion themselves against a recessionHow to reposition your brand to take advantage of a market downturn

You want to get high-quality leads and conversions, but all you’re getting from your Performance Max campaign is fraudulent traffic? It’s actually the most common problem advertisers face when running PMax for lead generation. Here’s why fraudulent traffic is a bigger problem than we thought and how you can fix it for more authentic leads and conversions.You can read about the secret to lessen heavy bot traffic in your lead forms as well as the solutions to the other main problems encountered in PMax for lead generation here: https://sol8.com/performance-max-for-... Give Us Feeback and Get Entered to Win a DigitalMarketer CertificationOUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Menti

Listen in to hear Ralph and Kasim's favorite tools to use in their business!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for AgenciesGet Your Toughest Tech Problems Solved!Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you.OutliantNew Ecommerce Strategies Webinar

Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions.Get Adam's Killer Moneyback OfferOUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for AgenciesNew Ecommerce Strategies WebinarGet Your Toughest Tech Problems Solved!Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you.Outliant

Ralph and Kasim sit down with Adam Robinson of GetEmails.com to talk about a sneaky, but legal way to improve your conversions.Get Adam's Killer Moneyback OfferOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies WebinarAdCritter for AgenciesGet Your Toughest Tech Problems Solved!Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you.Outliant

Find out more ways to get clients on the wrap-up episode to the interview with Steve Sims!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies WebinarGet Your Toughest Tech Problems Solved!Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you.OutliantAdCritter for Agencies

On this episode, Ralph and Kasim sit down with Steve Sims to talk about how you can get more clients with less leads!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for AgenciesGet Your Toughest Tech Problems Solved!Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you.OutliantFree Audit

Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible. Resources MentionedGoogle Performance Max Solutions 8 Perpetual Traffic WebsitePerpetual Traffic SurveyFollow Perpetual Traffic on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Your Toughest Te

Listen in to this roundtable discussion with the head Google strategists at Tier 11 and Solutions 8!Our PartnersConversion FanaticsBKA ContentSolutions 8 - The Best Google Ads Agency In The World DigitalMarketer | Marketing Tools & TrainingThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies WebinarGet 50% off Your First Month of Blogs with BKA Content!Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution.BKA ContentAdCritter for Agencies

Listen in to the second part of the interview with Ryan Levesque where he shares some more quiz funnel success stories -- and also why yours probably hasn't worked yet.Don't forget to join his Free Quiz Funnel MasterclassResources MentionedFree MasterclassFront Row DadsOur PartnersConversion FanaticsBKA ContentSolutions 8 - The Best Google Ads Agency In The World DigitalMarketer | Marketing Tools & TrainingThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies WebinarGet 50% off Your First Month of Blogs with BKA Content!Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution.BKA ContentAdCritter for Agencies

Today’s conversation is with internet marketing legend, Ryan Levesque. He’s the founder of the ‘Ask Method’ and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers how quiz funnels can be a total game changer for businesses looking to get back the ROAS they saw pre-iOS 14.Topics Covered08:25 - Ryan shares an overview of the “Ask Method” and how it works for businesses12:39 - How the internet is evolving and what “Web 3.0” means for marketers15:35 - What “Zero-Party” data is and why it’s so important for marketers23:24 - Why zero-party data makes it easier to have sales conversations28:14 - Case studies and examples from different industries using the “Ask Method”Resources MentionedFree MasterclassFront Row DadsOur PartnersConversion FanaticsBKA ContentSolutions 8 - The Best Google Ads Agency In The World DigitalMarketer

Today, we are finishing our episode with John Ainsworth talking about after the click stuff. We talk about the importance of funnels and upsells, especially for course creators - and the DOs and DON'Ts when it comes to post-cart conversions.LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for AgenciesNew Ecommerce Strategies Webinar

Would you like to increase your revenue 10-20% in one week (or do you hate money)? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with John Ainsworth, CEO of Data Driven Marketing. John’s team works with online course creators who’ve already got a great course and a traffic source and help them optimize that traffic and increase their revenue in an ethical way. They’ve got a list of 8 proven strategies that work for everyone—because they take you back to the basics, the fundamentals. John says it’s shocking how many multi-million dollar companies don’t have these fundamentals in place. Yes, you have to put in the hard work and create something of value—an offer the world wants. “You can’t optimize until you implement,” John says. Then John and his team can help you take it from there.Listen in for some simple, but brilliant, ways to increase your average order value and your long-term value—and ultimately win with your customer.IN THIS EPISODE YOU’LL LEARN:One easy way to increase your

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it’s online marketing nirvana.”Listen in to find out how to achieve this online marketing nirvana in your own campaigns.IN THIS EPISODE YOU’LL LEARN:How (and why) to set up tracking before you

So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 privacy updates madness. Then, when everyone was so fatigued that they didn’t even care anymore, Google rolled out Performance Max, the craziest, most invasive, most heavily-targeted tool in the history of the world. It’s literally going to change everything.Listen in for tips on staying on top of what’s new with Google Performance Max and what it means for your business.  IN THIS EPISODE YOU’LL LEARN:Why the 30-day attribution window/click to purchase paradigm is obsoleteWhat multi-touchpoint engagement

If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic. On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can’t help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we’ve ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They’re literally learning something new every day.Listen in to find o

When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to balance things out. He walks us through structuring a campaign and when/how to use cost cap and bid cap to meet your goals. The important thing to remember, he says, is that the algorithm changes every day, so you’ve got to test. “Don’t fall back on what worked millions of years ago in Facebook time.”Listen in for some helpful tips for optimizing your campaigns while minimizing your costs.IN THIS EPISODE YOU’LL LEARN:The key differences between cost cap and bid capTwo important things you have to have in place bef

Are you getting similar results with every ad campaign even when you try to switch things up? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.Listen in for some knowledge bombs you can apply to your ad campaigns today.IN THIS EPISODE YOU’LL LEARN:Why transformational story video ads work better than anything else on Facebook Where the most helpful avatar data comes from (and how to get it) What you should know about ch